{"id":116252,"date":"2026-02-26T03:17:23","date_gmt":"2026-02-26T03:17:23","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/26\/live-streamers-killed-the-vertical-video-star\/"},"modified":"2026-02-26T03:18:26","modified_gmt":"2026-02-26T03:18:26","slug":"live-streamers-killed-the-vertical-video-star","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/26\/live-streamers-killed-the-vertical-video-star\/","title":{"rendered":"Live-Streamers Killed the Vertical-Video Star"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><em>This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores the important thing themes shaping the media business. You possibly can join it\u00a0<a href=\"https:\/\/preferences.adweek.com\/on-background-newsletter-signup\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n<p>By now you have got absolutely heard of Clavicular, the live-streaming looksmaxxer whose internet-addled argot\u00a0and obsession with bodily look <a href=\"https:\/\/www.nytimes.com\/2026\/02\/13\/style\/clavicular-looksmaxxing-braden-peters.html\" target=\"_blank\">briefly captured the national spotlight<\/a>.<\/p>\n<p>Or maybe you have got currently caught wind of TBPN, the live-stream expertise podcast whose cohosts have attracted a wave of incredulous press protection, documenting all the pieces from their <a href=\"https:\/\/x.com\/maxwelltani\/status\/2023409122641842267\" target=\"_blank\">eye-popping sponsorship rates<\/a> to their <a href=\"https:\/\/www.adweek.com\/media\/tbpn-superbowl-commercial\/\" target=\"_blank\">surprise Super Bowl spot<\/a>.<\/p>\n<p>If each have escaped your consideration, possibly you noticed <a href=\"https:\/\/www.bbc.com\/news\/world-us-canada-66416366\" target=\"_blank\">Kai Cenat hosting an unlicensed PlayStation 5 giveaway<\/a> in Union Sq., <a href=\"https:\/\/www.youtube.com\/watch?v=64lkXSo2GgY\" target=\"_blank\">IShowSpeed challenging Tyreek Hill<\/a> to a footrace, or <a href=\"https:\/\/www.adweek.com\/media\/chris-paul-att-all-star-weekend-retirement\/\" target=\"_blank\">Clix in a shootaround earlier this month<\/a> with Chris Paul?<\/p>\n<p>If none of those names ring a bell, nicely then congratulations\u2014your each day display time should nonetheless be a single-digit quantity.\u00a0<\/p>\n<p>However for a rising cohort of the terminally on-line, to not point out a broad swath of youthful audiences, live-streamers like those above have grow to be family names.\u00a0<\/p>\n<p>Not like TikTok, whose capability to mint digital superstars got here because of introducing a brand new format, i.e. vertical video, live-streaming is in no way a brand new expertise. The house base of the medium, Twitch, launched in 2011 and was acquired three years later, by Amazon, for $970 million.<\/p>\n<p>Pioneers of the shape, such because the political pundit Hasan Piker and the gaming phenom Ninja, have constructed established followings over greater than a decade of constant streaming. And lots of others, <a href=\"https:\/\/www.adweek.com\/media\/one-year-in-rolling-stones-twitch-channel-is-averaging-2-6-million-views-per-month\/\" target=\"_blank\">including a crop of ambitious, if premature publishers<\/a>, have sought to ascertain themselves within the house\u2014<a href=\"https:\/\/www.adweek.com\/media\/twitch-partnerships-rolling-stone-complex-vice\/\" target=\"_blank\">though largely to mixed results<\/a>.<\/p>\n<div class=\"newsletter-subscription-form-wrapper position-relative\">\n<form class=\"aw-newsletter-subscription-form d-flex flex-column gap-3 mb-0\" action=\"https:\/\/audience.adweek.com\/wp-json\/adw-iterable\/v1\/email-subscriptions\/\" method=\"post\" target=\"_blank\" data-attributes=\"{&quot;showSubscribedNewsletters&quot;:false,&quot;subscribeEndpoint&quot;:&quot;https:\/\/audience.adweek.com\/wp-json\/adw-iterable\/v1\/email-subscriptions\/&quot;,&quot;buttonText&quot;:&quot;Subscribe&quot;}\" style=\"max-width: 800px;\">\n<div class=\"newsletter-subscribe-inner-blocks\">\n<div class=\"wp-block-adw-blocks-newsletter-subscription-form\">\n<div class=\"d-flex flex-column gap-4\">\n<p class=\"font-label h4 text-uppercase text-primary mb-0 lh-1 has-x-large-font-size\">FOR Scoops, Sharp Evaluation, and Insider Context<\/p>\n<div class=\"newsletter-subscription-select d-flex flex-column gap-3 lh-base\" data-attributes=\"{&quot;newsletterId&quot;:7622485,&quot;title&quot;:&quot;On Background&quot;,&quot;description&quot;:&quot;A direct line to ADWEEKu2019S senior media reporter, delivering scoops, sharp analysis, and insider context on how publishing, streaming, and advertising are changing.