{"id":116947,"date":"2026-03-03T06:21:34","date_gmt":"2026-03-03T06:21:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/03\/telemundo-kicks-world-cup-marketing-into-high-gear-sweeping-coverage-new-campaign\/"},"modified":"2026-03-03T06:22:43","modified_gmt":"2026-03-03T06:22:43","slug":"telemundo-kicks-world-cup-marketing-into-high-gear-sweeping-coverage-new-campaign","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/03\/telemundo-kicks-world-cup-marketing-into-high-gear-sweeping-coverage-new-campaign\/","title":{"rendered":"Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign"},"content":{"rendered":"

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With about 100 days till the World Cup, Telemundo is making its pitch to viewers.<\/p>\n

As we speak, Telemundo, the unique Spanish-language house of the match within the U.S., revealed particulars of its intensive protection plans for the upcoming World Cup happening in the US, Mexico, and Canada, together with the launch of a brand new advertising marketing campaign aimed toward bringing followers collectively.<\/p>\n

Talking with ADWEEK, Joaquin Duro, evp of sports activities and head of streaming, Telemundo, stated there could be greater than 700 hours of programming, together with a stay presence in any respect 104 matches, devoted every day exhibits, and an intensive digital footprint. As well as, each match will stream stay on Peacock and the Telemundo app.<\/p>\n

Duro famous that Telemundo was aiming to be bold with its protection plans, which had been greater than two years within the making, with the community bringing stay programming from 8 a.m. to 1 a.m. every day to point out matches and supply extra shoulder programming.<\/p>\n

\u201cEach single product or each single kind of content material, from podcasts to free channels to DTC to exhibits to documentaries to information, leisure, sports activities,\u201d Duro stated. \u201cWe\u2019re overlaying every thing from a multi-platform and multi-format strategy.\u201d<\/p>\n

Kicking off a brand new marketing campaign<\/strong><\/h4>\n

To additional attain followers, Telemundo is celebrating the discharge of its official World Cup track, \u201cSomos M\u00e1s,\u201d and a brand new part of its advertising marketing campaign, \u201cY T\u00fa, \u00bfCon Qui\u00e9n Lo Vas a Ver?\u201d (\u201cWho Will You Watch It With?\u201d).<\/p>\n

ADWEEK has the unique first have a look at the marketing campaign\u2019s 60-second advert right here:<\/p>\n

Not like Telemundo\u2019s recent Super Bowl spot<\/a>, which centered on reaching normal audiences with the assistance of Sofia Vergara and Owen Wilson, Duro stated the newest marketing campaign focuses extra on Telemundo\u2019s core Spanish-speaking viewers. <\/p>\n

The brand new marketing campaign, which showcases a person going to nice lengths to trace down his pal, is Telemundo\u2019s approach of inviting viewers to look at the World Cup collectively.<\/p>\n

\u201cHopefully, we are able to unite all of us,\u201d Duro stated. \u201cNo matter nationality or the colour of your pores and skin, we are able to consider, who’re you going to look at it with? Who’re you going to get pleasure from this with? As a result of no one enjoys the World Cup alone.\u201d<\/p>\n

And Telemundo is bringing loads of programming to maintain viewers occupied.<\/p>\n

The programming recreation plan<\/strong><\/h4>\n

Amongst Telemundo\u2019s broadcasts, the corporate will showcase a every day kickoff present, Hoy en el Mundial, which can preview the motion. Different exhibits embrace Vive el Mundial, which can join viewers with on-site expertise, and Pasi\u00f3n Mundial, which serves as a bridge throughout the day\u2019s schedule.<\/p>\n

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As well as, the Telemundo Deportes Ahora FAST channel will present programming throughout platforms similar to Peacock, Xumo, Roku, Prime Video, TCL, Google TV, and Comcast, casting a large web and bringing extra viewers into the Telemundo ecosystem, in accordance with Duro. <\/p>\n

Additional enhancing its digital attain, Telemundo can be rolling out an bold social technique throughout platforms similar to TikTok, YouTube, and X. Among the many social programming, El Mundial After Darkish will probably be a nightly social-first recap throughout all Telemundo Deportes platforms, and The World Cup Match Watch Occasion will supply every day stay match companion streams with influencers and visitors in real-time.<\/p>\n

Duro stated the technique was to achieve as many individuals as potential, with programming beginning out broader and turning into extra soccer-specific and detailed nearer to the matches.<\/p>\n

\u201cWe speak to everybody. That is co-viewing for household,\u201d Duro stated. \u201cI\u2019m a soccer fan, however I even have many different pursuits. Many individuals are informal followers, so we have to cowl all people.\u201d<\/p>\n

That\u2019s one thing advertisers will probably be relying on because the World Cup, which kicks off in June throughout the US, Mexico, and Canada, is drawing fervent curiosity from manufacturers.<\/p>\n

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Adverts which might be additive to the game<\/strong><\/h4>\n

Telemundo introduced in December that its World Cup ad inventory was nearly sold out<\/a>, with illustration from practically 60 model companions throughout industries similar to alcohol, auto, finance, QSR, retail, and telecom.<\/p>\n

Duro famous that there have been quite a few methods Telemundo would incorporate sponsors for the upcoming matches, together with issues like banners on the display, squeezeback advertisements, and hydration breaks, which permit the programming to chop to commercials.<\/p>\n

\u201cAll of our shoppers have requested for it, our FIFA shoppers and FIFA sponsors, and we’re very inventive, and we\u2019ve used it previously,\u201d Duro stated of the hydration breaks. <\/p>\n

Nevertheless, Duro emphasised that he\u2019s a fan himself and, above all, the programming will prioritize the viewer expertise, with the published staying on the motion for crucial moments.<\/p>\n

\u201c[We\u2019re] all the time fascinated by the fan and all the time fascinated by that second the place they put a mic on prime of the coach speaking to anyone in a semifinal,\u201d Duro stated. \u201cThat content material could be very useful, so we don\u2019t wish to miss it.\u201d<\/p>\n<\/div>\n