{"id":119229,"date":"2026-03-20T00:03:59","date_gmt":"2026-03-20T00:03:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/20\/the-drum-acquires-ana-business-marketing-nyc-programs-and-launches-b2b-world-fest-miami\/"},"modified":"2026-03-20T00:05:03","modified_gmt":"2026-03-20T00:05:03","slug":"the-drum-acquires-ana-business-marketing-nyc-programs-and-launches-b2b-world-fest-miami","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/20\/the-drum-acquires-ana-business-marketing-nyc-programs-and-launches-b2b-world-fest-miami\/","title":{"rendered":"The Drum acquires ANA Business Marketing NYC programs and launches B2B World Fest Miami"},"content":{"rendered":"

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The Drum has acquired a portfolio of key B2B advertising applications from ANA Enterprise Advertising and marketing NYC and can launch a brand new flagship occasion, B2B World Fest Miami, because it expands its B2B providing within the US and internationally.<\/strong><\/p>\n

The Drum has inked an settlement to convey the International ACE Awards, Entrepreneurs of the Yr, and the Annual Convention | B2B Day into The Drum\u2019s rising B2B platform, including established awards and occasion franchises to its publishing, analysis, and stay occasions enterprise.<\/p>\n

It marks a big step in The Drum\u2019s B2B technique, which is targeted on constructing a stronger international platform for B2B entrepreneurs, companies, media house owners, and expertise companions via reporting, recognition, and business occasions.<\/p>\n

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As a part of the settlement, Cathy Smith, previously government director and chief development officer at ANA Enterprise Advertising and marketing NYC, will be a part of The Drum as government director, B2B US, the place she’s going to assist lead the subsequent part of its North American development.<\/p>\n

A brand new flagship occasion for B2B entrepreneurs<\/strong><\/h2>\n

Alongside the acquisition, The Drum has confirmed the launch of B2B World Fest Miami<\/a>, a brand new three-day worldwide occasion devoted to B2B advertising.<\/p>\n

Constructing on 4 earlier B2B World Fest editions in London, the Miami occasion marks a brand new worldwide evolution, bringing collectively a senior-level convention program, management boards, and main business awards in a single international gathering on Nov 8-11, 2026.<\/p>\n

The Annual Convention will now be built-in into B2B World Fest, bringing its established neighborhood and program into the brand new pageant and positioning the occasion as a significant new date within the international B2B calendar.<\/p>\n

The Drum will type a brand new B2B Strategic Advisory Council, together with a choose group of senior figures from The Drum\u2019s B2B neighborhood with illustration from Enterprise Manufacturers, Media, Companies and Expertise corporations. Already signed up as founder members are Bader Rutter<\/a>, Stein<\/a> and Transmission,<\/a> with additional bulletins to comply with.<\/p>\n

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Need to go deeper? Ask The Drum<\/h4>\n


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The Drum reshapes its B2B awards providing<\/strong><\/h2>\n

The acquisition additionally strengthens The Drum\u2019s B2B awards portfolio.<\/p>\n

The International ACE Awards will now change into the Artistic observe inside The Drum International B2B Awards. The Creative Aces<\/a> will acknowledge artistic excellence throughout model, craft, content material, and expertise in enterprise advertising.<\/p>\n

An expanded awards program<\/a> will probably be organized throughout 4 tracks designed to replicate the breadth of contemporary B2B advertising:<\/p>\n