{"id":11443,"date":"2022-02-09T16:58:05","date_gmt":"2022-02-09T16:58:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/why-you-need-dmarc-for-email-security\/"},"modified":"2022-02-09T16:58:05","modified_gmt":"2022-02-09T16:58:05","slug":"why-you-need-dmarc-for-email-security","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/why-you-need-dmarc-for-email-security\/","title":{"rendered":"Why You Need DMARC For Email Security"},"content":{"rendered":"

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Email is an indispensable tool marketers use to communicate with customers and prospects. <\/p>\n

Its extensive reach, low cost, and ease of customization constitute a surefire way to generate strong, dependable ROI. <\/p>\n

But it doesn’t come without risks to brands: It attracts hackers who impersonate brands and domains and use them for malware installation, phishing, scams, and spoofing. In March 2021, hackers targeted and attacked 465 brands<\/a>\u2014a nearly 28% increase from the preceding year.<\/p>\n

Brands must protect themselves and their customers by incorporating the latest innovations in email authentication into their marketing tech stack.<\/p>\n

But protecting your brand doesn’t merely stop nefarious “bad stuff”\u2014it also provides additional ROI for your digital marketing.<\/p>\n

Email marketing security protects brands, campaigns, and customers<\/h2>\n

Email marketers are constantly bombarded with suggestions for improving deliverability and open rates, maintaining consumer privacy under laws such as GDPR and CCPA<\/a>, and dealing with mailbox policy changes such as Apple’s Mail Privacy Protection updates<\/a>.<\/p>\n

Wouldn’t it be nice to have one tool that was certain to make a difference and work consistently? <\/p>\n

Enter Domain-Based Message Authentication, Reporting, and Conformance, or DMARC. This protocol\u2014the gold standard for strong email authentication\u2014ensures that only email actually authorized by your brand reaches your users. It provides a layer of protection to prevent hackers and other unauthorized users from targeting employees and customers with malicious emails that contain phishing links or other suspicious attachments.<\/p>\n

And, best of all, by stopping malicious traffic sent in your name, it improves your reputation and deliverability.<\/p>\n

Not authenticating emails? Proceed at your own risk<\/h2>\n

In 2020, attackers impersonating trusted users within organizations cost companies $1.8 billion in financial losses<\/a> because of “business email compromise” (BEC), the US Federal Bureau of Investigation’s Internet Crime Complaint Center (FBI IC3) reported.<\/p>\n

Although many strategies have an impact on improving email deliverability, DMARC helps brands protect themselves. In addition to stopping phishing attacks, DMARC offers a protective wall preventing unauthorized users from impersonating a brand and sending emails with harmful intent. That additional layer of protection boosts customers’ confidence and their trust in the emails they receive. <\/p>\n

All brands are phished, and heavily phished brands can dramatically improve their deliverability rates after implementing DMARC.<\/p>\n

DMARC stops the most painful BEC attacks<\/h2>\n

BEC attacks are rising. A full 71% of organizations experienced a BEC attack in 2020, a GreatHorn report found. <\/p>\n

BEC refers to specific phishing attacks where hackers target and access business email accounts of company leaders, such as CEOs or CFOs. But those hackers don’t target and impersonate individual people alone:<\/p>\n