{"id":119014,"date":"2026-03-18T09:26:00","date_gmt":"2026-03-18T09:26:00","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/18\/publicis-advises-clients-to-avoid-the-trade-desk-according-to-a-leaked-memo\/"},"modified":"2026-03-18T09:27:02","modified_gmt":"2026-03-18T09:27:02","slug":"publicis-advises-clients-to-avoid-the-trade-desk-according-to-a-leaked-memo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/18\/publicis-advises-clients-to-avoid-the-trade-desk-according-to-a-leaked-memo\/","title":{"rendered":"Publicis Advises Clients to Avoid The Trade Desk, According to a Leaked Memo"},"content":{"rendered":"

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French promoting titan Publicis is advising its purchasers to keep away from working with demand-side platform (DSP) The Commerce Desk.<\/p>\n

In an e-mail despatched Tuesday to pick out purchasers, obtained by ADWEEK, the corporate defined that The Commerce Desk failed an audit performed by a third-party advisor that evaluated the platform\u2019s price buildings and media and information spend.\u00a0<\/p>\n

The Commerce Desk \u201cimproperly utilized their DSP price to different charges\u201d it charged Publicis and a few of its purchasers for instruments that they had been mechanically opted into\u2014with out offering proof that the holdco or its purchasers approved the addition of these purchases, the audit discovered. Plus, the memo claims, The Commerce Desk \u201cdidn’t present our auditor with the data essential to validate that the media and information prices had been invoiced at value, with out mark-up as per our settlement.\u201d<\/p>\n

Publicis added within the memo that it \u201cengaged the very best ranges of management at TTD\u201d and \u201chave been unable to come back to a passable decision pertaining to those audit findings.\u201d It wrote: \u201cAccordingly, we will now not suggest The Commerce Desk for our purchasers.\u201d<\/p>\n

A Publicis spokesperson confirmed the validity of the memo. \u201cWe now have a duty to our purchasers to conduct thorough due diligence with regards to our distributors,\u201d the spokesperson stated. \u201cOn this case, an skilled unbiased auditor concluded that The Commerce Desk didn’t move the audit.\u201d <\/p>\n

Publicis confirmed to ADWEEK that the auditor was FirmDecisions, a preferred media and advertising and marketing contract compliance auditor. FirmDecisions, a part of Ebiquity Group, declined a request for remark.<\/p>\n

The memo was despatched to purchasers transacting on The Commerce Desk via Publicis\u2019 Grasp Providers Settlement. Some Publicis purchasers might have unbiased relationships with the DSP.<\/p>\n

The Commerce Desk squarely refuted the claims made within the memo. \u201cAny notion that TTD failed an audit will not be true,\u201d an organization spokesperson stated in an announcement shared with ADWEEK. The corporate stated that the auditor requested information \u201cthat will violate buyer and associate confidentiality agreements.\u201d<\/p>\n

The spokesperson added that The Commerce Desk \u201cproposed a spread of choices to Publicis,\u201d and stated it could proceed to work with the promoting big \u201cto supply workable alternate options to this specific request.\u201d The Commerce Desk, the spokesperson stated, is \u201cdedicated to offering the very best stage of business transparency and robust controls in how we report and invoice.\u201d<\/p>\n

Publicis denied that the corporate requested confidential information. \u201cAt no level on this course of did Publicis ask for the disclosure of any information or data that went past the audit settlement in place with The Commerce Desk. Not one of the choices proposed by The Commerce Desk resolved the problems raised by the audit. On account of the audit findings we’ll now not be recommending The Commerce Desk as an answer for our purchasers,\u201d Publicis\u2019s spokesperson instructed Adweek. <\/p>\n

ADWEEK beforehand reported<\/a> that Publicis rivals Dentsu and WPP quietly exited The Commerce Desk\u2019s provide path resolution OpenPath.<\/p>\n

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