&quot;,&quot;imageId&quot;:1907907,&quot;className&quot;:&quot;lh-base&quot;}\">\n<div class=\"row d-flex\">\n<div class=\"col-5\">\n<div class=\"newsletter-subscribe-image\">         <img decoding=\"async\" loading=\"lazy\" height=\"100\" width=\"100\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/09\/header-design.png\" alt=\"Newsletter Subscribe Image\"\/>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"lh-base has-cyan-bluish-gray-color has-text-color has-link-color\" style=\"font-size:9px\">By submitting your electronic mail, you comply with our\u00a0<a href=\"https:\/\/www.adweek.com\/terms-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Use<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.adweek.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Policy<\/a>\u00a0. Chances are you&#8217;ll opt-out anytime by clicking \u2018unsubscribe\u2019 from the e-newsletter or out of your account.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>                 <label for=\"newsletter-subscribe-email-input\" class=\"form-label mb-2 lh-1 fs-7 text-uppercase\">E mail<\/label><br \/><input type=\"email\" class=\"form-control py-3\" id=\"newsletter-subscribe-email-input\" placeholder=\"name@example.com\"\/>             <\/p>\n<p>            <button type=\"submit\" class=\"btn btn-primary text-white font-pre-heading btn-lg py-3 px-5 fs-6  text-uppercase letter-spacing-01 rounded-0 rounded-end-top-3 rounded-start-bottom-3 px-4 opacity-100\" disabled=\"disabled\" aria-disabled=\"true\"><br \/><span>Subscribe<\/span><br \/><span class=\"submit-spinner text-white\"\/><\/button><\/p>\n<p>                         <span class=\"visually-hidden\">Loading\u2026<\/span>                     <\/p>\n<\/p><\/form>\n<\/p><\/div>\n<p><!--nextpage--><\/p>\n<p>However in latest months, the medium appears to have damaged containment, morphing from a fringe format right into a bona fide kingmaker. A channel that previously felt just like the provenance solely of avid gamers and its Gen Alpha acolytes has currently crossed into the mainstream.<\/p>\n<p>\u201cThe rate with which streamers are capable of construct web fame (TBPN, Clavicular, and so forth) feels notable proper now,\u201d <a href=\"https:\/\/x.com\/milkkarten\/status\/2022383260257653010?s=20\" target=\"_blank\">said<\/a> social media strategist Rachel Karten, on X earlier this month. \u201cTikTok used to have that edge (Charli D\u2019Amelio, Alix Earle, and so forth.), however the ecosystem of streaming, clipping, and exhibiting up each single day may be very arduous to beat.\u201d<\/p>\n<p>The logic, at the least in principle, is straightforward sufficient to comply with. The medium has taken off as a result of it appeals to each an rising set of needs from audiences and an current set of incentives from algorithms.<\/p>\n<p>For viewers, live-streaming gives a refuge from the rising glut of AI-generated content material on their feeds. In a social media panorama the place the distinction between actual and synthetic has grown practically imperceptible, the unmistakable humanity of real-time video is a refreshing draw, in accordance with Karten.<\/p>\n<p>Equally, a part of the enchantment of TikTok when it initially emerged was that, in comparison with Instagram on the time, vertical video felt far much less polished. If Instagram provided manicured temper boards, the novice high quality of front-facing video on TikTok promised a extra reasonable portrayal of life.<\/p>\n<p>However in comparison with live-streaming, whose real-time nature essentially includes flubs, technical glitches, and durations of lifeless air, TikTok virtually looks like a Hollywood manufacturing. Positive, the video you simply scrolled previous may seem to have captured an genuine shock or real prank, however who is aware of what number of takes it actually took to provide?\u00a0<\/p>\n<p>Dwell-streams additionally provide consistency in a approach that vertical video, managed as it&#8217;s by the all-powerful algorithm, may by no means rival. <\/p>\n<p>The perfect streamers go reside on a routine foundation, on a predictable schedule that encourages repeat viewership and builds loyalty. They typically, impressively, stream for hours at a time, which supplies their channels the texture of tv extra so than of social media. Creators who produce content material explicitly for TikTok, Reels, and Shorts, in the meantime, can solely hope that their arduous work finds its approach onto your feed.