{"id":114211,"date":"2026-02-10T23:09:34","date_gmt":"2026-02-10T23:09:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/10\/from-ai-com-to-levis-these-super-bowl-ads-are-most-likely-to-drive-real-sales\/"},"modified":"2026-02-10T23:11:00","modified_gmt":"2026-02-10T23:11:00","slug":"from-ai-com-to-levis-these-super-bowl-ads-are-most-likely-to-drive-real-sales","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/10\/from-ai-com-to-levis-these-super-bowl-ads-are-most-likely-to-drive-real-sales\/","title":{"rendered":"From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales"},"content":{"rendered":"

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The Seahawks and Patriots weren\u2019t the one ones doing battle on Tremendous Bowl Sunday. Advertisers throughout a number of classes additionally went to conflict.\u00a0<\/p>\n

TV measurement agency EDO documented the best advertisements of this yr\u2019s Large Recreation, rating every spot based mostly on client engagement information, reminiscent of search, that predict future gross sales.\u00a0<\/p>\n

Every advert was scored towards a median of 100; so if an advert tallied a rating of 260, meaning it generated greater than 2.5X the buyer engagement of a normal Tremendous Bowl advert.\u00a0<\/p>\n

The Seahawks in the end received out within the NFL. Listed here are the winners throughout advert every class.<\/p>\n

AI Providers: AI.com<\/strong><\/h4>\n

The mysterious spot encouraging viewers to assert their deal with on ai.com was immediately intriguing to Tremendous Bowl viewers, who flooded the location en masse inflicting its near-immediate crash<\/a>.<\/p>\n

AI.com was just lately acquired for $70 million<\/a> \u2014 the best price ticket of any area in historical past \u2014 by the founding father of crypto change Crypto.com, Kris Marszalek. It purports to assist customers use AI brokers for varied actions of their lives.<\/p>\n

The advert drove practically double the engagement of the next-closest AI advertiser, Anthropic.<\/p>\n

Alcohol: Budweiser<\/strong><\/h4>\n

Budweiser\u2019s iconic imagery made a return<\/a> in a 60-second spot titled \u201cAmerican Icons.\u201d<\/p>\n

The Americana overload scored large with viewers, raking in a rating of 406 in comparison with the median Tremendous Bowl EDO rating of 100. The following closest alcohol look was aired by Michelob Extremely, whose Winter Olympics-inspired spot starring actor Kurt Russell<\/a> tallied a rating of 116.<\/p>\n

There have been fewer beer advertisers this yr, however Budweiser generated 65% of class engagement, famous Laura Grover, senior vice chairman, head of consumer options at EDO.Budweiser\u2019s advert additionally topped <\/a>the USA In the present day Advert Meter for the second yr in a row.<\/p>\n

Automotive: Cadillac<\/strong><\/h4>\n

Luxurious automaker Cadillac seized the second at Tremendous Bowl 60 to advertise Cadillac F1 in a cinematic 30-second ad<\/a> set to a backdrop of JFK\u2019s iconic moon exploration speech.\u00a0<\/p>\n

The spot beat out carmakers Toyota and Volkswagen in EDO\u2019s rankings, producing 52% of complete automotive Tremendous Bowl ad-driven engagement.<\/p>\n

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Clothes and Equipment: Levi\u2019s<\/strong><\/h4>\n

Levi\u2019s made a triumphant, booty-centric return to the Large Recreation after a two-decade hiatus. The 45-second ad<\/a>, \u201cBackstory,\u201d celebrated the model\u2019s legacy of creating backsides look good, together with these of musician DJ Questlove, NBA star Shai Gilgeous-Alexander, Okay-pop singer Ros\u00e9, and eventually rapper Doechii.<\/p>\n

48% of complete Tremendous Bowl ad-driven engagement in the clothes and niknaks class was created by \u201cBackstory.\u201d<\/p>\n

Client Software program and Net Providers: Meta<\/strong><\/h4>\n

NFL legend Marshawn Lynch, filmmaker Spike Lee, professional golfer Akshay Bhatia, and a handful of different recognizable faces seem in Meta\u2019s high-intensity ad for its AI-enabled Oakley sunglasses<\/a>.\u00a0<\/p>\n

Audiences responded properly to the Meta Oakley spot, \u201cAthletic Intelligence Is Right here,\u201d serving to the model beat out others within the class together with Base44 and Wix.<\/p>\n

