{"id":11797,"date":"2022-02-10T13:40:05","date_gmt":"2022-02-10T13:40:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/your-complete-guide-to-b2b-influencer-rates\/"},"modified":"2022-02-10T13:40:05","modified_gmt":"2022-02-10T13:40:05","slug":"your-complete-guide-to-b2b-influencer-rates","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/your-complete-guide-to-b2b-influencer-rates\/","title":{"rendered":"Your Complete Guide to B2B Influencer Rates"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div> <iframe loading=\"lazy\" id=\"binge-iframe-159466\" data-wp=\"1.10\" class=\"binge-iframe\" height=\"70\" width=\"100%\" frameborder=\"0\" onload=\"if (typeof BingeIframeRan === &quot;undefined&quot;) { document.getElementById(&quot;binge-iframe-159466&quot;).style.opacity = 1 } \" style=\"margin-top: 10px!important; margin-bottom: 10px!important; opacity: 0;\" data-lazy=\"true\" data-src=\"https:\/\/bingewith.com\/article\/::_wp&amp;permalink=https:\/\/www.convinceandconvert.com\/influencer-marketing\/your-complete-guide-to-b2b-influencer-rates\/\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-159467\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-1024x512.png\" alt=\"Your Complete Guide to B2B Influencer Rates\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-1024x512.png 1024w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-300x150.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-768x384.png 768w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-1536x768.png 1536w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-1000x500.png 1000w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-100x50.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-150x75.png 150w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates.png 1600w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-large wp-image-159467\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-1024x512.png\" alt=\"Your Complete Guide to B2B Influencer Rates\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-1024x512.png 1024w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-300x150.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-768x384.png 768w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-1536x768.png 1536w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-1000x500.png 1000w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-100x50.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates-150x75.png 150w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Your-Complete-Guide-to-B2B-Influencer-Rates.png 1600w\" data-data-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/>Onalytica recently released a <\/span><a href=\"https:\/\/awesome.convinceandconvert.com\/onalytica\/?utm_medium=email&amp;utm_source=convinceandconvert-email\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> looking at the average rates influencers were charging across varying activities. Our aim was to show what brands can <a href=\"https:\/\/www.convinceandconvert.com\/podcasts\/episodes\/what-b2b-influencers-get-paid-and-why\/\">expect to pay<\/a>, and to show B2B influencer rates that should be charged based on industry averages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2C influencer marketing has been around for around 15 years and is pretty well-established, set to be worth a whopping $15 Billion this year. B2B influencer marketing is still finding its feet and as such, is very much like the wild west; pretty lawless and no-one really knows what\u2019s going on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In light of this, we thought it best to start adding some structure to the industry. So, what did we do?<\/span><\/p>\n<h2><b>2021 B2B Influencer Compensation Report<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Through the use of the unique influencer data provided from our B2B Influencer marketplace, <\/span><a href=\"https:\/\/onalytica.com\/blog\/posts\/onalytica-launches-worlds-largest-b2b-influencer-marketplace-myonalytica\/\"><span style=\"font-weight: 400;\">MyOnalytica<\/span><\/a><span style=\"font-weight: 400;\">, and in collaboration with Convince and Convert, we were able to have a look at the current rates that influencers are charging and get averages across a variety of activities. Within the report we had a look at following influencer service offerings:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authoring books<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consulting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogs &amp; articles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event coverage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter chats &amp; LinkedIn Lives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speaking gigs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Within each section we took the mean, median and mode averages, as well as looking at the differences in rate cards between Europe and North America to showcase the disparities you see globally, reflecting the location and size of audiences you\u2019re reaching.<\/span><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">Buyers in B2B are turning to industry experts &amp; content more and more to inform their purchasing decisions. Collaborating with these influential voices is a great way to put your brand on the map and build credibility &amp; trust with your target audience.