{"id":116638,"date":"2026-02-28T23:26:25","date_gmt":"2026-02-28T23:26:25","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/28\/this-mazda-suv-is-pulling-buyers-away-from-german-luxury-brands\/"},"modified":"2026-02-28T23:27:26","modified_gmt":"2026-02-28T23:27:26","slug":"this-mazda-suv-is-pulling-buyers-away-from-german-luxury-brands","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/28\/this-mazda-suv-is-pulling-buyers-away-from-german-luxury-brands\/","title":{"rendered":"This Mazda SUV is pulling buyers away from German luxury brands"},"content":{"rendered":"

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Say \u201cluxury SUV<\/a>\u201d and names like Mercedes-Benz, BMW, and Audi normally come to thoughts. However in 2026, you don\u2019t have to enroll in a luxury-brand fee to get one thing that feels correctly upscale and genuinely enjoyable to drive.<\/p>\n

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The curveball comes from Japan, and it\u2019s not Lexus<\/a>, Acura, or Infiniti. It\u2019s the Mazda CX-90, a three-row SUV<\/a> that\u2019s quite a bit fancier than its badge suggests.<\/p>\n

In increased trims it packs a clean inline-six with actual punch, whereas variations just like the CX-90 Premium Sport maintain issues snug and well-equipped with out blowing up your price range. The result’s an SUV<\/a> that feels premium sufficient to tempt consumers who would possibly\u2019ve in any other case headed straight for the German showroom.<\/p>\n

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To be able to provide the most recent and correct info potential, the info used to compile this text was sourced from Mazda<\/a> and different authoritative sources, together with Edmunds<\/a>, the EPA<\/a>, TrueCar<\/a>, and TopSpeed<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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\n\t\t\tWhy a $30K Infiniti QX60 is a smarter buy than most luxury rivals
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The 2022 by way of 2025 mannequin years are a great purchase.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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\n The 2026 Mazda CX-90 Premium Sport feels way more upscale than it appears
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\n Premium supplies, sharp styling, and an inline-six give it actual luxurious vibes
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\"Front\n <\/picture>Credit score:\u00a0Mazda<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n

Mazda\u2019s popularity wasn\u2019t constructed on plush interiors. For years, the model signed off advertisements with \u201cZoom Zoom,\u201d leaning arduous into its sporty aspect, the identical mindset that made automobiles just like the Mazda MX-5 Miata<\/a> cult favorites and carried over into SUVs just like the Mazda CX-90.<\/p>\n

The CX-90<\/a> nonetheless has that athletic edge, but it surely additionally dips a toe into real luxurious territory with out sporting a European badge. That\u2019s very true within the Premium Sport trim, which feels wealthy inside with leather-based surfaces and sharp-looking trim throughout the sprint and doorways.<\/p>\n

You’ll be able to climb to the S Premium Plus for extras like a hands-free liftgate, upgraded energy seat changes, and a bigger panoramic moonroof, however the Premium Sport already nails the candy spot. It delivers the upscale vibe most consumers need with out pushing the value into full-on luxury-brand territory.<\/p>\n

\n An inside that punches above its weight
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\"Shot\n <\/picture>Credit score:\u00a0Mazda<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n

No, there isn\u2019t handcrafted wooden from a centuries-old forest or a elaborate analog clock borrowed from a jewellery home. What you do get is a clear, fashionable cabin that appears thoughtfully designed, with a regular 12.3-inch screen<\/a> (on Most popular trims and up) that helps Apple CarPlay, Android Auto, and Alexa, plus an obtainable 12-speaker Bose system that\u2019s completely value including.<\/p>\n

Within the CX-90 Premium Plus, second-row captain\u2019s chairs come normal, giving back-seat passengers a noticeably extra snug setup. You do lose a seating place whenever you go that route, however the tradeoff is a extra lounge-like really feel, and if you wish to go all in, Nappa leather-based is reserved for the highest trims.<\/p>\n

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\n\t\t\tThe Perfect Used Three-Row SUV for Driving Enthusiasts With Families
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This used three-row SUV blends driving pleasure with household consolation, providing luxurious, agility, and nice worth in a single bundle.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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\n Three rows with a surprisingly sporty edge
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\n Balanced dealing with and inline-six energy set it aside
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For a virtually 5,000-pound SUV, the CX-90 feels far more agile than it has any proper to. There\u2019s some physique roll if you happen to actually push it, but it surely grips corners confidently and feels noticeably sharper than rivals just like the Kia Telluride or Toyota Grand Highlander<\/a>.<\/p>\n

That sportier tuning does imply the trip leans agency over tough pavement. It\u2019s not punishing, however you\u2019ll really feel extra of the street than you’d in some softer, comfort-first rivals.<\/p>\n

As Mazda\u2019s solely three-row SUV, it\u2019s additionally your ticket to hauling as much as eight folks with a little bit of that previous \u201cZoom Zoom\u201d spirit baked in. The third row works wonderful for teenagers and shorter journeys, although adults could begin negotiating for second-row seats on longer drives.<\/p>\n