\u00a0<\/p>\n<p>Certainly, the whims of the algorithm are the opposite explaining issue behind the rise of the live-stream.\u00a0<\/p>\n<p>The arrival of TikTok basically flipped the logic of content material creation, because it rewards hits with out penalizing misses. The algorithm surfaces one of the best materials whereas suppressing the remainder, which means creators have discovered themselves incentivized to intention for amount reasonably than high quality.<\/p>\n<p>Till not too long ago, that has meant creating a whole bunch or hundreds of discrete movies, every one a standalone product. However the emergence of the video podcast, in addition to the repurposing of the live-stream, has modified that equation.<\/p>\n<p><!--nextpage--><\/p>\n<p>Now, reasonably than produce 100 particular person movies, creators may merely movie a podcast or shoot a live-stream, then minimize that supply materials down into 100 clips. The latter requires far fewer assets however gives the identical odds of virality. It additionally turns the method of manufacturing\u2014the filming itself, the live-stream\u2014right into a product, successfully yielding two deliverables for the value of 1.\u00a0<\/p>\n<p>The result&#8217;s a content material provide chain with monetization at each hyperlink.\u00a0<\/p>\n<p>Think about a podcast creator who hosts a ticketed present, live-streams the occasion, captures the programming as a video and audio podcast, shares pictures of the occasion on social, transcribes the textual content right into a e-newsletter, and posts it on-line. Not solely have they translated one second into 5 totally different mediums\u2014they&#8217;ve additionally monetized every one, every step of the way in which.<\/p>\n<p>For creators, turning podcasts into live-streams provides one other supply of monetization, distribution, and discovery upstream of the particular product they got down to produce, a low carry with a doubtlessly massive profit.<\/p>\n<p>This actuality has begun infiltrating the podcast panorama. In accordance with Tom Webster, a accomplice on the podcast commerce group Sounds Worthwhile, greater publishers are already beginning to take a look at the waters with live-streaming, because it brings engagement to a channel that has traditionally been one-directional.<\/p>\n<p>\u201cPlenty of this stems from how a lot consumption is now going down on the lounge TV,\u201d Webster mentioned. \u201cInvoice Simmons is already doing the reside to live-stream to podcast to social pipeline.\u201d\u00a0<\/p>\n<p>In fact, on some degree this rising pattern merely closes a loop: Simply as streaming-service bundles are recreating cable, live-stream video is just reside tv with worse unit economics.\u00a0<\/p>\n<p>However such a comparability glosses over the important thing perception on the coronary heart of this transformation, which is that when confronted with an abundance of doubtful content material, audiences will gravitate towards what they will belief.<\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Speaking Heds<\/strong><\/h3>\n<p><strong>Permutive Permutations (Unique)<\/strong>: The writer information platform Permutive named Dave Rosner as its first chief advertising officer earlier this month, in accordance with Permutive CEO Joe Root. Rosner was beforehand the chief advertising officer at Audigent, the place he helped pioneer the apply of \u201cprogrammatic curation,\u201d which successfully allows supply-side platforms and their writer companions to make use of their first-party information in non-public promoting offers. Permutive has currently made curation a serious focus of its enterprise, a key think about bringing Rosner aboard is to assist promote these efforts.\u00a0<\/p>\n<p>\u201cI\u2019m a robust believer that curation has opened up a brand new wave of innovation throughout the business,\u201d Rosner mentioned. \u201cI noticed that at Audigent, and we\u2019re seeing a brand new chapter open up at Permutive.\u201d<\/p>\n<p><strong>Starter Story Offered (Unique)<\/strong>: On Monday, the media arm of the enterprise software program agency HubSpot <a href=\"https:\/\/www.adweek.com\/media\/hubspot-media-acquires-starter-story-youtube\/\" target=\"_blank\">acquired the media startup Starter Story<\/a>, including the founder-led writer to its rising steady of YouTube-centric media titles. Monetary particulars weren&#8217;t disclosed, however Starter Story is a worthwhile three-person outfit with a seven-figure income, in accordance with founder Pat Partitions. The tie-up is notable as a result of it&#8217;s one other proof level of the rising function of YouTube as a media incubator. Starter Story, which has 800,000 subscribers on the platform, noticed its enterprise take off when it started treating YouTube as its dwelling base. For HubSpot Media, the platform has additionally grow to be a helpful supply of buyer acquisition: Final 12 months, YouTube-driven lead technology grew 68%, whereas newsletter-driven leads elevated 53%, per its vp of media and content material Jonathan Hunt.