{"id":118087,"date":"2026-03-11T14:42:58","date_gmt":"2026-03-11T14:42:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/11\/5-things-i-learned-about-the-future-of-search-from-liz-reids-latest-interview\/"},"modified":"2026-03-11T14:44:34","modified_gmt":"2026-03-11T14:44:34","slug":"5-things-i-learned-about-the-future-of-search-from-liz-reids-latest-interview","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/11\/5-things-i-learned-about-the-future-of-search-from-liz-reids-latest-interview\/","title":{"rendered":"5 Things I Learned About The Future Of Search From Liz Reid\u2019s Latest Interview"},"content":{"rendered":"

<\/a>\n
<\/p>\n

\n

I loved this interview<\/a> with Google\u2019s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger.<\/p>\n

Liz talked quite a bit about the way forward for Search. Listed here are the 5 most attention-grabbing elements.<\/p>\n

Will Brokers Ultimately Do Most Of The Exercise On The Net?<\/h2>\n

Sure, however not all<\/em> of the interplay. Liz stated:<\/p>\n

\n

\u201cI definitely assume there will likely be a world the place brokers are doing a variety of interplay on the web, not simply individuals. I personally don\u2019t imagine in a world the place it\u2019s all brokers, within the sense that I nonetheless assume that folks typically need to hear immediately from different individuals \u2026 however, the truth that you may kick off 10 brokers and you’ve got restricted time and the brokers don\u2019t essentially, I do assume that in all probability means there\u2019s a world through which a variety of brokers are speaking with one another, and never simply with people going ahead as we evolve.\u201d<\/p>\n<\/blockquote>\n

I assumed this was attention-grabbing as a result of Google DeepMind CEO Demis Hassabis just lately predicted that we might find yourself with a brand new mannequin of economics the place agents talk to other agents and negotiate things between themselves<\/a>. He stated:<\/p>\n

\n

\u201cI believe in the event you observe that by means of, that does indicate a variety of adjustments to the construction of the online \u2026 I believe it\u2019s going to be an enormous disruption.\u201d<\/p>\n<\/blockquote>\n

Marie\u2019s take: <\/strong>We’re beginning to see AI agents able to accomplish things we never thought possible<\/a>. Brokers can do coding. In truth, Spotify said that its developers have not handwritten a single line of code<\/a> since December, because of AI. We’re beginning to see individuals construct agentic techniques with OpenClaw. Personally, I’ve constructed a couple of techniques, however nothing that I might fortunately use to switch my very own processes \u2026 but! This can change, although, because the fashions and know-how enhance. I do imagine that we’re transferring into a brand new part of the online the place there’s extra agent exercise than human. For extra studying, listed here are my ideas on how Google\u2019s Agent2Agent protocol will radically change the web<\/a>.<\/p>\n

Will Gemini And Search Ultimately Converge To Be One Factor?<\/h2>\n

Liz stated, \u201cI don\u2019t know the reply.\u201d In some areas, Gemini and Search are converging, and in others, diverging. She stated that studying how and the place to floor hyperlinks from the online is an space that Google continues to be very early on and ripe for exploration.<\/p>\n

Marie\u2019s take:<\/strong> Google CEO Sundar Pichai instructed us that AI Mode is the place Google tests new AI experiences<\/a>, and over time, as they see what works, they\u2019ll migrate these to the principle Search expertise. We\u2019ve just lately seen that on cellular, when a person clicks \u201cpresent extra\u201d on the backside of an AI Overview, they’re taken to AI Mode. I discover it fascinating how a lot AI Mode appears to be like just like the Gemini app. I believe the times of conventional Search are basically over. Individuals will nonetheless use Google to search out particular web sites, and there will likely be circumstances the place individuals really do need to see content material that was created by individuals. However when individuals desire a fast reply to a query, more and more the AI Overview provides them that reply.<\/p>\n

Liz additionally advised a 3rd chance the place it\u2019s not AI Mode or Gemini that takes over, however she stated, \u201cAnd who is aware of. Perhaps brokers will imply the proper product is neither of the 2 of them. It\u2019s a 3rd product altogether that they merge into. I don\u2019t know but.\u201d<\/p>\n

Is Google OK With Utilizing AI To Create Content material?<\/h2>\n

Google is perfectly OK with using AI to help you create content<\/a>. Liz did say that typically AI just creates slop<\/a>, although.<\/p>\n

\n

\u201cI do assume we now have to struggle it from the search aspect of constructing certain that we get the nice content material.\u201d<\/p>\n<\/blockquote>\n

Marie\u2019s take:<\/strong> I believe this was a very powerful factor Liz stated about content material.<\/p>\n

\n

\u201cI additionally assume it\u2019s a time for creators and journalists in numerous methods to say like, are you producing nice content material that\u2019s actually attention-grabbing to individuals or in the event you\u2019re creating the identical junk 100 thousand different persons are and simply hoping your content material goes to floor to the highest that\u2019s not pretty much as good.\u201d<\/p>\n<\/blockquote>\n

This can be a massive change for content material entrepreneurs. I\u2019d problem you to take your newest weblog publish and paste it into your favourite LLM and ask, \u201cIs that this content material really authentic and distinctive or is it merely rephrasing what others have stated on the net?\u201d<\/p>\n

Personalization Is Going To Play A Greater Function<\/h2>\n

Liz talked quite a bit about Google\u2019s Personal Intelligence<\/a>. Google needs to floor content material from the websites you could have a reference to.<\/p>\n

This quote was very attention-grabbing:<\/p>\n

\n

\u201cIf in case you have a cooking subscription with somebody can we ensure that these recipes present up much more and that you recognize you may click on by means of, proper? Individuals hate getting hyperlinks that they get to and so they need to bounce again as a result of they will\u2019t get by means of to the content material and so they\u2019re not keen to do it. However typically these individuals have determined to pay anyone and never the opposite six individuals. Effectively then we should always floor the one which they\u2019re paying for and never the six that they will\u2019t get entry to extra.\u201d<\/p>\n<\/blockquote>\n

Marie\u2019s take:<\/strong> I\u2019m unsure particularly what Liz was referring to when she stated \u201ccooking subscription.\u201d Was she maybe referring to established companies like HelloFresh, maybe? Or is she, maybe, hinting at more monetization options in Search<\/a>?<\/p>\n

This leads me to my remaining attention-grabbing level.<\/p>\n

May Micropayments Turn into A Factor?<\/h2>\n

The podcast hosts spoke about how some content material on the net is paywalled. Liz hinted that maybe sooner or later we can have a system that makes it simpler for searchers to pay for entry to particular items of content material moderately than full subscriptions. She stated:<\/p>\n

\n

\u201cMicropayments hasn\u2019t actually ever taken off however perhaps that can change over time. However I believe there is a chance to make, with personalization, to not just do personalization with kind of small rating twiddling, however actually strengthen, these are the individuals you belief from, let\u2019s make it simple for you with AI to entry that data.\u201d<\/p>\n<\/blockquote>\n

Marie\u2019s take:<\/strong> I believe there are a great deal of alternatives on the horizon on this space. Final yr, Google introduced AP2, the Agents Payments Protocol<\/a>, which can let brokers transact with one another. I believe the day will come when those that create content material that folks search out and devour can have a brand new earnings stream one way or the other.<\/p>\n

Extra Assets:<\/strong><\/p>\n\n

Learn Marie\u2019s e-newsletter, AI Information You Can Use. Subscribe now<\/a>.<\/em><\/p>\n\n

Featured Picture: SvetaZi\/Shutterstock<\/em><\/p>\n<\/div>\n