CPG Snacks and Sweet: Lay\u2019s<\/strong><\/h4>\n

Whereas CPG snack manufacturers like Ritz<\/a> and Nerds Gummy Clusters<\/a> introduced celeb energy, Lay\u2019s was the large winner. The chips model aired two in-game, non-celebrity-focused ads<\/a>.<\/p>\n

The model owned 70% of complete Tremendous Bowl ad-driven engagement amongst CPG snacks and sweet manufacturers.<\/p>\n

Drinks: Pepsi Zero Sugar<\/strong><\/h4>\n

Pepsi poked enjoyable at its greatest rival by co-opting Coca-Cola\u2019s longtime polar bear mascot in a cheeky 30-second ad<\/a> aired in the course of the second quarter.\u00a0<\/p>\n

Audiences liked the spot, and it drove better engagement than some other drinks model within the Large Recreation, which included Crimson Bull, Poppi, and Liquid I.V.<\/p>\n

Enterprise Software program: Salesforce<\/strong><\/h4>\n

CRM titan Salesforce led the enterprise software program class on Sunday, producing practically thrice the following model in its class: Slack, which Salesforce owns.\u00a0<\/p>\n

Whereas Slack didn\u2019t have a standalone advert however appeared in Salesforce\u2019s advert, EDO measured it individually for engagement. The closest trailing model after Slack was Squarespace. Salesforce worked with YouTuber MrBeast<\/a> to problem viewers to unravel puzzles for an opportunity to win $1 million.<\/p>\n

Prescription drugs: Wegovy<\/strong><\/h4>\n

In its Tremendous Bowl debut, Novo Nordisk\u2019s GLP-1 treatment Wegovy confirmed up in a 90-second star-studded spot<\/a> that included appearances from Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly, and Danny Trejo.<\/p>\n

The model generated the biggest portion of pharma-specific Tremendous Bowl ad-driven engagement, per EDO\u2019s scoring\u2014a formidable feat in a crowded field of GLP-1 advertisers at the Big Game<\/a>.\u00a0<\/p>\n

The inflow is \u201creflecting each the cultural momentum round GLP-1s and the affect of introducing a extra accessible format after constructing consciousness earlier within the yr,\u201d mentioned EDO\u2019s Grover.<\/p>\n

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Actual Property: Redfin<\/strong><\/h4>\n

Brokerage providers model Redfin aired a heartfelt 60-second ad<\/a> known as \u201cAmerica Wants Neighbors Like You\u201d that translated into actual efficiency.\u00a0<\/p>\n

Redfin achieved greater than 4 occasions the engagement of the next-closest participant in the actual property class, Houses.com.<\/p>\n

Sports activities Betting: DraftKings<\/strong><\/h4>\n

The legalization of sports activities betting in additional than 30 U.S. states has led to a surge in promoting in that class. Each DraftKings<\/a> and FanDuel<\/a> confronted off with in-game spots backed by star energy.<\/p>\n

However in the long run, DraftKings overcame FanDuel in EDO\u2019s rankings.<\/p>\n

Theatrical Films: Common Footage\u2019 Minions & Monsters<\/strong><\/h4>\n

Common Footage\u2019 intrigue-inducing promo for its forthcoming minions film generated essentially the most buzz amongst a handful of film trailers.\u00a0<\/p>\n

The advert received 46% of all Tremendous Bowl ad-driven engagement for films, with \u201cDisclosure Day,\u201d \u201cThe Mandalorian & Grogu,\u201d and \u201cThe Tremendous Mario Galaxy Film,\u201d and others getting much less engagement.<\/p>\n

Journey: Common Parks & Resorts<\/strong><\/h4>\n

Common Orlando Resort\u2019s 60-second Super Bowl 60 ad<\/a>, \u201cLil\u2019 Bro,\u201d exhibits a younger boy chafing at his older brother at all times calling him \u201clittle man\u201d\u2014that’s, till a go to to Epic Universe, the place the boy proves his bravery.<\/p>\n

Common beat out Expedia and Carnival Cruise Line, swallowing up a whopping 96% of complete Tremendous Bowl ad-driven engagement within the journey class.<\/p>\n

Supply Providers: Instacart<\/strong><\/h4>\n

Instacart overcame rivals Uber Eats and Grubhub, profitable 52% of complete Tremendous Bowl ad-driven engagement in ts absurdist spot starring actor Ben Stiller and pop star Benson Boone goofing off.\u00a0<\/p>\n

The 30-second ad<\/a>, aired in the course of the first quarter, marked Instacart\u2019s second Tremendous Bowl look after its foray final yr with an ad featuring grocery brand mascots like the Kool-Aid Man and Chester Cheetah<\/a>.<\/p>\n

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