<\/p>\n<p><!--nextpage--><\/p>\n<p><strong>Raptive\u2019s Rapture<\/strong>: The writer community Raptive, which represents and helps monetize over 6,500 unbiased web sites, handed a heady milestone earlier this week, having paid out greater than $4 billion to its accomplice websites. Collectively, Raptive reaches 224 million customers per 30 days, making it one of many largest digital media firms on the planet, in addition to a useful voice for the huge long-tail of digital content material creators. Too many conversations about digital media give attention to an exceedingly small variety of publishers, when in truth content material creators like those that make up Raptive are as important to the digital ecosystem as small companies are to the broader financial system.<\/p>\n<p><strong>The Economist\u2019s Dilemma<\/strong>: Buddy of the e-newsletter Maxwell Tani had <a href=\"https:\/\/www.semafor.com\/article\/02\/22\/2026\/storied-faceless-and-stubbornly-profitable-the-economist-braces-for-change\" target=\"_blank\">an insightful piece on Sunday<\/a> concerning the challenges, comparatively talking, going through The Economist. The writer famously doesn&#8217;t byline any of its tales, selecting as a substitute to attribute all of its reporting to the monolithic Economist model. This technique, which has served the writer since its launch in 1843, now places it straight at odds with a number of the influential traits reshaping the digital media panorama\u2014particularly, the atomization of media shops into a set of journalist-creators. I might argue that The Economist, extra so than most publishers, has such a definite model, and even such a selected, overt ideology, that it alone may have the ability to persist on this method. How the writer navigates these subsequent few years, nonetheless, might be an interesting litmus take a look at for the sturdiness of editorial establishments.<\/p>\n<p><strong>Social Media Week Returns: <\/strong>In only a few weeks, ADWEEK will as soon as once more be internet hosting Social Media Week, by far the best occasion in our portfolio and one whose insights can legitimately assist make or break your model. I might be on-site, moderating panels and attempting to not look washed, and would like to see you there. So be a part of ADWEEK, on April 14 \u2013 16 in New York, to faucet into the cutting-edge techniques powering social for the highest manufacturers, media shops, businesses, and creators on the planet. <a href=\"https:\/\/event.adweek.com\/smw_2026\/home?ref=ob0225\" target=\"_blank\">Click here to learn more<\/a>.<\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Pulled Quotes<\/strong><\/h3>\n<p class=\"has-text-align-center\"><strong>\u201cNeutral reporting is out; jestergooning is in.\u201d<\/strong><br \/><em>Substack cofounder Hamish McKenzie, selling his forthcoming e-book<\/em><br \/><a href=\"https:\/\/post.substack.com\/p\/how-to-save-the-media\" target=\"_blank\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201cIf what you do includes something associated to the human capability for motive, reflection, perception, creativity, or thought, you can be meat for the coltan mines.\u201d<\/strong><br \/><em>Harper\u2019s Journal author Sam Kriss, on who succeeds in a world of technological parity<\/em><br \/><a href=\"https:\/\/harpers.org\/archive\/2026\/03\/childs-play-sam-kriss-ai-startup-roy-lee\/\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201c\u2018Dad,\u2019 Alice typically says at dinner, \u2018get off your telephone.\u2019\u201d<\/strong><br \/><em>Bloomberg\u2019s Max Chafkin, on Gen Alpha\u2019s stunning disinterest in screens<\/em><br \/><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-18\/are-smartphones-bad-for-kids-why-gen-alpha-is-pushing-back-on-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201cThe one motive we\u2019re nonetheless speaking to those individuals is we want them and we want them now. The issue for these guys is they&#8217;re that good.