{"id":115227,"date":"2026-02-18T15:16:36","date_gmt":"2026-02-18T15:16:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/18\/are-citations-in-ai-search-affected-by-google-organic-visibility-changes\/"},"modified":"2026-02-18T15:18:23","modified_gmt":"2026-02-18T15:18:23","slug":"are-citations-in-ai-search-affected-by-google-organic-visibility-changes","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/18\/are-citations-in-ai-search-affected-by-google-organic-visibility-changes\/","title":{"rendered":"Are Citations In AI Search Affected By Google Organic Visibility Changes?"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>I\u00a0<a href=\"https:\/\/lilyraynyc.substack.com\/p\/is-google-finally-cracking-down-on\" rel=\"nofollow noopener\" target=\"_blank\">recently wrote<\/a> about an unconfirmed Google algorithm replace that rolled out in mid-January 2026, which negatively impacted the natural search visibility of dozens of main manufacturers. For a lot of the impacted websites I analyzed, the influence was disproportionately focused to the corporate\u2019s weblog, or one other folder containing informational articles and assets.<\/p>\n<p>That very same natural trajectory has continued into mid-February for all the subfolders I analyzed, utilizing the\u00a0<a href=\"https:\/\/www.sistrix.com\/visibility-index\/\" rel=\"noopener\" target=\"_blank\">Sistrix U.S. Visibility Index<\/a>:<\/p>\n<figure id=\"attachment_567748\" class=\"wp-caption aligncenter\" style=\"width: 1617px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551.png\" alt=\"\" width=\"1617\" height=\"541\" class=\"size-full wp-image-567748\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-384x128.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-425x142.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-480x161.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-680x228.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-768x257.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-850x284.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-1024x343.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-1280x541.png 1280w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-1300x541.png 1300w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-1536x514.png 1536w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551-1600x535.png 1600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-551.png 1617w\" data-sizes=\"auto, (max-width: 1617px) 100vw, 1617px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>Zooming out, that is what the drops appear like if you have a look at the visibility tendencies throughout the entire domains, not simply the blogs:<\/p>\n<figure id=\"attachment_567747\" class=\"wp-caption aligncenter\" style=\"width: 1614px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623.png\" alt=\"\" width=\"1614\" height=\"539\" class=\"size-full wp-image-567747\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-384x128.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-425x142.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-480x160.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-680x227.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-768x256.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-850x284.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-1024x342.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-1280x539.png 1280w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-1300x539.png 1300w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-1536x513.png 1536w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623-1600x534.png 1600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/visibility-index-2-623.png 1614w\" data-sizes=\"auto, (max-width: 1614px) 100vw, 1614px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>Right here is one other instance of the visibility influence on the corporate weblog for the largest firm within the record (by way of each ARR and natural visibility):<\/p>\n<figure id=\"attachment_567740\" class=\"wp-caption aligncenter\" style=\"width: 1615px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729.png\" alt=\"\" width=\"1615\" height=\"540\" class=\"size-full wp-image-567740\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-384x128.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-425x142.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-480x160.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-680x227.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-768x257.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-850x284.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-1024x342.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-1280x540.png 1280w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-1300x540.png 1300w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-1536x514.png 1536w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729-1600x535.png 1600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/aar-729.png 1615w\" data-sizes=\"auto, (max-width: 1615px) 100vw, 1615px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>And that is what the influence seems like if you have a look at the corporate\u2019s full area\u2019s visibility in natural search:<\/p>\n<p><iframe class=\"sej-iframe-auto-height\" id=\"in-content-iframe\" scrolling=\"no\" data-lazy=\"true\" data-src=\"https:\/\/www.searchenginejournal.com\/wp-json\/sscats\/v2\/tk\/Middle_Post_Text\"><\/iframe><\/p>\n<figure id=\"attachment_567742\" class=\"wp-caption aligncenter\" style=\"width: 1615px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173.png\" alt=\"\" width=\"1615\" height=\"544\" class=\"size-full wp-image-567742\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-384x129.