\u201d \u2013<\/span><\/i><b><i> Tim Williams, CEO, Onalytica<\/i><\/b><\/p>\n<\/blockquote>\n<p> <span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D159466&amp;text=What%20B2B%20Influencers%20Get%20Paid%20and%20Why%3F%20Listen%20on%20Social%20Pros%3A%20https%3A%2F%2Fbit.ly%2F3AWBy9M&amp;via=convince&amp;related=convince\" target=\"_blank\" rel=\"noopener noreferrer\">What B2B Influencers Get Paid and Why? Listen on Social Pros: https:\/\/bit.ly\/3AWBy9M <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D159466&amp;text=What%20B2B%20Influencers%20Get%20Paid%20and%20Why%3F%20Listen%20on%20Social%20Pros%3A%20https%3A%2F%2Fbit.ly%2F3AWBy9M&amp;via=convince&amp;related=convince\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h2><b>Influencer Compensation Findings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Below are the key B2B influencer insights from each section of the report.<\/span><\/p>\n<h3><b>Authoring Books &amp; White Papers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An Author is someone that writes longer-form content such as a research report, eBook or White Paper. This kind of content is of much higher value than a blog post or article.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">19% of all influencers surveyed author books, including C-Suite Executives, Entrepreneurs and Academics. Typically, influencers charge in the range of $200-$2K per 1,000 words.<\/span><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-159477\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.59.23-AM.png\" alt=\"Authoring Rates for B2B Influencers\" width=\"270\" height=\"283\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.59.23-AM.png 270w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.59.23-AM-48x50.png 48w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.59.23-AM-150x157.png 150w\" data-sizes=\"auto, (max-width: 270px) 100vw, 270px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-159477\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.59.23-AM.png\" alt=\"Authoring Rates for B2B Influencers\" width=\"270\" height=\"283\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.59.23-AM.png 270w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.59.23-AM-48x50.png 48w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.59.23-AM-150x157.png 150w\" data-data-sizes=\"(max-width: 270px) 100vw, 270px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">Globally, on average you can expect to pay anywhere between $300 (median) \u2013 $500 (mean) per 1,000 words.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">When we compare geographies, there are some differences. In Europe, on average you can expect to pay $350 per 1,000 words, whereas in North America, you can expect to pay $650 per 1,000 words.\u00a0<\/span><\/p>\n<h3><b>Consulting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Influencers that offer consulting services are experts in their field and will work with brands either on a project or retainer to share their experience, expertise &amp; advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">77% of influencers offer consulting services, including C-Suite Executives, Entrepreneurs, Authors &amp; Analysts. They typically charge a daily rate of between $200 \u2013 $12K.<\/span><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-159476\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM.png\" alt=\"Consulting Rates for B2B Influencers\" width=\"346\" height=\"272\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM.png 346w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM-300x236.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM-64x50.png 64w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM-150x118.png 150w\" data-sizes=\"auto, (max-width: 346px) 100vw, 346px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-159476\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM.png\" alt=\"Consulting Rates for B2B Influencers\" width=\"346\" height=\"272\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM.png 346w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM-300x236.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM-64x50.png 64w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.58.36-AM-150x118.png 150w\" data-data-sizes=\"(max-width: 346px) 100vw, 346px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">Globally, on average you can expect to pay $2.9K (mean), or $2.5K (median\/mode) per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a slight difference in price between Europe and North America, in Europe the average sits at $2.4K per day, whereas in North America it rises to $3.6K per day.<\/span><\/p>\n<h3><b>Video Creation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A Video Creator is someone that films, produces &amp; edits video content for their own social media channels (for example, they have a YouTube account or post natively on LinkedIn &amp; Twitter) and\/or they appear as a guest on brand channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">35% of influencers offer video creation services and on average they charge per episode in the range of $150 \u2013 $22.5K.<\/span><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-159470\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM.png\" alt=\"VIdeo Creation Rates for B2B Influencers\" width=\"353\" height=\"280\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM.png 353w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM-300x238.