\u201d<\/strong><br \/><em>An nameless Protection official, on why the Pentagon can\u2019t stop Anthropic<\/em><br \/><a href=\"https:\/\/www.axios.com\/2026\/02\/24\/anthropic-pentagon-claude-hegseth-dario\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p><!--nextpage--><\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Quote\/Unquote<\/strong><\/h3>\n<p>Magdalene Taylor is the senior editor of Playboy and creator of the Substack e-newsletter Many Such Instances, which explores intercourse and relationships. Underneath Taylor, Playboy not too long ago <a href=\"https:\/\/substack.com\/@playboy\" target=\"_blank\">launched a Substack<\/a>, providing a mix of recent writing alongside a mixture of archival materials, fiction, private essays, and longform content material.\u00a0<\/p>\n<p><em>This interview has been edited.<\/em><\/p>\n<p><strong>Mark Stenberg: Why did Playboy launch a Substack?<\/strong><\/p>\n<p><strong>Magdalene Taylor: <\/strong>We wish to reintroduce Playboy as a literary publication to an viewers of people that learn. I see what we\u2019re doing as very a lot within the custom of what Playboy has traditionally completed. We wished it to be as modern and enjoyable and attractive as is smart, but in addition have lots of respect and a little bit of nostalgia.<\/p>\n<p><strong>Mark: Is that this a part of a broader shift on the writer? The writing has felt very modern.<\/strong><\/p>\n<p><strong>Magdalene<\/strong>: Since I joined in April, we now have centered on what it means for Playboy to exist in an editorial capability. We&#8217;ve launched two print points, one thing on hiatus since 2020, and revitalized the web site. We&#8217;re on TikTok, on Reddit, and now on Substack. Actually although, Playboy has at all times been a spot that publishes actually good writing, alongside attractive photos.<\/p>\n<p><strong>Mark: It looks like we live via a very fraught second for intercourse and romance. What makes Playboy certified to attempt to make sense of it?<\/strong><\/p>\n<p><strong>Magdalene: <\/strong>I\u2019ve been attempting to dissect this second for years, to untangle what has occurred with gender. I really feel aligned with Playboy in that mission. On the one hand there&#8217;s gooning, and on the opposite there are individuals afraid of intercourse scenes in motion pictures. There&#8217;s a polarity between hypersexuality and puritanism. Playboy is a imaginative and prescient of sexuality that may be enjoyable and playful and unashamed with out being extreme.<\/p>\n<p><strong>Mark: I had heard the jokes about how good the writing was however by no means truly learn any of it earlier than. I used to be stunned to see an interview with the Reverend Jesse Jackson that you just resurfaced after his dying.<\/strong><\/p>\n<p><strong>Magdalene: <\/strong>If any person was a big determine from 1955 onward, there\u2019s an excellent probability that they have been interviewed for Playboy, wrote for Playboy, or posed for Playboy. It has an extended custom of publishing each erotic content material and tales that have been the primary of their variety to defend civil liberties and articulate political stances that individuals now see as a given. Playboy has at all times been a specific voice of sexuality\u2019s place in a civilized world.<\/p>\n<p><strong>Mark: Did you attain out to Substack earlier than launching, simply to be sure to have been within the clear?\u00a0<\/strong><\/p>\n<p><strong>Magdalene: <\/strong>We did speak with Substack forward of the launch, principally to see what they thought could be finest practices. We wished to ensure that we wouldn\u2019t be shadow-banned or get in any hassle for having nudity\u2014we don\u2019t have any kind of exception, that\u2019s simply their coverage.<\/p>\n<p><strong>Mark: Do you have got a dream interview or story you wish to see written?\u00a0<\/strong><strong>Magdalene:<\/strong> My dream could be to interview Camille Paglia.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/media\/live-streaming-killed-vertical-video\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores the important thing themes shaping the media business&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":116253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[580,5315],"class_list":["post-116252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-general","tag-streaming-ott"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live-Streamers Killed the Vertical-Video Star - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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