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-425x143.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-480x162.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-680x229.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-768x259.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-850x286.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-1024x345.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-1280x544.png 1280w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-1300x544.png 1300w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-1536x517.png 1536w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173-1600x539.png 1600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/full-domain-173.png 1615w\" data-sizes=\"auto, (max-width: 1615px) 100vw, 1615px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>For sure, these current natural visibility drops have been excessive, relative to the websites\u2019 total web optimization trajectories over the previous few years. Drilling down into 11 of the websites that noticed excessive declines over the past month, I needed to see if this new knowledge might assist reply one other query:<\/p>\n<p><em><strong>Do drops in Google natural search visibility coincide with comparable drops in AI search citations?<\/strong><\/em><\/p>\n<p>My working speculation is that these drops are now not simply remoted to conventional search. As an alternative, I think we&#8217;ll discover that, for many LLMs,\u00a0AI search quotation tendencies mirror what occurs in Google\u2019s natural search outcomes,\u00a0for 2 causes:<\/p>\n<p><strong>1. The Direct Pipeline: Google\u2019s AI Ecosystem<\/strong><\/p>\n<p>For Google\u2019s personal AI merchandise \u2013 AI Mode and Gemini \u2013 the correlation needs to be strongest. Presumably, Google is utilizing its personal index and top-ranking search outcomes to formulate AI search responses; due to this fact, dropping in natural rankings ought to logically trigger these pages to be cited and referenced much less steadily in generative solutions.<\/p>\n<p><strong>2. The Downstream Results: Third-Occasion LLMs (ChatGPT &amp; Perplexity)<\/strong><\/p>\n<p>The hyperlink between Google natural rankings and third-party LLMs like ChatGPT and Perplexity is extra nuanced, as we don\u2019t know precisely which engines like google these LLMs are surfacing for internet search.<\/p>\n<p>Whereas there&#8217;s\u00a0<a href=\"https:\/\/www.google.com\/search?num=10&amp;sca_esv=6da2c71a879288c4&amp;sxsrf=ANbL-n6cJpToMECcznvkvPDMqtsGdOC8Aw:1771360318400&amp;q=does+chatgpt+use+google+for+web+search&amp;wgt=2&amp;sa=X&amp;ved=2ahUKEwjRkrC0r-GSAxWfFFkFHfmYNjoQgrsQegYIAQgAEAE&amp;biw=1745&amp;bih=859&amp;dpr=1.1\" rel=\"noopener\" target=\"_blank\">a growing body of evidence<\/a>\u00a0(and\u00a0<a href=\"https:\/\/www.theinformation.com\/newsletters\/ai-agenda\/meet-google-scraping-startup-used-chatgpt-cursor-perplexity\" rel=\"noopener\" target=\"_blank\">industry reporting<\/a>) suggesting that ChatGPT probably scrapes Google throughout stay internet searches, we nonetheless technically lack official affirmation from the supply. Perplexity, alternatively,\u00a0<a href=\"https:\/\/www.reddit.com\/r\/seogrowth\/comments\/1qragm2\/chatgpt_grok_use_google_claude_and_perplexity_use\/\" rel=\"noopener\" target=\"_blank\">is currently believed to utilize the Brave Search API<\/a>\u00a0as a core a part of its retrieval course of, alongside its personal specialised \u201cPerplexityBot\u201d crawler.<\/p>\n<p>To check this out, I needed to drill down into the subfolders that noticed substantial visibility drops on Google in current weeks, to see whether or not the development line for AI search citations adopted go well with.<\/p>\n<p>To begin, I honed in on an inventory of 11 websites whose subfolders noticed substantial natural visitors drops between January 20, 2026 and February 16, 2026.<\/p>\n<p>I used the\u00a0<a href=\"https:\/\/docs.ahrefs.com\/docs\/mcp\/reference\/introduction\" rel=\"noopener\" target=\"_blank\">Ahrefs MCP server<\/a>\u00a0with\u00a0<a href=\"https:\/\/support.claude.com\/en\/articles\/13345190-getting-started-with-cowork\" rel=\"noopener\" target=\"_blank\">Claude Cowork<\/a>\u00a0to tug in estimated international month-to-month natural visitors numbers for every path (subfolder) within the record. As a result of a lot of the visitors declines began round January 21, 2026, I pulled the projected month-to-month natural numbers for January 20, 2026 and the latest date, February 16, 2026.<\/p>\n<p>I additionally redacted the location names, leaving the title of the subfolder and a quick, anonymized abstract concerning the firm sort and the subfolder\u2019s goal:<\/p>\n<figure id=\"attachment_567746\" class=\"wp-caption aligncenter\" style=\"width: 1011px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-528.png\" alt=\"\" width=\"1011\" height=\"464\" class=\"size-full wp-image-567746\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-528-384x176.