{"id":11744,"date":"2022-02-10T11:16:06","date_gmt":"2022-02-10T11:16:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/product-marketing-7-creative-inspiring-examples\/"},"modified":"2022-02-10T11:16:06","modified_gmt":"2022-02-10T11:16:06","slug":"product-marketing-7-creative-inspiring-examples","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/product-marketing-7-creative-inspiring-examples\/","title":{"rendered":"Product Marketing: 7 Cr\u200beative & Inspiring Examples"},"content":{"rendered":"

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On-point product marketing is why Webflow was able to enter the no-code website market with competitors like Wix and Squarespace and still generate 4 million monthly users. Brands like Webflow, Drift, and Close prove you can grow and succeed in a completely saturated market.<\/p>\n

With everyone else seeking to beat out the competition, you need to find a way to do it differently, better.\u00a0<\/p>\n

Product marketers lead the business to where they need to play in order to win.<\/p>\n

In this article, we\u2019ll break down seven product marketing examples from brands that put their audience first and communicate value to stand out from the competition. You\u2019ll learn why they work, with key takeaways to inspire your marketing efforts.<\/p>\n

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1. HEY<\/h2>\n

To grab attention and pique interest, show potential customers the value you provide on the first impression. Use this to sell visitors on why your product is right for them.<\/p>\n

Basecamp\u2019s email startup HEY<\/a> does this well. It targets people\u2019s pain points around using email and positions the company as their savior.<\/p>\n

The brand also picks up on the very corporate feel of other email providers and takes a sharp turn in the other direction to give users a breath of fresh air.<\/p>\n

HEY demonstrates its positioning in the messaging on its website. Its homepage is a masterclass in compelling copy<\/a>, starting with the headline:<\/p>\n

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\"Hey