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM-63x50.png 63w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM-150x119.png 150w\" data-sizes=\"auto, (max-width: 353px) 100vw, 353px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-159470\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM.png\" alt=\"VIdeo Creation Rates for B2B Influencers\" width=\"353\" height=\"280\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM.png 353w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM-300x238.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM-63x50.png 63w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.52.38-AM-150x119.png 150w\" data-data-sizes=\"(max-width: 353px) 100vw, 353px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">Across the globe, there is an average of $3.5K (mean), or $2.5K (median\/mode) per episode. Looking at specific regions, again there are some differences; on average influencers in Europe charge $2.2K per episode, and in North America, there is an average of $3.15K per episode.<\/span><\/p>\n<h3><b>Podcasting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A Podcaster is someone that either has their own podcast that brands can pay to feature on as a guest, and\/or they will come onto a brand\u2019s podcast as a guest to share their experience, expertise and raise awareness among their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">40% of influencers offer podcasting as a service and the B2B influencer rate is between $200 \u2013 $15K per episode.<\/span><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-159471\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM.png\" alt=\"Podcast Rates for B2B Influencers\" width=\"347\" height=\"291\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM.png 347w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM-300x252.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM-60x50.png 60w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM-150x126.png 150w\" data-sizes=\"auto, (max-width: 347px) 100vw, 347px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-159471\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM.png\" alt=\"Podcast Rates for B2B Influencers\" width=\"347\" height=\"291\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM.png 347w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM-300x252.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM-60x50.png 60w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.53.55-AM-150x126.png 150w\" data-data-sizes=\"(max-width: 347px) 100vw, 347px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">The Global average is $2.5K (mean) or $1.5K (median\/mode) per episode.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The European average is $2.1K per episode, compared to the Northern American average of $3.4K per episode.<\/span><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">Buyers want value. They want thought leadership that tells them something, they want content that has credibility and gets them thinking. And that means quality content. And content created with influencers is just that. It has value. For the business and for the buyers. It should be part of your marketing investment, part of your brand ethics and part of your sales process.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 <\/span><b><i>Katy Howell, CEO, immediate future<\/i><\/b><\/p>\n<\/blockquote>\n<p> <span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D159466&amp;text=40%25%20of%20influencers%20offer%20podcasting%20and%20they%20charge%20between%20%24200%20-%20%2415K%20per%20episode.%20More%20in%20the%20B2B%20Influencer%20Report%3A%20https%3A%2F%2Fbit.ly%2Fcompensationreport&amp;via=convince&amp;related=convince\" target=\"_blank\" rel=\"noopener noreferrer\">40% of influencers offer podcasting and they charge between $200 &#8211; $15K per episode. More in the B2B Influencer Report: https:\/\/bit.ly\/compensationreport <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.convinceandconvert.com%2F%3Fp%3D159466&amp;text=40%25%20of%20influencers%20offer%20podcasting%20and%20they%20charge%20between%20%24200%20-%20%2415K%20per%20episode.%20More%20in%20the%20B2B%20Influencer%20Report%3A%20https%3A%2F%2Fbit.ly%2Fcompensationreport&amp;via=convince&amp;related=convince\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<h3><b>Writing Blogs &amp; Articles<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is someone who likes writing longer form content in the form of blogs, online articles, or newsletters. They will write for their own blog and\/or for a third-party blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">67% of influencers write blogs or articles and charge $150 \u2013 $5K per 1,000 words.<\/span><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-159472\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.55.07-AM.png\" alt=\"Rate for Blogging and Writing for B2B Influencers\" width=\"278\" height=\"284\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.55.07-AM.png 278w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.55.07-AM-49x50.png 49w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.55.07-AM-150x153.png 150w\" data-sizes=\"auto, (max-width: 278px) 100vw, 278px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-159472\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.55.07-AM.png\" alt=\"Rate for Blogging and Writing for B2B Influencers\" width=\"278\" height=\"284\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.55.07-AM.png 278w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.55.07-AM-49x50.png 49w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.55.07-AM-150x153.png 150w\" data-data-sizes=\"(max-width: 278px) 100vw, 278px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">The Global averages are $980 (mean), $425 (median) and $300 (mode), all per 1,000 words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Europe the average cost is $950 per 1,000 words, whilst in North America the average is $1.7K per 1,000 words.