{"id":117419,"date":"2026-03-06T16:42:41","date_gmt":"2026-03-06T16:42:41","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/06\/ford-returns-to-f1-with-a-docuseries-that-disrupts-the-ad-break\/"},"modified":"2026-03-06T16:43:55","modified_gmt":"2026-03-06T16:43:55","slug":"ford-returns-to-f1-with-a-docuseries-that-disrupts-the-ad-break","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/06\/ford-returns-to-f1-with-a-docuseries-that-disrupts-the-ad-break\/","title":{"rendered":"Ford Returns to F1 With a Docuseries That Disrupts the Ad Break"},"content":{"rendered":"

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Ford<\/a> is again on the F1 grid for the primary time in over 20 years, by means of a partnership with Oracle Purple Bull Racing, and it\u2019s marking the return with a marketing campaign constructed for the streaming period.<\/p>\n

The automaker and Wieden+Kennedy NY have launched \u201cEach Floor Is Our Proving Floor,\u201d a marketing campaign consisting of a 30-second advert and a \u201cmicro-docuseries\u201d of spots that can air on Apple TV, the place Ford is the official sponsor of F1\u2019s qualifying and observe rounds. The collection is designed to succeed in the following technology of followers by means of Apple\u2019s sequential viewing capabilities, reasonably than normal advert spots, and can run throughout all three days of the Australian Grand Prix.<\/p>\n

The movies skip the celeb drivers and go behind the scenes, starring actual Ford Racing engineers like Christian Hertrich (F1 Powertrain) and Brian Novak (Off-Highway). The broader group consists of Kristen Goslawski, Anna Fortelk, Nicole McFaul, Jatim Goyal, Neil MacFarland, and Kevin Bologna, who work throughout Baja, Dakar, and F1 to translate high-voltage and software program improvements straight into client automobiles, notably the F-150 Raptor and Bronco Raptor.<\/p>\n

\u201cEach Floor Is Our Proving Floor\u201d is the following chapter of Ford\u2019s international model platform, \u201cReady Set Ford<\/a>,\u201d however is \u201ca possibility to point out how Ford owns the extremes,\u201d stated Matt Mulvey, government artistic director at W+Ok NY.<\/p>\n

\u201cFrom returning to Formulation 1 to dominating off-road motorsports, the story is not only in regards to the races. It’s in regards to the engineers and groups who use the world\u2019s hardest proving grounds to construct higher automobiles,\u201d he continued.<\/p>\n

\u201cProving Floor,\u201d which launched March 5, is directed by Rupert Sanders (Snow White and the Huntsman) with cinematography by Roman Vas\u2019yanov (Fury). Moderately than chasing the high-octane blur of typical racing footage, the movie slows the game right down to seize the deliberate choreography of engineers and drivers combating for fractions of a second.<\/p>\n

\u201cThe Off-Highway to Greatness,\u201d dropping March 19 through the first spherical of March Insanity, takes a harder-edged method. Directed by Sam Pilling, the movie mirrors the brutal bodily depth of off-road racing, specializing in the toll that terrain takes on each machine and driver.\u00a0<\/p>\n

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Two 15-second shorts, directed by duo Behemoth (W+Ok NY creatives Zak DeLange and Andrew Congleton), spherical out the collection with a take a look at race-day prep.<\/p>\n

Ford has additionally partnered with driver Daniel Ricciardo to attach F1 precision with off-road functionality, demonstrating the consumer-grade Raptor\u2019s race-proven credentials.<\/p>\n

The marketing campaign is the newest in Ford\u2019s push to personal the \u201cexcessive\u201d class throughout each terrain. It follows the TransAmerica Path x Google mapping mission (5,600-plus miles) final October, and the \u201cReply the Name\u201d Search and Rescue initiative launched in January.<\/p>\n

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