{"id":11548,"date":"2022-02-09T21:46:09","date_gmt":"2022-02-09T21:46:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/should-email-subject-lines-be-capitalized\/"},"modified":"2022-02-09T21:46:09","modified_gmt":"2022-02-09T21:46:09","slug":"should-email-subject-lines-be-capitalized","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/should-email-subject-lines-be-capitalized\/","title":{"rendered":"Should Email Subject Lines Be Capitalized"},"content":{"rendered":"

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By Liz Willits<\/a> February 9, 2022<\/span><\/h4>\n

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Should you capitalize your subject line? Discover what 100 of the top email marketing professionals said.<\/p>\n

Have you ever wondered if you\u2019re using the right tactics to market your business?<\/p>\n

You\u2019re not alone. That\u2019s why we analyzed 1,000s of emails from 100 of the top markets. The experts we analyzed are the best of the best. Their email strategies engage thousands and drive millions in revenue. Many of them see unheard of results (like 80% open rates and 30% click-through rates).<\/p>\n

One of our questions \u201cShould you capitalize your subject line?<\/p>\n

Let\u2019s take a look at our findings.<\/p>\n

The 3 capitalization formulas for email subject lines<\/h2>\n

To find out how top marketers use capitalization in their email subject lines, we examined the subject lines from our 100 experts to see if they relied on a particular capitalization formula.<\/p>\n

We found 3 common formulas: <\/strong><\/p>\n

1 \u2013 sentence-case capitalization (the first letter of the first word is capitalized) <\/p>\n

2 \u2013 title-case capitalization (the first letter of every word is capitalized except for articles like \u201cthe\u201d and \u201can\u201d)<\/p>\n

3 \u2013 all lowercase capitalization (every letter is lowercase)<\/p>\n

As an example, here is the same subject line with these 3 different formulas applied to it:<\/p>\n