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-528-425x195.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-528-480x220.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-528-680x312.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-528-768x352.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-528-850x390.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-528.png 1011w\" data-sizes=\"auto, (max-width: 1011px) 100vw, 1011px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>These subfolders skilled wherever from a -5.7% to -53.1% drop in estimated month-to-month natural search visitors since January twentieth, 2026.<\/p>\n<p>Utilizing Ahrefs Model Radar, you&#8217;ll be able to drill all the way down to see the variety of AI search citations {that a} given subfolder has obtained throughout varied LLMs over time. For instance, right here is the ChatGPT quotation development line for the primary subfolder listed within the above desk (U.S. knowledge):<\/p>\n<figure id=\"attachment_567741\" class=\"wp-caption aligncenter\" style=\"width: 1140px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893.png\" alt=\"\" width=\"1140\" height=\"481\" class=\"size-full wp-image-567741\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893-384x162.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893-425x179.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893-480x203.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893-680x287.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893-768x324.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893-850x359.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893-1024x432.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/ai-responses-893.png 1140w\" data-sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>That is the corresponding chart displaying the natural visitors development for this identical subfolder, which started dropping round January 21, 2026:<\/p>\n<figure id=\"attachment_567745\" class=\"wp-caption aligncenter\" style=\"width: 941px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-traffic-97.png\" alt=\"\" width=\"941\" height=\"319\" class=\"size-full wp-image-567745\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-traffic-97-384x130.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-traffic-97-425x144.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-traffic-97-480x163.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-traffic-97-680x231.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-traffic-97-768x260.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-traffic-97-850x288.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-traffic-97.png 941w\" data-sizes=\"auto, (max-width: 941px) 100vw, 941px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>I used the Ahrefs MCP server with Claude Cowork to tug international visitors and quotation knowledge, and to investigate this identical sample for 11 of the subfolders that noticed huge drops.<\/p>\n<p><em>Be aware on methodology: Whereas 11 subfolders are a small pattern measurement, I used to be particularly searching for a \u201cclear\u201d knowledge set \u2013 subfolders experiencing the same algorithmic demotion on Google throughout the unconfirmed January 2026 replace. By narrowing the scope, I might higher isolate whether or not a lack of conventional search visibility interprets straight right into a quotation drop in AI search.<\/em><\/p>\n<p>Under are the high-level summaries of how natural visitors and quotation counts modified throughout Google and varied LLMs, together with AI Mode, ChatGPT, Perplexity, and Gemini:<\/p>\n<figure id=\"attachment_567739\" class=\"wp-caption aligncenter\" style=\"width: 704px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-organic-135.jpg\" alt=\"\" width=\"704\" height=\"127\" class=\"size-full wp-image-567739\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-organic-135-384x69.jpg 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-organic-135-425x77.jpg 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-organic-135-480x87.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-organic-135-680x123.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-organic-135.jpg 704w\" data-sizes=\"auto, (max-width: 704px) 100vw, 704px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<figure id=\"attachment_567738\" class=\"wp-caption aligncenter\" style=\"width: 704px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-ai-134.jpg\" alt=\"\" width=\"704\" height=\"114\" class=\"size-full wp-image-567738\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-ai-134-384x62.jpg 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-ai-134-425x69.jpg 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-ai-134-480x78.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-ai-134-680x110.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/summary-ai-134.jpg 704w\" data-sizes=\"auto, (max-width: 704px) 100vw, 704px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>Findings:<\/p>\n<ul>\n<li>The info exhibits a broad decline in each web optimization visitors &amp; AI search citations: Each subfolder within the research (11 of 11) skilled a\u00a0drop in each Google natural visitors and whole AI search citations, with a major common quotation decline of\u00a0-22.5%.