\n 2026 Mazda CX-90 specs
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Engine<\/p>\n<\/th>\n

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Turbocharged 3.3-liter inline-6<\/p>\n<\/td>\n<\/tr>\n

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Transmission<\/p>\n<\/th>\n

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8-speed automated<\/p>\n<\/td>\n<\/tr>\n

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Energy<\/p>\n<\/th>\n

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280 hp, 340 hp (S trims)<\/p>\n<\/td>\n<\/tr>\n

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Torque<\/p>\n<\/th>\n

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332 lb-ft, 369 lb-ft (S trims)<\/p>\n<\/td>\n<\/tr>\n

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Drivetrain<\/p>\n<\/th>\n

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All-wheel drive<\/p>\n<\/td>\n<\/tr>\n

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Cargo quantity<\/p>\n<\/th>\n

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16 cubic toes, 40 cubic toes (third row stowed)<\/p>\n<\/td>\n<\/tr>\n

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Curb weight<\/p>\n<\/th>\n

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4,945 lbs<\/p>\n<\/td>\n<\/tr>\n

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EPA gas financial system<\/p>\n<\/th>\n

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23 MPG metropolis, 28 MPG freeway<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

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\n\t\t\tWhy This Used Mazda Crossover Won Me Over Instantly
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Agile dealing with, upscale touches, and on a regular basis practicality make this used crossover an on the spot standout.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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\n The Premium Sport trim hits the candy spot
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\n Upscale really feel and powerful efficiency with out the luxury-brand value
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\"Rear\n <\/picture>Credit score:\u00a0Mazda<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n

We\u2019d park our cash on the CX-90 Premium Sport except you actually need the additional punch from the S trims. It begins at $46,980 earlier than choices just like the $900 Premier Tow bundle, which places it proper within the combine with mainstream gamers just like the Honda Pilot<\/a>.<\/p>\n

Step as much as the extra highly effective S variations, and also you\u2019re not simply paying for added horsepower. Pricing climbs rapidly, topping out round $57,370, which begins nudging it nearer to true luxury-brand territory.<\/p>\n

\n Select the \u201cS\u201d if you would like extra punch
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\"Static\n <\/picture>Credit score:\u00a0Mazda<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n

Each CX-90 will get a turbocharged 3.3-liter inline-six, which already units it aside in a category filled with turbo fours. Even the usual setup in trims just like the Premium Sport makes a wholesome 280 horsepower.<\/p>\n

Step as much as the S Premium Sport or S Premium Plus and output jumps to 340 horsepower. Within the midsize three-row SUV world, that\u2019s about as full of life because it will get with out wandering into full luxury-brand pricing.<\/p>\n

\n 2026 Mazda CX-90 pricing
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2026 Mazda CX-90 Choose<\/p>\n<\/th>\n

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$38,800<\/p>\n<\/td>\n<\/tr>\n

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2026 Mazda CX-90 Most popular<\/p>\n<\/th>\n

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$42,950<\/p>\n<\/td>\n<\/tr>\n

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2026 Mazda CX-90 Premium Sport<\/p>\n<\/th>\n

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$46,980<\/p>\n<\/td>\n<\/tr>\n

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2026 Mazda CX-90 Premium Plus<\/p>\n<\/th>\n

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$50,270<\/p>\n<\/td>\n<\/tr>\n

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2026 Mazda CX-90 S Premium Sport<\/p>\n<\/th>\n

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$53,940<\/p>\n<\/td>\n<\/tr>\n

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2026 Mazda CX-90 S Premium Plus<\/p>\n<\/th>\n

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$57,370<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

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\n\t\t\t10 budget-friendly SUVs that rarely need repairs
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Finances-friendly and reliable: these SUVs will not break the financial institution. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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\n Is the CX-90 value it?
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\n A compelling different to conventional luxurious SUVs
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\"Dynamic\n <\/picture>Credit score:\u00a0Mazda<\/a><\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n

If you need a three-row SUV that feels genuinely upscale however nonetheless has some edge to it, the CX-90 Premium Sport makes a robust case. It delivers a near-luxury vibe and loads of options with out pushing previous what many consumers already count on to spend on a brand new SUV.<\/p>\n

Fold the third row down, and it turns right into a critical cargo hauler, prepared for street journeys, Costco runs, or a full slate of weekend sports activities. Add the Premier Tow bundle, and it might pull as much as 5,000 kilos, which solely provides to its on a regular basis usefulness.<\/p>\n

The firmer trip received\u2019t be everybody\u2019s cup of tea, particularly for consumers used to softer luxurious cruisers just like the Grand Highlander<\/a>. However if you happen to\u2019re keen to commerce a little bit of cushiness for sharper dealing with and a punchy inline-six, the CX-90 appears like a sensible option to get luxurious taste with out the luxurious badge.<\/p>\n<\/p><\/div>\n