{"id":119120,"date":"2026-03-19T04:45:02","date_gmt":"2026-03-19T04:45:02","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/19\/14-things-i-learned-at-sxsw\/"},"modified":"2026-03-19T04:46:40","modified_gmt":"2026-03-19T04:46:40","slug":"14-things-i-learned-at-sxsw","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/19\/14-things-i-learned-at-sxsw\/","title":{"rendered":"14 Things I Learned at SXSW"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><em>This story was initially revealed in On Background with Mark Stenberg, a free, weekly publication that explores the important thing themes shaping the media business. You possibly can join it\u00a0<a href=\"https:\/\/preferences.adweek.com\/on-background-newsletter-signup\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n<p>This previous week, I flew to Austin to attend South by Southwest, the annual competition now owned by PMC that mixes networking and thought management with reside music and two-stepping.<\/p>\n<p>The distributed nature of the convention, the place occasions have been break up between a handful of disparate areas, meant that folk in several industries or with totally different pursuits probably had radically totally different experiences.\u00a0<\/p>\n<p>I spent most of my time talking with executives within the media and leisure areas, chatting largely about promoting, AI, podcasting, and live-streaming. Beneath are 14 issues I realized throughout the five-day occasion.<\/p>\n<h4 class=\"wp-block-heading\">1. <strong>Podcasting is primed for a gold rush<\/strong><\/h4>\n<p>When Netflix acquired the unique rights to broadcast The Ringer and Barstool podcasts on its platform in December, the whole media ecosystem took word. In comparison with conventional movie and tv tasks, podcasts are far cheaper to supply, and lots of of them include preexisting fanbases.<\/p>\n<p>If the experiment is a hit, different streaming platforms may probably observe go well with, snapping up fashionable sequence, adapting them to display screen, and ushering in a second podcasting gold rush\u2014the primary such growth having are available in 2020, when Spotify <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2020-05-24\/spotify-is-buying-your-favorite-podcast-is-that-a-good-thing\" target=\"_blank\">dropped north of a billion dollars<\/a> buying high expertise.\u00a0<\/p>\n<p>A couple of enterprising platforms have already begun testing the waters.<\/p>\n<div class=\"newsletter-subscription-form-wrapper position-relative\">\n<form class=\"aw-newsletter-subscription-form d-flex flex-column gap-3 mb-0\" action=\"https:\/\/audience.adweek.com\/wp-json\/adw-iterable\/v1\/email-subscriptions\/\" method=\"post\" target=\"_blank\" data-attributes=\"{&quot;showSubscribedNewsletters&quot;:false,&quot;subscribeEndpoint&quot;:&quot;https:\/\/audience.adweek.com\/wp-json\/adw-iterable\/v1\/email-subscriptions\/&quot;,&quot;buttonText&quot;:&quot;Subscribe&quot;}\" style=\"max-width: 800px;\">\n<div class=\"newsletter-subscribe-inner-blocks\">\n<div class=\"wp-block-adw-blocks-newsletter-subscription-form\">\n<div class=\"d-flex flex-column gap-4\">\n<p class=\"font-label h4 text-uppercase text-primary mb-0 lh-1 has-x-large-font-size\">FOR Scoops, Sharp Evaluation, and Insider Context<\/p>\n<div class=\"newsletter-subscription-select d-flex flex-column gap-3 lh-base\" data-attributes=\"{&quot;newsletterId&quot;:7622485,&quot;title&quot;:&quot;On Background&quot;,&quot;description&quot;:&quot;A direct line to ADWEEKu2019S senior media reporter, delivering scoops, sharp analysis, and insider context on how publishing, streaming, and advertising are changing.&quot;,&quot;imageId&quot;:1907907,&quot;className&quot;:&quot;lh-base&quot;}\">\n<div class=\"row d-flex\">\n<div class=\"col-5\">\n<div class=\"newsletter-subscribe-image\">         <img decoding=\"async\" loading=\"lazy\" height=\"100\" width=\"100\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/09\/header-design.png\" alt=\"Newsletter Subscribe Image\"\/>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"lh-base has-cyan-bluish-gray-color has-text-color has-link-color\" style=\"font-size:9px\">By submitting your e mail, you comply with our\u00a0<a href=\"https:\/\/www.adweek.com\/terms-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Use<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.adweek.