<\/li>\n<li>Google\u2019s\u00a0AI Mode\u00a0(-23.8%) and\u00a0ChatGPT\u00a0(-27.8%) confirmed essentially the most extreme declines, intently mirroring the\u00a0-26.7%\u00a0common drop in natural visitors.<\/li>\n<li>Whereas\u00a0Gemini\u00a0additionally noticed broad declines (10 of 11 websites),\u00a0Perplexity proved to be essentially the most resilient, with solely 4 of the 11 websites seeing a drop and a a lot milder common change of\u00a0-2.9%.\n<ul>\n<li>This knowledge helps the idea that Perplexity is primarily utilizing non-Google search surfaces to generate its responses.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Trying on the modifications in estimated natural visitors for every subfolder in comparison with whole AI search citations between January 20 and February 16, 2026, the correlation is evident: Important losses in natural search visibility are virtually universally mirrored by a corresponding decline in AI search citations.<\/p>\n<figure id=\"attachment_567743\" class=\"wp-caption aligncenter\" style=\"width: 1234px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512.png\" alt=\"\" width=\"1234\" height=\"406\" class=\"size-full wp-image-567743\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512-384x126.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512-425x140.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512-480x158.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512-680x224.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512-768x253.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512-850x280.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512-1024x337.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/org-traffic-vs-total-512.png 1234w\" data-sizes=\"auto, (max-width: 1234px) 100vw, 1234px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>Drilling down into particular LLMs, together with <a href=\"https:\/\/www.searchenginejournal.com\/googles-ai-mode-what-we-know-what-experts-think\/555482\/\">Google\u2019s AI Mode<\/a>, ChatGPT, Perplexity, and Gemini, exhibits how the decline was almost common for many platforms, whereas\u00a0Perplexity steadily displayed a major divergence, displaying constructive quotation progress for almost all of the subfolders regardless of their natural visitors losses.<\/p>\n<figure id=\"attachment_567737\" class=\"wp-caption aligncenter\" style=\"width: 1232px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473.jpg\" alt=\"\" width=\"1232\" height=\"397\" class=\"size-full wp-image-567737\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473-384x124.jpg 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473-425x137.jpg 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473-480x155.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473-680x219.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473-768x247.jpg 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473-850x274.jpg 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473-1024x330.jpg 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/llm-citation-473.jpg 1232w\" data-sizes=\"auto, (max-width: 1232px) 100vw, 1232px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>ChatGPT (inexperienced) constantly exhibits the deepest declines throughout virtually each subfolder \u2013 typically exceeding AI Mode and Gemini. That is intriguing as a result of ChatGPT isn\u2019t a Google product, but it seems extra delicate to those natural rating shifts than Google\u2019s personal Gemini.<\/p>\n<p>This seems to be one other clue that ChatGPT is reliant on Google\u2019s search index throughout retrieval.<\/p>\n<p>AI Mode and Gemini have a tendency to maneuver in the identical route however not the identical magnitude. Regardless of each being Google merchandise, AI Mode declines are usually steeper than Gemini\u2019s. This might recommend they weight or supply from Google\u2019s natural index in a different way \u2013 maybe AI Mode is extra tightly coupled to stay SERP rankings whereas Gemini attracts from a broader or cached data base.<\/p>\n<p>The few websites the place Perplexity did decline (e.g., Web site J, Web site Ok) are additionally those displaying comparatively smaller natural drops. So even within the circumstances the place Perplexity tracked downward, it doesn\u2019t look like correlated with the severity of the Google natural loss \u2013 additional proof that Perplexity is probably going pulling from a distinct retrieval pipeline.<\/p>\n<p>The under desk exhibits all of the natural search vs. AI search quotation knowledge in a single place:<\/p>\n<figure id=\"attachment_567744\" class=\"wp-caption aligncenter\" style=\"width: 1569px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529.png\" alt=\"\" width=\"1569\" height=\"834\" class=\"size-full wp-image-567744\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-384x204.png 384w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-425x226.png 425w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-480x255.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-680x361.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-768x408.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-850x452.png 850w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-1024x544.