{"id":11698,"date":"2022-02-10T07:40:08","date_gmt":"2022-02-10T07:40:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/how-to-sell-your-product-using-benchmark-email\/"},"modified":"2022-02-10T07:40:08","modified_gmt":"2022-02-10T07:40:08","slug":"how-to-sell-your-product-using-benchmark-email","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/how-to-sell-your-product-using-benchmark-email\/","title":{"rendered":"How to Sell Your Product Using Benchmark Email"},"content":{"rendered":"

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92% of buyers visiting your eCommerce website<\/span><\/a> for the first time aren\u2019t there to make a purchase. They are there for other reasons: to discover a product, compare prices, and see store details. They usually purchase during subsequent visits.\u00a0<\/span><\/p>\n

That\u2019s the harsh reality of the eCommerce arena and it shows why it\u2019s vital to entice customers to return to your website. The best way to nudge customers to come back is to reach out to them directly. This is where email comes in handy.\u00a0\u00a0<\/span><\/p>\n

In this article, you\u2019ll learn why <\/span>email marketing<\/span><\/a> is critical for eCommerce brands. Moreover, you\u2019ll learn how to create unique emails using our box-fresh tools: <\/span>eCommerce Blocks<\/span><\/a> and <\/span>Shopify Blocks<\/span><\/a>, to <\/span>boost sales<\/span><\/a>.\u00a0<\/span><\/p>\n

Why Email is a Great Channel for eCommerce Businesses<\/span><\/h2>\n

Ability to Personalize<\/span><\/h3>\n

Email enables you to deliver an individual level-based shopping experience. A <\/span>personalized email<\/span><\/a> with the customer\u2019s name makes them feel like it\u2019s speaking directly to them. Customers love that.\u00a0<\/span><\/p>\n

They love it more when you personalize the product offer based on their preferences. It shows you understand their taste and plays a huge role in inspiring them to buy from your brand.<\/span><\/p>\n

Reach Consumers Directly with Specific Product Recommendations<\/span><\/h3>\n

Picture this: a customer visits your online apparel store and spends some minutes on the denim section page before dashing out. The interactions with your brand may have taken minutes but it leaves you with data that reveal the customer\u2019s interests and preferences.\u00a0<\/span><\/p>\n

When sending this customer a win-back email, you won\u2019t send a generic grid of products your brands sell. Instead, you have the details (denim size, color, etc) you need to send a personalized <\/span>product recommendation email<\/span><\/a> that inspires them to take action.\u00a0<\/span><\/p>\n

Can Easily Track the ROI From Campaigns<\/span><\/h3>\n

Email marketing gives you access to a world of insights and <\/span>email metrics<\/span><\/a> you wouldn\u2019t otherwise have \u2014 who clicked, who didn\u2019t, who made a purchase or visited your site after opening an email, and far more. There\u2019s far less guesswork when you\u2019re using data from an email marketing tool like Benchmark Email.<\/span><\/p>\n

Using eCommerce Blocks to Boost Your Email Campaigns<\/span><\/h2>\n

We\u2019re always adding great tools to make life easier and better for marketers. One of our recent additions \u2013 the eCommerce block \u2013 allows you to outshine competitors with unique sales and promotional teasers.\u00a0<\/span><\/p>\n

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Here\u2019s are some of its key features:\u00a0<\/span><\/p>\n

Product Photo with Link<\/span><\/h3>\n

The human <\/span>brain identifies images seen for as little as 13 milliseconds<\/span><\/a>. That comes down to the fact that 90% of information transmitted to the brain is visual.\u00a0<\/span><\/p>\n

Add eye-catching images to the image placeholder to take advantage of the reader\u2019s brain to process images faster than text. Doing so shows customers what product you offer without saying a word.<\/span><\/p>\n

You can also add a link to the image. This way, if the customer is so intrigued by the image and they decide to click, they\u2019ll land on the right web page.\u00a0<\/span><\/p>\n

Product Description\u00a0<\/span><\/h3>\n

Images grab the customer\u2019s attention, leaving them yearning for more information about your product. The product description is the place to quench their thirst for details and answer any questions they may have.<\/span><\/p>\n

If you sell herbal soap, you could describe what the customer is getting in every package and the benefits. For example: \u201c6 4-oz bars of herbal antibacterial soap to give your skin proper care and protection.\u201d\u00a0<\/span><\/p>\n

Product Price<\/span><\/h3>\n

According to statistics, <\/span>47% of customers choose a brand based on price<\/span><\/a>. So, add the pricing information to convince the customer to buy from your store. You can add the specific price here or the discount code.\u00a0\u00a0<\/span><\/p>\n

CTA Button<\/span><\/h3>\n

When your customer is ready to buy, they shouldn\u2019t have to spend time messing around trying to find the link to your product. The longer it takes the customer to find the link, the higher the risk of them hopping over to a competitor\u2019s website.\u00a0<\/span><\/p>\n

Your email should have a conspicuous call to action (CTA) button. Keep in mind: not every CTA button inspires subscribers to click. Here are some factors to consider to make the CTA noticeable.<\/span><\/p>\n