{"id":11587,"date":"2022-02-09T23:28:08","date_gmt":"2022-02-09T23:28:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/how-microsoft-hopes-to-secure-activision-blizzard-takeover-the-register\/"},"modified":"2022-02-09T23:28:08","modified_gmt":"2022-02-09T23:28:08","slug":"how-microsoft-hopes-to-secure-activision-blizzard-takeover-the-register","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/how-microsoft-hopes-to-secure-activision-blizzard-takeover-the-register\/","title":{"rendered":"How Microsoft hopes to secure Activision Blizzard takeover \u2022 The Register"},"content":{"rendered":"

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Microsoft, a monopolist of yore that recently disallowed third-party browsers from handling a protocol associated with its Edge browser, has pledged to uphold a set of Open App Store Principles for the Microsoft Store on Windows and future game marketplaces.<\/p>\n

“We have developed these principles in part to address Microsoft’s growing role and responsibility as we start the process of seeking regulatory approval in capitals around the world for our acquisition of Activision Blizzard,” said Microsoft president Brad Smith, in a blog post<\/a> announcing Redmond’s commitments.<\/p>\n

Smith acknowledges that regulators around the world are looking to make app markets more competitive, and says that Microsoft wants to demonstrate that it’s committed to adapting. In other words, the Windows giant really wants its $69bn deal for Activision Blizzard to be approved (and not do an Nvidia-Arm<\/a>.) But Microsoft also sees an opportunity to level a playing field dominated by Apple and Google.<\/p>\n

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