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Policy<\/a>\u00a0. Chances are you&#8217;ll opt-out anytime by clicking \u2018unsubscribe\u2019 from the publication or out of your account.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>                 <label for=\"newsletter-subscribe-email-input\" class=\"form-label mb-2 lh-1 fs-7 text-uppercase\">Electronic mail<\/label><br \/><input type=\"email\" class=\"form-control py-3\" id=\"newsletter-subscribe-email-input\" placeholder=\"name@example.com\"\/>             <\/p>\n<p>            <button type=\"submit\" class=\"btn btn-primary text-white font-pre-heading btn-lg py-3 px-5 fs-6  text-uppercase letter-spacing-01 rounded-0 rounded-end-top-3 rounded-start-bottom-3 px-4 opacity-100\" disabled=\"disabled\" aria-disabled=\"true\"><br \/><span>Subscribe<\/span><br \/><span class=\"submit-spinner text-white\"\/><\/button><\/p>\n<p>                         <span class=\"visually-hidden\">Loading\u2026<\/span>                     <\/p>\n<\/p><\/form>\n<\/p><\/div>\n<p><!--nextpage--><\/p>\n<p>Matt Starker, the CEO of Audiochuck, walked me by means of the deal his firm signed in October with Tubi and Crimson Seat Ventures to adapt a number of of its sequence into exhibits, with the goal of translating its true crime hits into full-fledged exhibits. Equally, vice chairman of gross sales at Crooked Media Giancarlo Bizzarro defined why his firm penned a deal simply final month with MSNBC, a part of an effort from the linear community to age down its viewers. And Karen Paek, the vice chairman of promoting on the streaming service Viki, advised me her crew was scouting out potential suits.<\/p>\n<p>Within the coming months, supplied these early exams yield optimistic outcomes, don&#8217;t be shocked if a wave of fashionable podcast networks signal offers with streamers. The large query is whether or not they would settle for the identical exclusivity clause that Netflix requested of The Ringer and Barstool. Starker and Bizzarro each advised me that attain and consciousness are their major targets, so such a deal would solely make sense if the upfront cost have been unattainable to refuse.<\/p>\n<h4 class=\"wp-block-heading\">2. <strong>Sports activities leagues should be media firms<\/strong><\/h4>\n<p>A couple of months in the past I spoke with Brian Szejka, previously the writer at Penske Media, who had taken a brand new position because the chief income officer at NBA Take-Two Media, a three way partnership between the NBA and the online game firm Take-Two.<\/p>\n<p>In a follow-up dialog, Szejka and I mentioned the area extra broadly, however what actually captured my consideration was his declare that sports activities leagues have missed a possibility: appearing as media firms. Thus far, based on Szejka, solely the NBA has begun to make use of its entry to create content material that tells tales about its gamers that reach past their lives as athletes, making their aggressive set extra much like Complicated or Uninterrupted than the NFL Community.<\/p>\n<p>Take-Two sees that white area as its major goal, creating video sequence with former gamers, launching social channels like <a href=\"https:\/\/www.instagram.com\/nbaresdev\/\" target=\"_blank\">NBAResDev<\/a>, and utilizing athletes\u2019 love for video video games to deepen avid gamers\u2019 relationships with their favourite groups. The concept struck me as a no brainer, particularly given the astronomical recognition of sports activities and the manufacturing infrastructure they have already got. I might be shocked if we didn&#8217;t see extra of this sooner or later!<\/p>\n<h4 class=\"wp-block-heading\">3. <strong>Apple Podcast\u2019s HLS replace is larger than video<\/strong><\/h4>\n<p>I assumed I understood the significance of Apple Podcast\u2019s HLS replace, however the announcement final month goes deeper than simply permitting podcasters to publish video variations of their exhibits alongside the audio variations.