{"id":11473,"date":"2022-02-09T18:22:06","date_gmt":"2022-02-09T18:22:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/murray-dare-saw-25-increase-in-productivity-cut-costs-by-18-with-process-street-process-street\/"},"modified":"2022-02-09T18:22:06","modified_gmt":"2022-02-09T18:22:06","slug":"murray-dare-saw-25-increase-in-productivity-cut-costs-by-18-with-process-street-process-street","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/murray-dare-saw-25-increase-in-productivity-cut-costs-by-18-with-process-street-process-street\/","title":{"rendered":"Murray Dare Saw 25% Increase in Productivity (& Cut Costs by 18%) with Process Street | Process Street"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

\"case<\/p>\n

The team at Murray Dare use Process Street<\/a> to streamline their content marketing operations.<\/p>\n

Armed with process documentation solutions and process automation, Process Street has empowered Murray Dare to cut costs, increase productivity, improve content quality, improve scalability, and more!<\/p>\n

In this case study we\u2019ll look at:<\/p>\n

Let\u2019s jump right in!
<\/p>\n

The challenge<\/h2>\n
\n

\u201cAs we took on more work, we quickly realised that we were becoming overloaded with smaller tasks which were tedious, yet time-consuming. We needed a way to streamline and outsource these tasks, whilst maintaining quality.\u201d<\/em><\/p>\n<\/blockquote>\n

They analyzed all their tasks to see what could be automated, and realized that around 25% of their copywriters\u2019 time was spent uploading work. This amounted to around 420 hours per year per copywriter which was focused on admin-related tasks \u2013 pretty stark when expressed like that!<\/p>\n

\"murray<\/p>\n

This one area was dragging down their overall content productivity and often meant content was ready, but sat waiting to be uploaded.<\/p>\n

On top of that, before they began using Process Street, Murray Dare used an eclectic mix of tools to keep track of their tasks. Between Trello, Google Drive and spreadsheets, information was spread far and wide.<\/p>\n

Murray wanted to streamline, and where possible, outsource. After doing some market research, he realized that with its flexibility and range of features, Process Street provided the perfect solution.<\/p>\n

It wasn\u2019t just a desire for internal smart processes that prompted this, either. Murray\u2019s own research had found that over 50% of B2B businesses cited their processes, or lack of them, as a key barrier to growth<\/a>, and for new businesses that figure rose to 60%.<\/p>\n

\"murray<\/p>\n

\n

\u201cThis means that for small businesses, a lack of processes are clogging everything up, leading to reduced performance and stalling their growth plans. In short, most small businesses have marketing processes slowing them down. If we can crack it, so can they.\u201d<\/em><\/p>\n<\/blockquote>\n

The solution<\/h2>\n

Many of Murray\u2019s clients needed blogs and landing pages written, edited, and uploaded on a regular basis. While the first two points were fair game, the third was a drain on copywriters\u2019 time and energy.<\/p>\n

So, Murray set out to build a process that could incorporate an outsourced uploading team, allowing his copywriters to automate their work as much as possible. They\u2019d still have to write and edit their work, but after that, they could drop it into a process and stop worrying about it.<\/p>\n

The uploading team worked different hours to Murray\u2019s main team, so keeping things simple was important. After all, they\u2019d be uploading in bulk where possible; ensuring that this process could run smoothly while the main team was out of contact was vital. <\/p>\n

On this point, Murray especially liked the ability to leave notes on an individual workflow<\/a>, which allowed for clarifications between team members to be left attached to the work to be completed. This ensured there were no delays when the workflow was particularly tricky or required something different.<\/p>\n

Using conditional logic to build highly targeted workflows<\/h3>\n

And because Murray Dare works with a variety of clients, they would sometimes outsource the writing of blogs, guides and landing pages to external firms. This added an extra layer of complexity: the external firms needed to be able to access the workflow without seeing anything confidential.<\/p>\n

Fortunately, Process Street\u2019s conditional logic<\/a> saved the day. As Murray said:<\/p>\n

\n

\u201cI was able to use the conditional logic to build a highly targeted workflow. With a simple email entry form at the top of the workflow, the workflow would then display the client information appropriate to the person who had accessed it. This flexible system was a life-saver.\u201d<\/em><\/p>\n<\/blockquote>\n

\"murray<\/p>\n

Because there were a lot of moving parts and handovers between different teams, the stop tasks<\/a> and Approvals<\/a> were especially useful in ensuring that a member of Murray\u2019s team had an eye on things at every step of the way. Each time, they were notified via email, reducing the need for unnecessary communication.<\/p>\n

The results<\/h2>\n

While Murray Dare found that outsourcing and automating the content upload process was the most immediate benefit, the experiment proved so successful that the company began using it widely. <\/p>\n

The key benefits were:<\/p>\n