{"id":11483,"date":"2022-02-09T18:46:06","date_gmt":"2022-02-09T18:46:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/google-tests-bulleted-lists-in-ads\/"},"modified":"2022-02-09T18:46:06","modified_gmt":"2022-02-09T18:46:06","slug":"google-tests-bulleted-lists-in-ads","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/google-tests-bulleted-lists-in-ads\/","title":{"rendered":"Google tests bulleted lists in ads"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Google is testing ad descriptions with bullets, Ginny Marvin, the company\u2019s ads product liaison, confirmed via Twitter on Wednesday.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"645\" height=\"600\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"A screenshot of ads in Google that have bulleted lists\" class=\"wp-image-380155\" data-lazy-data-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test-645x600.jpeg 645w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test-364x338.jpeg 364w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test-122x113.jpeg 122w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test.jpeg 653w\" data-lazy-data-sizes=\"(max-width: 645px) 100vw, 645px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test-645x600.jpeg\"\/><noscript><img decoding=\"async\" loading=\"lazy\" width=\"645\" height=\"600\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test-645x600.jpeg\" alt=\"A screenshot of ads in Google that have bulleted lists\" class=\"wp-image-380155\" data-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test-645x600.jpeg 645w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test-364x338.jpeg 364w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test-122x113.jpeg 122w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/google_ads_bullet_test.jpeg 653w\" data-sizes=\"auto, (max-width: 645px) 100vw, 645px\"\/><\/noscript><figcaption>Image: Mark Williams-Cook.<\/figcaption><\/figure>\n<\/div>\n<p>In the screenshot of the test (above), we can see up to three bullet points within one ad. The bullet points in the example above show a mixture of descriptions and CTAs. Tip of the hat to <a href=\"https:\/\/twitter.com\/thetafferboy\/status\/1491053162064920586\/photo\/1\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Williams-Cook<\/a> for bringing this to our attention.<\/p>\n<p><strong>Why we care.<\/strong> Within ads, a bulleted list may be used to showcase unique selling points, product features or additional CTAs. The more relevant information you\u2019re able to pack into an ad, the more likely it is that the ad will drive engagement \u2014 bullet lists can help keep that information scannable for potential customers.<\/p>\n<p><strong>Google\u2019s confirmation. <\/strong>\u201cYes, this is an experiment to show ad descriptions with bullets,\u201d Marvin <a href=\"https:\/\/twitter.com\/adsliaison\/status\/1491413840604852224\" target=\"_blank\" rel=\"noreferrer noopener\">said<\/a>, adding, \u201cWe\u2019re always experimenting and don\u2019t have anything more to share on this at the moment.\u201d<\/p>\n<p><strong>Other recent Google Ads tests.<\/strong> Google Ads is always testing out new features and ad formats. Over the last few weeks, the platform has also been seen testing <a href=\"https:\/\/searchengineland.com\/google-ads-test-favicons-url-379121\">favicons in text ads<\/a> and, underneath the hood, <a href=\"https:\/\/searchengineland.com\/enhanced-conversions-google-tests-global-site-tags-with-automatic-collection-379976\">global site tags with automatic collection<\/a>. As is the case with bulleted descriptions, Google did not say whether these features will eventually receive a wider rollout.<\/p>\n<hr\/>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-12 sel-new-articles mb1\">\n<h3>New on Search Engine Land<\/h3>\n<section class=\"global-content-stream\"\/><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t<!-- GPT AdSlot 7 for Ad unit 'SEL_End-of-Story' ### Size: [[800,440],[800,260]] --><\/p>\n<p><!-- End AdSlot 7 --><\/p>\n<div class=\"about-author row\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><noscript><img decoding=\"async\" class=\"img-responsive\" width=\"140px\" height=\"140px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><\/noscript>\t\t\t<\/div>\n<div class=\"about\">\n<p>\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 20px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\tGeorge Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/google-tests-bulleted-lists-in-ads-380152\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing ad descriptions with bullets, Ginny Marvin, the company\u2019s ads product liaison, confirmed via Twitter on Wednesday. Image: Mark Williams-Cook. In the screenshot&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google tests bulleted lists in ads - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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