<\/p>\n<p>In keeping with Bryan Barletta, the cofounder of Sounds Worthwhile, the actual unlock is that following this replace, the video stays hosted by your podcast host\u2014not the podcast platform or server.<\/p>\n<p>Thus far, this solely works for 4 totally different podcast internet hosting suppliers\u2014Acast, ART19, Simplecast, and Omny Studio\u2014but it surely has dramatic implications for possession and advert monetization, based on Barletta.<\/p>\n<p><!--nextpage--><\/p>\n<p>Because of this it&#8217;s as much as the podcasts, and their internet hosting firms, how they monetize their exhibits, moderately than simply leaving it as much as Spotify or YouTube. The subject can get a bit technical, however Barletta explains it nicely <a href=\"https:\/\/soundsprofitable.com\/article\/bigger-picture-apple-hls\/\" target=\"_blank\">here<\/a>.<\/p>\n<p>\u201cSo when the platform that began all of it reinforces to podcasters that the middle of their universe ought to be their internet hosting platform, together with supporting their rights to handle their very own distribution and promoting stream, it\u2019s an enormous deal,\u201d he writes.<\/p>\n<h4 class=\"wp-block-heading\">4. <strong>Brew Media Group is on the lookout for extra acquisitions<\/strong><\/h4>\n<p>In 2015 we acquired Morning Brew, in 2024 it grew to become Morning Brew Inc., and on March 3 Brew Media Group joined the world. The media agency launched the holding firm earlier this month after it acquired the actual property occasions firm Bisnow.<\/p>\n<p>Whereas Brew Media Group CEO Robert Dippel declined to share specifics on the tie-up, he reiterated that Bisnow is a 165-person firm and worthwhile. However with Bisnow now beneath its possession, the corporate realized it made sense to launch an umbrella group to deal with a portfolio that was rising more and more various.<\/p>\n<p>Extra fascinating nonetheless: Dippel tells me that MBG is actively on the lookout for new acquisitions. One thing should be within the water on the Axel Springer headquarters, because the German media firm, which owns Brew Media, simply dropped $765 million on The Telegraph earlier this month.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">5. <strong>Breaking and Getting into and Rising<\/strong><\/h4>\n<p>The social-first creator duo Breaking and Getting into have been omnipresent at SXSW, a feat made extra possible by the truth that their crew has grown from a lean two to a sprightly 5, based on cofounder Geno Schellenberger.\u00a0<\/p>\n<p>The group, which simply <a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/livestream-talk-shows-nichecasting-1236520606\/\" target=\"_blank\">launched its thrice weekly live-stream<\/a>, was on the bottom for the primary time alongside its administration agency Clean Media, one other pal of the publication.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">6. <strong>With Scout, Yahoo sits throughout the reply engine ecosystem<\/strong><\/h4>\n<p>On Sunday morning, I watched Feed Me founder Emily Sundberg interview Yahoo CEO Jim Lanzone about Scout, a brand new reply engine from Yahoo.\u00a0<\/p>\n<p>Past the broader resurgence of Yahoo, which Lanzone claims is worthwhile and rising, what I discover most fascinating concerning the firm is its distinctive place within the promoting and media sector.\u00a0<\/p>\n<p>It&#8217;s a prolific writer, due to properties like Yahoo Finance and Sports activities, however it is usually within the ad-tech recreation, due to its demand-side platform Yahoo DSP. Additionally it is an aggregator of different publishers\u2019 content material, and now, with the launch of Scout, it has re-entered the search recreation.\u00a0<\/p>\n<p>Intriguingly, it is usually a part of the launch group for Microsoft\u2019s content material market, that means it would nominally pay the publishers whose information it makes use of to energy Scout. However as a result of it is usually a writer, it would even be paid by reply engines when it offers them content material.