{"id":114556,"date":"2026-02-13T12:12:16","date_gmt":"2026-02-13T12:12:16","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/13\/i-love-you-dear-readers-happy-valentines-day\/"},"modified":"2026-02-13T12:13:36","modified_gmt":"2026-02-13T12:13:36","slug":"i-love-you-dear-readers-happy-valentines-day","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/13\/i-love-you-dear-readers-happy-valentines-day\/","title":{"rendered":"I love you, dear readers! Happy Valentine\u2019s Day :)"},"content":{"rendered":"

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A large fluffy pink coronary heart \"\u2764\ufe0f\"pillow hung from the aircon vent (and blocked all cooling) in yesterday\u2019s Uber. From lurking within the shadows as \u201cRose Day\u201d and \u201cFriendship Day\u201d this 12 months Valentine\u2019s Day has clearly change into mainstream in city India.<\/div>\n

It’s a advertising win!<\/strong><\/h2>\n

Again when it was nonetheless \u201cfriendship day\u201d I had my first expertise with entrepreneurship. My good friend and I offered a service to ship a rose and a pink handcrafted card to your folks throughout the faculty campus. We had been the second entrant into what was then a monopoly managed by the Rotaract membership. There was naturally a lot opposition from them, however we lucked out \u2013 there was a bandh\/strike on Valentine\u2019s Day however the flowersellers\u00a0took pity on us two younger entrepreneurs and sneaked the one roses they needed to us!<\/p>\n

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From there to now the place the native fast supply app has two choices on its house display screen \u201csingle mode\u201d and \u201crelationships\u201d. Valentine\u2019s Day has come a great distance!<\/p>\n

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It’s nonetheless not acceptable amongst conservatives, however it’s gaining floor as a day to have a good time relationships. As disposable incomes rise there might be extra methods to specific this.<\/p>\n

Shortage Advertising<\/strong><\/h2>\n

The final scoop of ice-cream tastes the most effective. Or the final piece of cake. Typically concern of lacking out ensures we rapidly make up our minds fairly than saying \u201cI\u2019ll get again to you\u201d. In a contemporary consumption financial system, most stuff is seemingly out there in limitless portions, so the shortage tends to be synthetic.<\/p>\n

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For instance, my daughter seems ahead to the \u201cpumpkin spice latte season\u201d at Starbucks. No purpose they’ll\u2019t promote it around the 12 months, besides to maintain their clients excited.<\/p>\n

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If, like Apple, you\u2019re tied to an rigid provide chain and lengthy R&D cycles, you possibly can\u2019t launch a particular laptop computer for each event, so that you depend on \u201cValentine\u2019s Day offers<\/a>\u201d to excite clients.<\/div>\n

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A intelligent provider of strawberries is promoting them in a heart-shaped plastic field for the \u201cpageant\u201d. My daughter purchased eight of them as she plans to \u201cbedazzle\u201d the containers as presents for pals and family workers. It\u2019s cheaper than shopping for an precise heart-shaped field, go-figure!<\/p>\n

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So. Entrepreneurs love events as a result of it provides us a logical shortage to work with \ud83d\ude42<\/p>\n

The Hyperlocal Competition<\/strong><\/h2>\n

Simply as Blinkit provides us an choice to cease the annoying pink-washing, I ponder if the app will give me the choice to say I don\u2019t need to see provides for different festivals I’m not fascinated about? Or to opt-in for particular ones that I like? That opens up an entire new means of promoting to people!<\/p>\n

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I\u2019ve been out of Tamil Nadu for 30 years. I didn\u2019t even know that Tamil Rap was a factor till I attended\u00a0the Hanumankind\u00a0live performance in Bangalore and heard the opener, Killa Okay (Kevin Lourde). However simply as Spotify and YouTube have opened up the marketplace for a number of languages, on-line apps can open up the marketplace for hyperlocal, area of interest regional merchandise on the click on of a button!<\/p>\n

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In the event you\u2019d prefer to know the opposite pillars of a persuasive marketing campaign as per Google\u2019s analysis, confer with my\u00a0previous post on this<\/a>.<\/div>\n

The place are the occasions?\u00a0<\/strong><\/h2>\n

Now that AI is controlling my entry to information I don\u2019t appear to be getting info on any good advertising conferences. So, I come to you, pricey people, humbly \u2013 let me know in the event you come throughout some good ones in India! I’m keen to journey to Europe whether it is actually good and I’ve firm, however for starters I\u2019d prefer to go to a pleasant one in Bangalore \ud83d\ude42<\/p>\n

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And with that, I need to rush now to discover a appropriate pink t-shirt to put on tomorrow!<\/p>\n

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Have enjoyable!<\/p>\n<\/p><\/div>\n