{"id":114003,"date":"2026-02-09T09:27:29","date_gmt":"2026-02-09T09:27:29","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/09\/glp-1-brands-enter-their-super-bowl-era\/"},"modified":"2026-02-09T09:28:38","modified_gmt":"2026-02-09T09:28:38","slug":"glp-1-brands-enter-their-super-bowl-era","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/09\/glp-1-brands-enter-their-super-bowl-era\/","title":{"rendered":"GLP-1 Brands Enter Their Super Bowl Era"},"content":{"rendered":"

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Twelve p.c of American adults are actually utilizing GLP-1, with U.S. sufferers spending $40 billion on appetite-suppressing medicine in 2024\u2014a determine that’s projected to triple by 2030, in accordance with Grand View Analysis.<\/p>\n

At this 12 months\u2019s Tremendous Bowl, GLP-1 manufacturers are seizing on that demand by battling for model consciousness. Every spent upwards of $10 million<\/a> on 30 and 60-second commercials designed to lift consciousness of the remedy and sort out the stigma round it.<\/p>\n

Zepbound maker Eli Lilly hedged its bets on a pre-game spot.<\/p>\n

Elsewhere, its largest rival, Novo Nordisk, which makes Wegovy and Mounjaro, spent its promoting {dollars} on an in-game advert that includes DJ Kahled and John C. Reilly, amongst a bevy of different celebrities.<\/p>\n

Telehealthcare supplier Ro, in the meantime, tapped Serena Williams to entrance its Massive Recreation advert. Elsewhere, Hims and Hers returned for the second 12 months, flicking on the blockbuster medicine with out explicitly that includes them.<\/p>\n

As these manufacturers put together for a GLP-1 bowl all of their very own, ADWEEK has rounded up the advertisements they’re airing on Tremendous Bowl Sunday.<\/p>\n

Hims & Hers says it\u2019s Unfair Wealthy Individuals Stay Longer<\/strong><\/h4>\n

Hims & Hers returned to the Tremendous Bowl in the course of the fourth quarter this 12 months with a \u201chard-hitting and unconventional\u201d message spotlighting America\u2019s wealth and well being hole.<\/p>\n

\u201cRich people live longer,\u201d<\/a> the advert\u2019s voiceover, delivered by Grammy and Academy Award-winning artist Widespread, said bluntly in its opening moments.<\/p>\n

The nationwide spot leaned into surrealism to make its level: In a single scene, surgeons pull again the pores and skin on a seemingly prosperous older individual\u2019s face, as if tightening it. Elsewhere, a wealthy-looking determine blasts off into area.<\/p>\n

This artistic course didn\u2019t point out the GLP-1s that Him and Hers sells, marking an evolution from the model\u2019s Tremendous Bowl 59 look. Final 12 months\u2019s advert centered closely on the model offering entry to compounded GLP-1 weight-loss medicine, prompting a backlash and debate round telehealth advertising and the boundaries of pharmaceutical promoting.<\/p>\n

Novo Nordisk Pushes Wegovy Tablet<\/strong><\/h4>\n
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For its first Tremendous Bowl advert, Novo Nordisk recruited celebrities Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly, and Danny Trejo to let the 140 million folks watching know that there\u2019s \u201cA New Strategy to Wegovy\u201d in tablet type, they usually shouldn\u2019t really feel embarrassed about taking it.<\/p>\n

The advert confirmed Reilly backing right into a automotive as he admits he\u2019d take a tablet that might assist him parallel park. Khaled would say \u2018sure\u2019 if a tablet might flip him into a professional wrestler, and Brooks would take a tablet that enabled her to rescue extra kittens.<\/p>\n

\u201cOn the Tremendous Bowl, the entire world tunes in, so we need to be there,\u201d Novo Nordisk marketing svp Edward Cinca told ADWEEK<\/a>. \u201cThe objective is to generate as a lot consciousness [for the pill] as we are able to.\u201d<\/p>\n

Novo\u2019s first weight-loss tablet, which prices a median of $149 a month, was accepted by the FDA in December. This week, Hims & Hers introduced plans to launch a less expensive $49 copycat model, prompting Novo to say it’s going to take authorized motion in opposition to the compound supplier.<\/p>\n

Ro faucets Serena to Banish GLP-1 Stigmas<\/strong><\/h4>\n

After asserting tennis legend Serena Williams as a model ambassador final August, direct-to-consumer healthcare firm Ro\u2014which sells\u00a0GLP-1 medications<\/a>\u00a0together with Ozempic, Wegovy, and Zepbound<\/span>\u2014tapped the athlete to entrance its \u201cMore healthy on Ro\u201d Tremendous Bowl in-game advert.<\/p>\n

Spanning TV, paid social, and OOH takeovers in cities throughout the U.S., the marketing campaign aimed to destigmatize the drug and promote its different well being advantages past weight reduction.<\/p>\n

\u00a0Saman Rahmanian, Ro\u2019s co-founder and chief product officer, told ADWEEK<\/a> that Ro enlisted Williams to \u201cdispel the parable that taking weight reduction medicines is dishonest.\u201d<\/p>\n

\u201cWe\u2019re utilizing the Tremendous Bowl second to ensure persons are conscious there are alternatives\u2014in an inspiring and memorable method,\u201d he added.<\/p>\n

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