<\/p>\n<p>I can&#8217;t consider some other media firm that&#8217;s writer, aggregator, demand-side platform, and reply engine multi function.<\/p>\n<h4 class=\"wp-block-heading\">7. <strong>The period of experiential spectacle, even at South by Southwest, is over<\/strong><\/h4>\n<p>There have been fewer activations at this SXSW, and those that have been there have been considerably lackluster. (The <a href=\"https:\/\/www.adweek.com\/brand-marketing\/sxsw-2026-brand-activations-ranked\/\" target=\"_blank\">ADWEEK team ranked the available pop-ups<\/a>, giving them between one and 5 tacos, <a href=\"https:\/\/www.adweek.com\/brand-marketing\/sxsw-2026-brand-activations-ranked\/\" target=\"_blank\">here<\/a>.)<\/p>\n<p><!--nextpage--><\/p>\n<p><a href=\"https:\/\/www.adweek.com\/brand-marketing\/sxsw-marketers-experential-specatacle\/\" target=\"_blank\">According to a panel of marketers speaking at ADWEEK House<\/a>, this isn&#8217;t essentially a mirrored image on SXSW itself, however moderately a brand new strategy to experiential, pushed by shifts in digital expertise and client desire.\u00a0<\/p>\n<p>I assumed it was fascinating to listen to about how experiential advertising and marketing has to have a digital element these days\u2014how a bodily expertise will get translated into social content material\u2014but in addition how that digital factor should take care of a rising fatigue associated to social platforms, which hardly deserve that moniker anymore.<\/p>\n<p>I&#8217;m usually skeptical of people that predict a decline in digital consumption or screentime, but when the enchantment of occasions is getting folks collectively in particular person, then perhaps a pop-up creates a extra compelling reminiscence if it will get you to place your cellphone away.<\/p>\n<h4 class=\"wp-block-heading\">8. <strong>Waymos have been all over the place. They make the loss of life of driving really feel believable<\/strong><\/h4>\n<p>Austin is among the few cities within the nation with Waymos, and whereas I used to be there they felt ubiquitous. Maxell Tani at Semafor remarked that they actually do make one thing that felt unthinkable for a very long time\u2014the tip of driving\u2014really feel fairly inevitable.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">9. <strong>Huge expertise firms have been conspicuously absent<\/strong><\/h4>\n<p>The ubiquity of Waymo was in direct distinction to the conspicuous absence of any of the opposite large expertise firms. Not one of the hyperscalers had any activations, promoting, or any attendees that I may see.\u00a0<\/p>\n<p>That is partly as a result of many expertise firms now favor merely to host their very own occasions to advertise their new merchandise, a possibility that enables them to craft the narrative as they see match and invite solely their most ardent boosters.\u00a0<\/p>\n<p>One more reason is that, if SXSW was once the place client expertise firms went to interrupt out, the entire most essential AI firms of the day belong to\u2014or have obtained vital funding from\u2014the incumbents.\u00a0<\/p>\n<p>As such, there isn&#8217;t a want for guerilla advertising and marketing or a launch occasion; these firms got here into the world totally shaped and financed, bypassing the necessity to make use of SXSW as a advertising and marketing machine.<\/p>\n<h4 class=\"wp-block-heading\">10. <strong>The following technology of administrators will come from YouTube<\/strong><\/h4>\n<p>I hosted a panel at ADWEEK Home exploring how YouTube creators are more and more bypassing the standard film manufacturing and distribution channels.<\/p>\n<p>The timing couldn&#8217;t have been extra poignant, provided that the YouTuber Markiplier has introduced in additional than $21 million on his self-financed movie Iron Lung, which debuted in February. The movie, which value $3 million, has been a windfall for its creator, whose actual title is Mark Fischback, and is a testomony to the rising energy of creators within the movie area.