{"id":11766,"date":"2022-02-10T12:16:13","date_gmt":"2022-02-10T12:16:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/microsoft-announces-new-app-store-pledges-except-for-xbox\/"},"modified":"2022-02-10T12:16:13","modified_gmt":"2022-02-10T12:16:13","slug":"microsoft-announces-new-app-store-pledges-except-for-xbox","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/microsoft-announces-new-app-store-pledges-except-for-xbox\/","title":{"rendered":"Microsoft announces new App Store pledges, except for Xbox"},"content":{"rendered":"

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Microsoft has announced a series of 11 pledges to do with App Store<\/a> and fair dealing with developers, but won’t apply 4 major ones to its Xbox store. <\/p>\n

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As governments around the world put pressure on Apple and Google over regulating their platforms, Microsoft has announced what it calls “a principled approach to app stores.” Specifically done to adapt “ahead of regulation,” Microsoft says its 11 principles address its “growing role and responsibility” in the market since its acquisition of Activision Blizzard<\/a>. <\/p>\n<\/div>\n

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“[Too] much friction exists today between creators and gamers,” says Microsoft in a blog post<\/a>, “app store policies and practices on mobile devices restrict what and how creators can offer games and what and how gamers can play them.” <\/p>\n<\/div>\n

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“Our large investment to acquire Activision Blizzard further strengthens our resolve to remove this friction on behalf of creators and gamers alike,” it continues. “We want to enable world-class content to reach every gamer more easily across every platform.” <\/p>\n<\/div>\n

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“Put simply, the world needs open app markets, and this requires open app stores,” says Microsoft. “The principles we’re announcing today reflect our commitment to this goal.” <\/p>\n<\/div>\n

Open App Store Principles<\/h2>\n

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What Microsoft calls its Open App Store Principles, are 11 pledges that fall into four categories: <\/p>\n<\/div>\n

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