{"id":11819,"date":"2022-02-10T14:40:08","date_gmt":"2022-02-10T14:40:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/what-is-web-3-0-and-how-will-it-impact-marketing\/"},"modified":"2022-02-10T14:40:08","modified_gmt":"2022-02-10T14:40:08","slug":"what-is-web-3-0-and-how-will-it-impact-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/what-is-web-3-0-and-how-will-it-impact-marketing\/","title":{"rendered":"What Is Web 3.0 and How Will It Impact Marketing?"},"content":{"rendered":"

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A new year is here and along with 2022\u2019s arrival comes the predictions and lists of what marketers should be focusing on for the year. Within all the articles and blog posts there\u2019s one topic that has become a common denominator: Web 3.0.<\/p>\n

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A Brief History of the Web<\/h2>\n

In order to understand where the internet is heading and how to prepare for it, let’s take a look back at how it got where it is today.;<\/p>\n

Web 1.0 was introduced in the 90\u2019s and was a brand new solution to gaining access to information online. There was no way to truly navigate and no interaction between users due to lack of organization.<\/p>\n

Then came Web 2.0 in the mid 2000\u2019s. Advancements came along such as HTML5, JavaScript, Flash. which allowed interactive platforms such as Google and Facebook to emerge. They provided a level of organization to data enabling easier ways to search, connect and interact online. In order to grow and gain users, these platforms obtained and shared a lot of data.<\/p>\n

These large platforms grew and quickly gained control over what users were creating and taking ownership of that content, along with user data. The word trust was easily lost when there were data breaches and private information being shared among the masses. Web 2.0 quickly became a creature only a few could control.<\/p>\n

What is Web 3.0?<\/h2>\n

Web 3.0 is the next generation of the internet, an environment that will change the landscape of how individuals use and consume content. The building blocks for this new wave have started appearing over the last year or so. Shaping to be a decentralized internet, one where people will interact on small competing service platforms via blockchain alongside big tech companies.<\/p>\n

This next evolution of the internet will create a space where individuals are in the driver\u2019s seat with the ability to go anywhere in the world and not be confined to a desktop or mobile device. A world punctuated by augmented reality (AR) and virtual reality (VR) and dependent on the user\u2019s goals and desires.\u00a0<\/p>\n

These developments will shake up the world of digital marketing and business strategies for brands everywhere. As we did nearly 20 years ago with the beginning of social media, we need to approach Web 3.0\u2019s landscape dynamically as it evolves.<\/p>\n

The future of Web 3.0 is shaping up to be unlike anything we have seen before.<\/p>\n

\u201cWeb 3.0\u2019s decentralized blockchain protocol will enable individuals to connect to an internet where they can own and be properly compensated for their time and data,\u201d Forbes writes<\/a>.<\/em><\/p>\n

This next phase will focus on the individual user and their power of choice. Individuals pick how they spend their time and consume their content. Brands will have to work harder to grab an individual\u2019s attention and keep them engaged.<\/p>\n

How Web 3.0 Impacts SEO<\/h2>\n

At its core, SEO relies primarily on search engine algorithms. Web 3.0 has the potential to remove these organizations from the equation altogether, leading to an individualized, decentralized and focused internet where the user is the main factor, choosing where they go and how they search.\u00a0<\/p>\n

In 2021, Google controlled a little more than 92% of the search engine market share worldwide<\/span><\/a>. This means that for now, as things unfold, SEO still plays a huge role in digital marketing.\u00a0<\/p>\n

Here are some things to keep in mind as you prepare for the emerging Web 3.0 and your 2022 (and beyond!) marketing plans.\u00a0\u00a0<\/p>\n

Maintain Focus on Technical SEO<\/h3>\n

Your page\u2019s user experience will continue to send signals to search engines that affect your search rankings. The user\u2019s first few seconds visiting your website will determine if they stay or go and how much time they spend on it.\u00a0<\/p>\n

One significant factor that affects users at the outset is your website\u2019s load speed. Google states that if your website\u2019s load time takes longer than seven seconds, visitors are much more likely to leave the site, causing high bounce rates.\u00a0<\/p>\n

There are many factors that impact your website\u2019s load speed<\/span><\/a>, but large image files are the most common culprit. To ensure it doesn\u2019t hurt your website or it\u2019s rankings, double check the file sizes of your images (aim to be under 200KB per image) and their formats.\u00a0\u00a0<\/p>\n

In addition to website load speed, make sure to keep an eye on these other core web vitals: site interactiveness and staying mobile-friendly.\u00a0<\/p>\n

Core web vitals became more clear and significant factors with Google\u2019s Page Experience Update<\/span><\/a> that fully rolled out in August 2021. This update made the metrics listed above fairer and more accurate. You can measure these in Google Search Console (GSC)<\/span><\/a>.\u00a0<\/p>\n

All of these and more can play a role when it comes to your website\u2019s ranking. As you work on evaluating and improving these factors, one key thing to keep in mind for 2022 is user satisfaction. This will be essential moving forward and helping your team in preparation for Web 3.0.<\/p>\n

Give Users Relevant Content<\/h3>\n

Your website\u2019s content is just as important as the site\u2019s structure and code, and the future of Web 3.0 continues in that direction. Content builds trust with your audience and shows search engines you have authority on the subject matter. If you don\u2019t know where to start, focus on creating content built around semantic search<\/span><\/a>.\u00a0<\/p>\n

When using semantic content on your website, you serve up answers encompassing the whole topic they might be searching for, instead of a few keywords. It easily connects the user\u2019s search intent with the context of the content on your website.\u00a0<\/p>\n

Here are a few tips on how to curate specific content:<\/p>\n