<\/p>\n<p>One of many panelists concerned within the session was <a href=\"https:\/\/www.instagram.com\/valspirefamily\/\" target=\"_blank\">Aidan Gallagher<\/a>, a YouTuber with a prolific following who makes content material whereas exploring the nation and dwelling out of his van. Gallagher advised me that he has written and filmed his first function size movie and is now simply working to finance its distribution.\u00a0<\/p>\n<p>As expertise makes movie manufacturing easier than ever, and distribution networks like YouTube amplify its attain, I&#8217;ve to think about the subsequent few years will see the emergence of a brand new wave of unbiased filmmakers who take their very own path to auteurship.\u00a0\u00a0<\/p>\n<h4 class=\"wp-block-heading\">11. <strong>The expansion of the Guardian has gone ignored<\/strong><\/h4>\n<p><!--nextpage--><\/p>\n<p>The Guardian ventured to Austin to advertise its forthcoming every day present, Stateside with Kai and Carter, giving me a possibility to meet up with its chief promoting officer Sara Badler and its head of North American advertising and marketing Vanessa Fontanez Pauley.<\/p>\n<p>There, they and others impressed upon me the expansion The Guardian has seen, as its newsroom continues to increase, its viewers continues to develop, and it manages to do each profitably and with out a conventional paywall. The writer has a distinctly partisan perspective, one thing it touts as a bonus, and its new video podcast goals to personal the rising white area of every day video information merchandise.\u00a0<\/p>\n<p>I&#8217;m wondering if any of this momentum has come on account of the readership exodus at The Washington Submit, which deserted its resistance mindset and has seen its subscribership nosedive.<\/p>\n<h4 class=\"wp-block-heading\">12. <a href=\"http:\/\/chess.com\" target=\"_blank\"><strong>Chess.com<\/strong><\/a><strong> is a sleeping big<\/strong><\/h4>\n<p>I imply this as a praise, however <a href=\"http:\/\/chess.com\" target=\"_blank\">Chess.com<\/a> jogs my memory of <a href=\"http:\/\/weather.com\" target=\"_blank\">Weather.com<\/a> in that each are broadly used however not often thought-about.<\/p>\n<p>Whereas at a Vox Media social gathering Sunday night time, I spoke with <a href=\"http:\/\/chess.com\" target=\"_blank\">Chess.com<\/a> cofounder Danny Rensch concerning the success of the model. Rensch, <a href=\"https:\/\/www.newyorker.com\/sports\/sporting-scene\/the-many-lives-of-danny-rensch\" target=\"_blank\">whose life story is more fascinating than The Queen\u2019s Gambit<\/a>, claims the game is within the midst of a cultural resurgence, and the proof is compelling.<\/p>\n<p>It has change into a wildly fashionable supply of live-stream content material, a loyal app consumer base, and counts extra celeb endorsements than you&#8217;d think about. (I recommended to Rensch that they make a present unmasking well-known celebrities as closet chess devotees. I knew Victor Wembenyama and Gus Wenner have been within the fan membership, however I had no clue concerning the <a href=\"https:\/\/www.washingtonpost.com\/video-games\/2020\/10\/09\/wu-tang-chess-twitch\/\" target=\"_blank\">Wu-Tang Clan<\/a> fandom.)\u00a0<\/p>\n<p>Maybe there might be a board-game roll-up sooner or later? Solely C<a href=\"http:\/\/chess.com\" target=\"_blank\">hess.com<\/a> is aware of its subsequent transfer \u2026<\/p>\n<h4 class=\"wp-block-heading\">13. <strong>Vox Media is a creator collective<\/strong><\/h4>\n<p>Probably the most stylish social gathering of the weekend was undoubtedly the one hosted by Vox Media, which packed a room with media executives and podcast expertise so tightly that I may barely carry my canapes to my mouth.\u00a0<\/p>\n<p>After all, Vox Media is reportedly trying to spin off its podcast community, so it is smart that the corporate used the social gathering to fete its expertise, together with people like Kara Swisher, Esther Perel, and Astead Herndon. Nonetheless, such a derivative is extra sophisticated than it would sound on paper, and the way CEO Jim Bankoff constructions such a deal might be of immense curiosity to would-be patrons.\u00a0<\/p>\n<p>However the firm should be patting itself on the again for making its title almost synonymous with podcast, a once-fledgling format that&#8217;s now the middle of the content material ecosystem.