<\/span><\/p>\n<h3><b>Event Coverage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Event coverage is a service that influencers offer to drive sustained engagement pre, during and post-events. This may take the form of event round-up blogs, videos &amp; posting frequently on their social media handles using dedicated event hashtags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">41% of influencers offer event coverage services and they charge in the range of $200 \u2013 $20K per event.<\/span><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-159473\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM.png\" alt=\"Event Coverage Rates for B2B Influencers\" width=\"278\" height=\"274\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM.png 278w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-85x85.png 85w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-51x50.png 51w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-100x100.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-96x96.png 96w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-150x148.png 150w\" data-sizes=\"auto, (max-width: 278px) 100vw, 278px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-159473\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM.png\" alt=\"Event Coverage Rates for B2B Influencers\" width=\"278\" height=\"274\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM.png 278w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-85x85.png 85w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-51x50.png 51w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-100x100.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-96x96.png 96w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.00-AM-150x148.png 150w\" data-data-sizes=\"(max-width: 278px) 100vw, 278px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">Globally, the averages are $5.85K (mean) or $5K (median\/mode) per event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a difference in prices looking at regions. In Europe the average price per event is $5.3K, and in Northern America it is $6.6K.<\/span><\/p>\n<h3><b>Twitter Chats &amp; LinkedIn Lives<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A Twitter Chat is an organized event focused on a specific topic, with multiple questions shared by the host, for their audience and participants to comment on. Influencers are often included as a co-host or to share their insights. LinkedIn Lives entail a live streaming of a panel, interview, or presentation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">49% of influencers participate and host Twitter Chats and LinkedIn Lives. They charge per event in the range of $200 \u2013 $5K.<\/span><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-159474\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM.png\" alt=\"Live Chat Rates for B2B Influencers\" width=\"278\" height=\"281\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM.png 278w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-85x85.png 85w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-49x50.png 49w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-100x100.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-96x96.png 96w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-150x152.png 150w\" data-sizes=\"auto, (max-width: 278px) 100vw, 278px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-159474\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM.png\" alt=\"Live Chat Rates for B2B Influencers\" width=\"278\" height=\"281\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM.png 278w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-85x85.png 85w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-49x50.png 49w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-100x100.png 100w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-96x96.png 96w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.56.49-AM-150x152.png 150w\" data-data-sizes=\"(max-width: 278px) 100vw, 278px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">The Global mean average is $1.8K, and the median and mode is $1.5K.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For these events, the average price in Europe is $1.65K, and in North America it is $2K.<\/span><\/p>\n<h3><b>Event Speaking<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An Event Speaker is someone that regularly gives talks and presentations at in-person or virtual industry events, including a brand\u2019s event. They may also sit on panels with other experts. Events are a large part of their revenue stream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">74% of influencers do event speaking and they charge between $300 \u2013 \u00a330K per event.<\/span><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-159475\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM.png\" alt=\"Event Speaking Rates for B2B Influencer Marketing\" width=\"348\" height=\"282\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM.png 348w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM-300x243.