{"id":11429,"date":"2022-02-09T16:22:06","date_gmt":"2022-02-09T16:22:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/valentines-day-marketing-statistics-tips\/"},"modified":"2022-02-09T16:22:06","modified_gmt":"2022-02-09T16:22:06","slug":"valentines-day-marketing-statistics-tips","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/valentines-day-marketing-statistics-tips\/","title":{"rendered":"Valentine\u2019s Day Marketing Statistics & Tips"},"content":{"rendered":"

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Reading Time: <\/span> 5<\/span> minutes<\/span><\/span><\/p>\n

Valentine\u2019s Day is no longer just for lovestruck couples.<\/p>\n

In fact, since 2010 the amount of money that people spent on their friends<\/a> has increased from $737 million to over $2 billion.\u00a0<\/p>\n

Nor is it limited to people: more than a quarter of people who celebrated Valentine\u2019s Day in 2020 said they\u2019d buy presents for their animals, and over $1.7 billion is now spent on pets.<\/p>\n

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So with Valentine\u2019s Day now presenting a bigger opportunity for a wider range of ecommerce stores than ever before, how can you best prepare?<\/p>\n

We analyzed over 635 million emails and more than 2.2 million SMS sent from Omnisend in February 2020 and 2021 to identify trends to help your Valentine\u2019s marketing.<\/p>\n

What are the main trends to follow for Valentine\u2019s Day?<\/h2>\n

Valentine\u2019s Day sales have evolved over time. Today, more casual gifts are exchanged<\/a>, indicating that there has been a shift from a lovers\u2019 holiday to an appreciation of the people (and animals) that are most important to us.<\/p>\n

Once upon a time, stores selling dog collars and friendship bracelets may have lost out to businesses selling romantic gifts, but those days appear to be behind us<\/p>\n

This change has been adopted widely, with all groups under the age of 55 now spending more on their pets than in the past.\u00a0<\/p>\n

All of which means one thing: a broader range of shops can increase their Valentine\u2019s Day sales. However, other brands will also have the same idea, so it\u2019s essential to think of ways to stand out if you want to capture your audience\u2019s attention.<\/p>\n

One highly effective way to do that is to use automated communication, so your sales messages are on autopilot. If you take an omnichannel approach, you utilize multiple channels of communication to reach customers in more ways than just their email inbox.<\/p>\n

Let\u2019s take a quick look at how effective email and SMS marketing can be, and why you\u2019re leaving money on the table if they aren\u2019t part of your strategy:<\/p>\n

Email<\/h3>\n

Our analysis of over 635 million emails sent in February of 2020 and 2021 proved that shoppers place orders throughout the month. In other words, if you\u2019re waiting until the big day arrives to start your Valentine\u2019s Day marketing campaigns then you\u2019re missing out on sales.<\/p>\n