{"id":11729,"date":"2022-02-10T10:34:05","date_gmt":"2022-02-10T10:34:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/brand-practitioners-podcast-2-davion-ford-arcadis\/"},"modified":"2022-02-10T10:34:05","modified_gmt":"2022-02-10T10:34:05","slug":"brand-practitioners-podcast-2-davion-ford-arcadis","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/brand-practitioners-podcast-2-davion-ford-arcadis\/","title":{"rendered":"Brand Practitioners Podcast #2: Davion Ford, Arcadis"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"post-951470\">\n<div class=\"entry-content js--entry-content\">\n<p><em>The <a href=\"https:\/\/open.spotify.com\/show\/0eaihNZN36LVCyhfckv5vA\">B2B Insights Podcast Channel <\/a> was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.<\/em><\/p>\n<p><em>Subscribe today for your dose of exclusive insights from the B2B market experts.<\/em><\/p>\n<p>\u00a0<\/p>\n<div align=\"center\">\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"The Brand Practitioners Podcast Series #2: Davion Ford, Arcadis\" width=\"450\" height=\"298\" data-srcset=\"https:\/\/www.b2binternational.com\/wp-content\/uploads\/2022\/02\/Podcast-With-Arcadis_blog.png 450w, https:\/\/www.b2binternational.com\/wp-content\/uploads\/2022\/02\/Podcast-With-Arcadis_blog-300x199.png 300w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.b2binternational.com\/wp-content\/uploads\/2022\/02\/Podcast-With-Arcadis_blog.png\" data-data-sizes=\"(max-width: 450px) 100vw, 450px\" class=\"alignnone size-full wp-image-951593 lazyload\"\/><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.b2binternational.com\/wp-content\/uploads\/2022\/02\/Podcast-With-Arcadis_blog.png\" alt=\"The Brand Practitioners Podcast Series #2: Davion Ford, Arcadis\" width=\"450\" height=\"298\" class=\"alignnone size-full wp-image-951593\" data-srcset=\"https:\/\/www.b2binternational.com\/wp-content\/uploads\/2022\/02\/Podcast-With-Arcadis_blog.png 450w, https:\/\/www.b2binternational.com\/wp-content\/uploads\/2022\/02\/Podcast-With-Arcadis_blog-300x199.png 300w\" data-sizes=\"auto, (max-width: 450px) 100vw, 450px\"\/><\/noscript>\n<\/div>\n<p>Our recent <a href=\"https:\/\/www.b2binternational.com\/2021\/11\/30\/b2b-brand-masters-podcast-series-episodes-1-4\/\">Brand Masters Podcast Series<\/a> taught us that effective brand marketing is crucial to driving market share growth over the long-term. The series introduced listeners to key B2B brand building principles from some of the world\u2019s leading brand experts.<\/p>\n<p>Now it\u2019s time to hear how these principles are being put into action by those responsible for driving brand growth in their own organizations. In this Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.<\/p>\n<p>In this episode, <a href=\"https:\/\/www.b2binternational.com\/about\/about-b2b\/meet-the-team\/nick-hague\/\">Nick Hague<\/a> is joined by Davion Ford, Global Brand Storyteller at Arcadis. Arcadis are the world\u2019s leading company delivering sustainable design and engineering solutions for natural and built assets.  Arcadis employ over 28,000 people and are active in over 70 countries in the world.<\/p>\n<p>Key takeaways from our discussion with Davion include:<\/p>\n<ul>\n<li>Key challenges faced by B2B organizations in building successful brands<\/li>\n<li>The role branding plays in modern B2B markets<\/li>\n<li>How to align 28,000 global employees to one brand &amp; one purpose<\/li>\n<li>The importance of ESG (Environment, Social &amp; Corporate Governance) and the role it plays at Arcadis<\/li>\n<li>The role of digital in delivering value to clients<\/li>\n<\/ul>\n<p>\u2026 plus lots of stories to bring the Arcadis story to life! Listen to the podcast below.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/b2b-insights-podcast\/id1502470229\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" alt=\"listen to the B2B Insights Podcast on iTunes\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.b2binternational.com\/wp-content\/uploads\/2020\/03\/US_UK_Apple_Podcasts_Listen_Badge_RGB.svg\" class=\"size-full wp-image-28880 alignleft lazyload\"\/><noscript><img decoding=\"async\" class=\"size-full wp-image-28880 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.b2binternational.com\/wp-content\/uploads\/2020\/03\/US_UK_Apple_Podcasts_Listen_Badge_RGB.svg\" alt=\"listen to the B2B Insights Podcast on iTunes\"\/><\/noscript><\/a><a href=\"https:\/\/open.spotify.com\/episode\/7uA97ZWhtyQpfNaGzyiJtx?si=z3UsDT1_S4q9EjCwNmx40A\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" alt=\"listen to the B2B Insights Podcast on Spotify\" width=\"133\" height=\"40\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.b2binternational.com\/wp-content\/uploads\/2021\/11\/listen-on-spotify.png\" class=\"size-full wp-image-458016 alignleft lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-458016 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.b2binternational.com\/wp-content\/uploads\/2021\/11\/listen-on-spotify.png\" alt=\"listen to the B2B Insights Podcast on Spotify\" width=\"133\" height=\"40\"\/><\/noscript><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.b2binternational.com\/2022\/02\/10\/brand-practitioners-davion-ford-arcadis\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Practitioners Podcast #2: Davion Ford, Arcadis - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/brand-practitioners-podcast-2-davion-ford-arcadis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Practitioners Podcast #2: Davion Ford, Arcadis - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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