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM-62x50.png 62w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM-150x122.png 150w\" data-sizes=\"auto, (max-width: 348px) 100vw, 348px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-159475\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM.png\" alt=\"Event Speaking Rates for B2B Influencer Marketing\" width=\"348\" height=\"282\" data-srcset=\"https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM.png 348w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM-300x243.png 300w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM-62x50.png 62w, https:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-04-at-11.57.42-AM-150x122.png 150w\" data-data-sizes=\"(max-width: 348px) 100vw, 348px\"\/><\/p>\n<p><span style=\"font-weight: 400;\">The Global average is $7K (mean), or a median\/mode of $5K per event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Europe, the average is $5K per event, and in North America the average is $10K per event.<\/span><\/p>\n<h2><b>Considerations for B2B Influencer Rates<\/b><\/h2>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">Because influencers are people and not programmable ad units, B2B influencer compensation will always be negotiable to some extent, and factors such as relationships, attractiveness and relevance of the brand, and even timing will influence (pun intended) the incentive required to seal the deal with an influencer.\u201d <\/span><\/i><i><span style=\"font-weight: 400;\">\u2013 <\/span><\/i><b><i>Neal Schaffer, Author of The Age of Influence<\/i><\/b><\/p>\n<\/blockquote>\n<p><b>Audience<\/b><span style=\"font-weight: 400;\">: Start with your target audience. Where is your audience based? What are they interested in? Who are they influenced by? What channels are they on? What kind of content do they like to consume?<\/span><\/p>\n<p><b>Brand-Fit<\/b><span style=\"font-weight: 400;\">: Does their online brand complement your brand\u2019s? Are they someone you trust? Are they corporate enough, or too corporate? Not only is this important to ensure their content is on-brand, but in a world where authenticity is everything, you can feel confident in leaving them to it. Prioritize.\u00a0<\/span><\/p>\n<p><b>Goals<\/b><span style=\"font-weight: 400;\">: What is the most important quality you are looking for in the influencer? Is it more important to you that they are an expert on the topic so that you can create high quality, relevant content, or are you after someone with a large audience and high engagement? Or maybe they need to have production abilities to create agile thought leadership content?<\/span><\/p>\n<p><b>Effort<\/b><span style=\"font-weight: 400;\">: Be clear on what you\u2019re asking them to do and how much effort is required. Some collaborations just require an influencer to show up, others require lots of planning and prep, which will be reflected in their rates.<\/span><\/p>\n<p><b>Content Repurposing<\/b><span style=\"font-weight: 400;\">: This is something that won\u2019t necessarily impact their rates, but it may help you think about how you can maximize return on your investment by creating multiple content assets to drive significantly higher engagement. $10K for 1 video interview seems expensive, but $10K for 6 sound bites, 4 short videos and 10 image assets is a smart investment.<\/span><\/p>\n<p><b>Whose Channel<\/b><span style=\"font-weight: 400;\">: Are they appearing as a guest on your channel or are you a guest on theirs? Again, this comes back to priorities and overall campaign goals. Going on their channel will give you access to their audience and greater credibility. If they feature on yours, it will give you the ability to combine their insights &amp; expertise with brand messages and internal Exec Leaders &amp; Subject Matter Experts (SMEs).<\/span><\/p>\n<p><b>One-off or Series<\/b><span style=\"font-weight: 400;\">: Think about how you can work together longer-term to build out a successful campaign. Like anything, package deals are often cheaper and far more effective over time and deliver better results.<\/span><\/p>\n<h2><b>More B2B Influencer Marketing Insights\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Throughout this report you\u2019ll also find:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to complement paid activities with organic engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How influencers know their worth when setting their rate cards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The typical collaboration packages that we see with our clients that drive maximum ROI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The typical industry points that we see relating to influencer compensation and payments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert tips and tricks from influencers and influencer marketing experts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We really hope you find the report and its findings useful as you figure our B2B influencer rates, if you have any other questions, please feel free to <\/span><a href=\"https:\/\/onalytica.com\/contact\/\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.convinceandconvert.com\/influencer-marketing\/your-complete-guide-to-b2b-influencer-rates\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Onalytica recently released a report looking at the average rates influencers were charging across varying activities. Our aim was to show what brands can expect&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Complete Guide to B2B Influencer Rates - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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