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">14. <strong>Media works greatest as a wrapper<\/strong><\/h4>\n<p>As media analyst Brian Morrisey lately famous, probably the most secure media firms are these for whom media is barely the entryway to a distinct enterprise with higher economics.<\/p>\n<p>Morrisey and I initially mentioned this thesis when speaking about Outdoors Inc., however I&#8217;ve considered it a lot of occasions since then. It&#8217;s true with Hearst, Dow Jones, The New York Instances, Semafor, and Time, and I think about such logic will solely prolong additional within the coming years.<\/p>\n<p><!--nextpage--><\/p>\n<p>This got here up in an on-stage dialog with Hallmark senior vice chairman of promoting Danielle Mullin, who mentioned how Hallmark+ is only one a part of a broader Hallmark ecosystem. Cory Corrine, now operating The Intersect, advised me half-jokingly earlier this 12 months that good editorial is a form of model advertising and marketing.\u00a0<\/p>\n<p>When taken collectively, these concepts recommend a blueprint for a form of media firm whose editorial is primarily understood as a brand-building machine, attracting audiences by means of media to interact with extra profitable companies. It may appear much less attractive, but it surely additionally appears much more sturdy.<\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Speaking Heds<\/strong><\/h3>\n<p><strong>Dow Jones Doubles Down (SCOOP)<\/strong>: On Friday, the mum or dad firm of The Wall Road Journal, Marketwatch, and Barron\u2019s added two senior hires: Andrew Essex as its model director in residence and Delwyn Grey as head of occasions, based on an inside memo I obtained. Essex, notably, was the founding CEO of the famend advert company Droga5. His addition marks the third CEO within the final 18 months, alongside <a href=\"https:\/\/www.adweek.com\/morning-media-newsfeed\/former-fortune-ceo-alan-murray-joining-wsj-leading-dow-jones-leadership-institute\/\" target=\"_blank\">former Fortune executive Alan Murray<\/a> and former <a href=\"https:\/\/www.adweek.com\/media\/dow-jones-hires-scott-havens-chief-growth-officer\/\" target=\"_blank\">Bloomberg Media CEO Scott Havens<\/a>, to hitch the Dow Jones govt crew. The hires replicate the more and more deep bench of expertise becoming a member of the corporate, which final week <a href=\"https:\/\/www.axios.com\/2026\/03\/16\/dow-jones-news-corp\" target=\"_blank\">announced its intention<\/a> to generate $1 billion in EBITDA inside 5 years.<\/p>\n<p><strong>A Complicated Acquihire (Unique): <\/strong>The media model Complicated has employed Adam Saleh, founding father of the startup Presq, to hitch the corporate within the position of inventive technologist. At Presq, Saleh has labored to dramatically scale back the time it takes to create merchandise, akin to clothes and collectibles, by means of a mixture of 3D printing and streamlined manufacturing strategies. Complicated, which was <a href=\"https:\/\/www.adweek.com\/media\/complex-acquired-ntwrk-buzzfeed\/\" target=\"_blank\">acquired from BuzzFeed by the live-shopping platform NTRK<\/a> for $108 million in February 2024, has prioritized commerce greater than maybe some other trendy writer, a byproduct of its concentrate on the streetwear area. In keeping with its <a href=\"https:\/\/www.adweek.com\/media\/marc-ecko-complex-publisher-ray-elias\/\" target=\"_blank\">chief creative officer Mark Eck\u014d<\/a>, roughly 75% of Complicated\u2019s commerce enterprise comes from producing unique merchandise and collectibles.\u00a0<\/p>\n<p><strong>Commerce Desk Dereliction<\/strong>: Only one month after the holding firms <a href=\"https:\/\/www.adweek.com\/media\/exclusive-dentsu-wpp-exit-the-trade-desks-open-path\/\" target=\"_blank\">Dentsu and WPP stopped using The Trade Desk\u2019s OpenPath product<\/a>, the French holding firm Publicis has begun advising its shoppers to cease working with the demand-side platform. In keeping with <a href=\"https:\/\/www.adweek.com\/programmatic\/publicis-tells-clients-dont-use-trade-desk\/\" target=\"_blank\">leaked documents obtained by my colleague Kendra Barnett<\/a>, Publicis defined that The Commerce Desk failed an audit performed by a third-party advisor. A Publicis spokesperson confirmed the validity of the memo, whereas a spokesperson for The Commerce Desk stated that \u201cAny notion that TTD failed an audit is just not true.