{"id":117472,"date":"2026-03-07T01:52:37","date_gmt":"2026-03-07T01:52:37","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/07\/31-flavours-meet-arjun-tendulkar-and-the-vuca-world\/"},"modified":"2026-03-07T01:53:36","modified_gmt":"2026-03-07T01:53:36","slug":"31-flavours-meet-arjun-tendulkar-and-the-vuca-world","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/07\/31-flavours-meet-arjun-tendulkar-and-the-vuca-world\/","title":{"rendered":"31 flavours Meet Arjun Tendulkar and the VUCA world"},"content":{"rendered":"

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Arjun Tendulkar (son of the well-known cricketer) is getting married to Saniya Chandhok (she\u2019s a nepo child too \u2013 learn to seek out out extra) in the present day! Don\u2019t fear dahlings, this isn’t about their outfits, however about how their conspicuous consumption got here to be potential.<\/p>\n

Earlier than 1992 and liberalization in India, ice-cream was costly, flavours had been restricted and codecs had been cup, stick and cone. In 1993, alongside got here Ravi Ghai, grandpa of Saniya to launch Baskin-Robbins in India. 31 flavours! Such selection!<\/p>\n<\/div>\n

\u00a0<\/strong>VUCA stands for an atmosphere that’s Unstable, Unsure, Advanced and Ambiguous.\u00a0For the reason that 80s the time period pops up each time there’s a disaster, however this time looks like probably the most unpredictable, the largest, the scariest VUCA of all time.<\/p>\n

Right here\u2019s what’s making me assume this:<\/strong><\/p>\n

1. The Center East battle which impacts oil costs, delivery, tourism and naturally human lives. This on prime of current battle zones like Ukraine and Gaza.<\/p>\n

2. AI impacts abilities, jobs, water, electrical energy consumption. AI can even create new merchandise and classes that can displace legacy choices, at velocity.\u00a0I can now not let you know to \u2018google vuca\u201d however need to say \u201cask your favorite LLM about vuca\u201d.<\/p>\n

3. The demise or decline of world establishments that affect world stability and predictability in areas like commerce, safety, healthcare, refugee administration, and worldwide borders simply to call a couple of.\u00a0<\/p>\n<\/div>\n

A easy ballot I ran yesterday reveals that roughly half are factoring within the Center East battle into their advertising plans for the quarter. That is good however what precisely are they going to handle?\u00a0<\/p>\n

Pricing cuts? Provide chain disruptions? AI chatbots? Redundancy of people? Excellent info? Energy outages? Tariffs? Safety?\u00a0<\/p>\n

That\u2019s lots to plan for at quick discover.\u00a0They’re interlinked, unpredictable and costly adjustments.<\/p>\n

Corporations will be very intelligent.\u00a0However they’re are going to comprehend that they want authorities assist to navigate these uneven waters.<\/p>\n

Or, just like the British East India Firm are we as soon as extra on the crossroads when merchants drive political change?\u00a0<\/p>\n<\/div>\n

In January Mark Carney, the PM of Canada, grew to become a little bit of a celeb by talking about the \u201cmiddle powers\u201d at WEF.<\/a>\u00a0He’s now on a tour of India adopted by Australia attempting to cobble collectively partnerships with these center powers.\u00a0Given the dimensions of change, companies want authorities help to navigate it.<\/p>\n

For instance, ought to India lastly be a part of the CPTPP? This can be a main free commerce settlement between 12 economies\u2014Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, Vietnam, and the UK\u2014representing practically 15% of world GDP.\u00a0It might give us preferential entry to those juicy markets.<\/p>\n

India has lengthy resisted exposing its farmers to competitors and that will be a sticking level right here too.\u00a0However as James Crabtree and Jayant Sinha argue in\u00a0this Foreign Affairs article<\/a>,\u00a0that may be labored out.<\/p>\n

Possibly, like in 1992, now we have no selection however to show Amul to Baskin Robbins. The selection isn\u2019t so simple as switching again to kulfi and driving Ambassadors, although the Arjuns and Saniyas of the world would discover {that a} tough adjustment.<\/p>\n

In 1987, the US blocked the sale of the Cray supercomputer to India fearing that it might be used for protection. That led to India\u2019s homegrown profitable computing undertaking.<\/p>\n

At current the US has imposed restrictions on sourcing the best finish AI chips on virtually all nations, together with India. Will we keep depending on overseas tech? Gmail? Whatsapp? Extra VUCA!<\/p>\n<\/div>\n

In case you analysis advertising from a century or extra in the past I believe you’ll discover some related playbooks \ud83d\ude42<\/p>\n

As for me, I’m off to the\u00a0MMA Growth Dialogues<\/a> occasion in Bangalore (is Hebbal even in Bangalore?!) on Friday to study from others!<\/p>\n

Joyful Holi to all who get pleasure from a splash of color!<\/p>\n<\/div>\n