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-1280x720.png 1280w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-1300x680.png 1300w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529-1536x816.png 1536w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/02\/organic-search-vs-ai-citation-529.png 1569w\" data-sizes=\"auto, (max-width: 1569px) 100vw, 1569px\" loading=\"lazy\"\/><figcaption class=\"wp-caption-text\">Picture Credit score: Lily Ray<\/figcaption><\/figure>\n<p>The desk reveals a transparent sample: each subfolder that misplaced natural visibility on Google additionally noticed a decline in whole AI search citations, with a median drop of -22.5% throughout all LLMs.<\/p>\n<p>ChatGPT was essentially the most severely impacted platform, with quotation declines reaching as excessive as -42.3% (Web site E) and exceeding -34% for 5 of the eleven subfolders \u2013 typically surpassing even the natural visitors loss itself.<\/p>\n<p>Google\u2019s AI Mode adopted the same trajectory, whereas Gemini confirmed extra average declines throughout the board.<\/p>\n<p>Probably the most notable outlier is Perplexity, which really confirmed quotation progress for 7 of the 11 subfolders, reinforcing the idea that it retrieves from a non-Google search index.<\/p>\n<p>Maybe essentially the most attention-grabbing discovering is that ChatGPT \u2013 a non-Google product \u2013 seems extra tightly coupled to Google\u2019s natural rankings than Google\u2019s personal Gemini, suggesting that ChatGPT\u2019s internet retrieval pipeline is closely depending on Google\u2019s search outcomes.<\/p>\n<p>One suggestion I\u2019ve been making since AI search entered the web optimization dialog is that\u00a0you shouldn\u2019t spend money on AEO\/GEO techniques that could possibly be detrimental to web optimization efficiency.\u00a0For instance, utilizing hidden immediate injections, cloaking, or\u00a0<a href=\"https:\/\/lilyraynyc.substack.com\/p\/is-google-finally-cracking-down-on\" rel=\"nofollow noopener\" target=\"_blank\">self-promotional listicles<\/a>\u00a0(techniques that some have advocated for to spice up AI search visibility) is likely to be quickly useful for AI search, however might trigger huge complications with Google and Bing\u2019s natural search rating algorithms down the road.<\/p>\n<p>Now, we&#8217;ve got much more proof that AI search is basically linked to web optimization efficiency: Should you drop in natural search, you&#8217;ll be able to probably anticipate a corresponding drop in citations not solely from Google\u2019s personal AI search merchandise, however from different LLMs like ChatGPT, which seem to even be closely reliant on Google\u2019s search outcomes.<\/p>\n<p>The one notable exception is Perplexity, which confirmed quotation progress for almost all of subfolders hit by the current algorithm replace. That stated, it\u2019s essential to weigh this in opposition to the dimensions of visitors and LLM utilization at stake. In line with\u00a0<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/most-used-ai\/\" rel=\"noopener\" target=\"_blank\">a recent article by Similarweb<\/a>, ChatGPT obtained 5.8 billion internet visits in August 2025, in comparison with 148.2 million for Perplexity.<\/p>\n<p>So as to add to this, if you consider Google\u2019s natural search visitors \u2013 which nonetheless dwarfs all of the AI search platforms mixed \u2013 the overwhelming majority of your search-driven visibility throughout each engines like google and AI chatbots continues to be flowing by a pipeline the place Google\u2019s rankings dictate the end result.<\/p>\n<p>For the previous yr, the web optimization business has been asking how intently <a href=\"https:\/\/www.searchenginejournal.com\/a-little-clarity-on-seo-geo-and-aeo\/565522\/\">traditional SEO and AEO\/GEO<\/a> are actually tied collectively. I feel this knowledge helps reply that query:\u00a0Not solely is a robust web optimization basis crucial for AI search visibility, however techniques that damage your natural rankings can have a cascading destructive influence in your AI search citations as properly.\u00a0In different phrases, the quickest option to lose visibility in AI search is likely to be to lose it in Google first.<\/p>\n<p><strong>Extra Assets:<\/strong><\/p>\n<hr\/>\n<p>This submit was initially revealed on <a href=\"https:\/\/lilyraynyc.substack.com\/p\/are-citations-in-ai-search-affected\" rel=\"nofollow noopener\" target=\"_blank\">Lily Ray NYC Substack<\/a>.<\/p>\n<hr\/>\n<p><em>Featured Picture: PeopleImages\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/are-citations-in-ai-search-affected-by-google-organic-visibility-changes\/567736\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u00a0recently wrote about an unconfirmed Google algorithm replace that rolled out in mid-January 2026, which negatively impacted the natural search visibility of dozens of main&#8230;<\/p>\n","protected":false},"author":1,"featured_media":115228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-115227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Citations In AI Search Affected By Google Organic Visibility Changes? - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2026\/02\/18\/are-citations-in-ai-search-affected-by-google-organic-visibility-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Citations In AI Search Affected By Google Organic Visibility Changes? - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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