\u201d<\/p>\n<p><strong>Social Media Week Returns: <\/strong>In only a few weeks, ADWEEK will as soon as once more be internet hosting Social Media Week, by far the best occasion in our portfolio and one whose insights can legitimately assist make or break your model. I might be on-site, moderating panels and attempting to not look washed, and would like to see you there. So be a part of ADWEEK, on April 14 \u2013 16 in New York, to faucet into the cutting-edge ways powering social for the highest manufacturers, media shops, companies, and creators on this planet. <a href=\"https:\/\/event.adweek.com\/smw_2026\/home?ref=ob0225\" target=\"_blank\">Click here to learn more<\/a>.<\/p>\n<p><!--nextpage--><\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Pulled Quotes<\/strong><\/h3>\n<p class=\"has-text-align-center\">\u201c<strong>The lasting results of 2020 irrevocably reworked SXSW.<\/strong>\u201d<br \/><em>Texas Month-to-month journalist Dan Solomon, on the 12 months that upended the convention<\/em><br \/><a href=\"https:\/\/www.texasmonthly.com\/news-politics\/south-by-southwest-faces-uncertain-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201cYour boy is at present in the course of World Struggle III proper now.\u201d<\/strong><br \/><em>Daytrader Mike Babayan, an influencer in Dubai whose submit contravened state-sanctioned social media propaganda<\/em><br \/><a href=\"https:\/\/www.wired.com\/story\/big-interview-tarek-mansour-kalshi\/\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201cAnd so early final week \u2026 I got down to acquire the president\u2019s quantity and name him.\u201d<\/strong><br \/><em>Semafor\u2019s Max Tani, on the attract (and accessibility) of calling the President<\/em><br \/><a href=\"https:\/\/www.semafor.com\/article\/03\/15\/2026\/why-and-how-everyone-is-cold-calling-the-president\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201cJeff Bezos referred to as Matt Murray, the manager editor of The Washington Submit, in late November to ship an pressing message: Please don&#8217;t stop.\u201d<\/strong><br \/><em>A New York Instances triple byline, exploring how Bezos upended The Washington Submit<\/em><br \/><a href=\"https:\/\/www.nytimes.com\/2026\/03\/14\/business\/media\/washington-post-jeff-bezos-layoffs.html?smid=nytcore-ios-share\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Quote\/Unquote<\/strong><\/h3>\n<p>Dan Clancey is the chief govt of the live-streaming platform Twitch, a platform whose most distinguished creators have currently burst from the fringes of content material creation into the middle of mainstream dialog.\u00a0<\/p>\n<p><a href=\"https:\/\/www.adweek.com\/media\/live-streaming-killed-vertical-video\/\" target=\"_blank\">As I wrote about last month<\/a>, the simple humanity of live-stream content material has confirmed a newfound supply of enchantment as social media feeds more and more fill with synthetic content material. Equally, the predominance of video amongst social media platforms has made Twitch, whose live-streams produce an unlimited amount of uncooked video materiel, a pure place to begin for a lot of creators whose finish product is video-based anyway.<\/p>\n<p>I spoke with Clancey at South by Southwest, the place we mentioned the connection between Twitch and YouTube, the atomization of content material creation, and why publishers have struggled with the format up to now.<\/p>\n<p><em>This interview has been edited.<\/em> <\/p>\n<p><strong>Mark Stenberg: Between TBPN, Breaking and Getting into, Clavicular, iShowSpeed, and others, it looks like live-stream\u2014not a brand new content material format\u2014is having a little bit of a breakout second. Why do you suppose that&#8217;s?