{"id":118376,"date":"2026-03-13T17:35:47","date_gmt":"2026-03-13T17:35:47","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/13\/rethink-recruits-anomaly-veteran-as-first-chief-production-officer\/"},"modified":"2026-03-13T17:36:53","modified_gmt":"2026-03-13T17:36:53","slug":"rethink-recruits-anomaly-veteran-as-first-chief-production-officer","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/13\/rethink-recruits-anomaly-veteran-as-first-chief-production-officer\/","title":{"rendered":"Rethink Recruits Anomaly Veteran as First Chief Production Officer"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Manufacturing has lengthy been a part of Rethink\u2019s enterprise. Now the impartial inventive company is making it a precedence.<\/p>\n

The company has appointed Jon Legere to the brand new function of chief manufacturing officer. Legere spent 14 years at Anomaly, the place he constructed and ran Unreasonable Studios, the agency\u2019s in-house production arm<\/a>. At Rethink, he’ll scale manufacturing capabilities throughout promoting, PR, and design, reporting to international chief working officer Caleb Goodman.<\/p>\n

Legere\u2019s appointment is designed to embed manufacturing into Rethink\u2019s workflow from the beginning fairly than treating it as a downstream operate. \u201cManufacturing as of late is simply too necessary to sit down on the finish of the method,\u201d Legere advised ADWEEK. \u201cBy creating this function, it\u2019s an actual signal that it\u2019s simply as necessary to be proper firstly.\u201d<\/p>\n

Goodman mentioned the rent was pushed by an \u201cunmet want\u201d he has noticed throughout the trade, each amongst purchasers bringing manufacturing in-house and businesses struggling to adapt their very own fashions. As Rethink has expanded its follow areas, he sees a possibility for manufacturing to function not as a siloed unit, however as an built-in service providing that runs via all of them.<\/p>\n

\u201cThere\u2019s just a few superb outcomes for our work and for our purchasers in doing that,\u201d Goodman mentioned.<\/p>\n

At Unreasonable Studios, Legere oversaw operations throughout studios within the U.S., Canada, and Europe. Goodman mentioned he is among the few individuals who has efficiently constructed high-quality manufacturing at scale inside an impartial group. Legere additionally had a front-row seat to what occurs when an indie will get absorbed right into a holding firm, after Anomaly was acquired by Stagwell, an expertise Goodman mentioned brings helpful perspective to Rethink\u2019s personal journey.<\/p>\n

For Legere, Rethink\u2019s independence was the draw. \u201cThe fierce independence and dedication to its tradition and placing concepts first is uncommon,\u201d he mentioned. \u201cThat freedom is crucial to the way forward for manufacturing.\u201d<\/p>\n

That independence additionally shapes how Rethink thinks about manufacturing versus the in-housing development sweeping the trade. Legere was cautious to tell apart between the 2: Inside manufacturing capabilities clear up totally different issues than exterior companions, he argued, and best-in-class exterior expertise will all the time have a job.<\/p>\n

AI funding is already woven all through Rethink\u2019s course of, and Legere sees manufacturing as uniquely positioned to introduce and combine new instruments throughout the company as they emerge.<\/p>\n

\n
\n
\"teaser-image\"<\/a> <\/div>\n<\/section>\n<\/div>\n

<\/p>\n

A yr from now, Goodman mentioned he needs manufacturing at Rethink to face on equal footing with each different self-discipline on the company. He acknowledged that the division hasn\u2019t all the time gotten the credit score it deserves and mentioned additional investments and expanded capabilities are already within the works.<\/p>\n

\u201cI would like Rethink manufacturing to be on not less than an equal pedestal with the opposite components of the company,\u201d Goodman mentioned. \u201cAs a result of I don\u2019t really feel prefer it\u2019s gotten the credit score it\u2019s deserved thus far.\u201d<\/p>\n<\/div>\n