<\/strong><\/p>\n<p><strong>Dan Clancey: <\/strong>I believe social media has change into anti-social. It\u2019s user-generated media, but it surely lacks the social element that it as soon as had. If the platforms used to attach folks, now they simply entertain them, and I believe individuals are left wanting. They need a reference to a creator, with a neighborhood, and so they get that with Twitch.<\/p>\n<p><strong>Mark: Publishers have experimented with live-streaming earlier than\u2014two years in the past, I <\/strong><a href=\"https:\/\/www.adweek.com\/media\/twitch-partnerships-rolling-stone-complex-vice\/\" target=\"_blank\"><strong>chronicled the misadventures<\/strong><\/a><strong> of shops like Rolling Stone, BuzzFeed, and Vice on the platform. Do you suppose publishers belong on Twitch, and if that&#8217;s the case, what went improper on these earlier efforts?<\/strong><\/p>\n<p><strong>Dan:<\/strong> Two issues work rather well on Twitch. First is neighborhood: If you&#8217;re not connecting with somebody horizontally, why would you be there moderately than simply watch the content material asynchronously? To get that, it&#8217;s a must to be very particular in your focus, and a variety of publishers\u2019 content material was too heterogeneous. With Rolling Stone, nobody is a fan of all genres of music, so totally different folks tuned in for various artists and the neighborhood by no means took root. Second, folks solely need to be there within the second if their participation impacts the content material. A live performance is just not influenced by you watching it. If you will alter your schedule to accommodate a bit of content material, your presence has to affect the content material.<\/p>\n<p><!--nextpage--><\/p>\n<p><strong>Mark: What&#8217;s Twitch\u2019s relationship to YouTube?\u00a0<\/strong><\/p>\n<p><strong>Dan: <\/strong>Twitch and YouTube are symbiotic, however our web site is designed round reside content material. We don\u2019t maintain video content material on a long-term foundation as a result of our website isn\u2019t optimized for that, however equally YouTube is just not optimized for live-streaming. We perceive that our magic is the neighborhood expertise.<\/p>\n<p><strong>Mark: Are you apprehensive that in the future YouTube will get up and resolve to eat the live-stream market?<\/strong><\/p>\n<p><strong>Dan:<\/strong> They&#8217;ve tried\u2014so have Microsoft and Fb. Again round 2020, these firms had enormous budgets to interrupt into the market and overpaid our creators to hitch their platforms. Then, when the cash ran out, the creators got here again. Now Microsoft and Fb have shuttered their reside experiences, and YouTube Dwell is barely actually interesting for creators who go reside each every now and then. Individuals discover our content material on YouTube and TikTok, however then they arrive to us for the reside stuff.<\/p>\n<p><strong>Mark: The macro development in content material creation appears to be atomization: To create compelling video, first it took an organization, then it took a crew, now it takes a person. Is that this good for the standard and well being of the medium in the long term?<\/strong><strong>Dan:<\/strong> That is the eye financial system. Individuals will adapt and alter. Organizations can take part on this area\u2014Common Music has a Twitch channel\u2014however they&#8217;ll\u2019t do it the way in which they used to.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/media\/14-things-learned-sxsw-2026\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This story was initially revealed in On Background with Mark Stenberg, a free, weekly publication that explores the important thing themes shaping the media business&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":119121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2840,580],"class_list":["post-119120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-experiential-marketing","tag-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>14 Things I Learned at SXSW - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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