{"id":113680,"date":"2026-02-07T05:36:25","date_gmt":"2026-02-07T05:36:25","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/07\/weve-only-scratched-the-surface-on-what-we-can-do-how-the-nfl-and-aws-are-working-together-to-make-the-sport-safer-than-ever\/"},"modified":"2026-02-07T05:37:45","modified_gmt":"2026-02-07T05:37:45","slug":"weve-only-scratched-the-surface-on-what-we-can-do-how-the-nfl-and-aws-are-working-together-to-make-the-sport-safer-than-ever","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/02\/07\/weve-only-scratched-the-surface-on-what-we-can-do-how-the-nfl-and-aws-are-working-together-to-make-the-sport-safer-than-ever\/","title":{"rendered":"\u2018We&#8217;ve only scratched the surface on what we can do\u2019: how the NFL and AWS are working together to make the sport safer than ever"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"article-body\">\n<p id=\"4d1f5327-fdc3-44af-a005-bf6f02ce3a02\">As one of many world\u2019s most high-octane contact sports activities, American Soccer has all the time been about utilizing energy and power to drive to victory.<\/p>\n<p>However with participant security an rising concern following a number of current high-profile incidents, the governing NFL has been turning to know-how, particularly <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/news\/power-play-how-aws-is-helping-build-the-future-of-the-nfl\" target=\"_blank\" data-url=\"https:\/\/www.techradar.com\/news\/power-play-how-aws-is-helping-build-the-future-of-the-nfl\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/news\/power-play-how-aws-is-helping-build-the-future-of-the-nfl\">Amazon Web Services\u2019 \u2018Digital Athlete\u2019 program<\/a>, with the intention to enhance issues for gamers throughout the league.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-root\"\/>\n<p id=\"4d1f5327-fdc3-44af-a005-bf6f02ce3a02-2\" class=\"paywall\" aria-hidden=\"true\">Forward of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/seasonal-sales\/amazons-super-bowl-sale-is-live-here-are-15-deals-id-buy-to-throw-the-ultimate-watch-party\" target=\"_blank\" data-url=\"https:\/\/www.techradar.com\/seasonal-sales\/amazons-super-bowl-sale-is-live-here-are-15-deals-id-buy-to-throw-the-ultimate-watch-party\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/seasonal-sales\/amazons-super-bowl-sale-is-live-here-are-15-deals-id-buy-to-throw-the-ultimate-watch-party\">Super Bowl LX<\/a>, I spoke to Mackenzie Herzog, Vice President, Participant Efficiency &amp; Strategic Innovation on the NFL, to seek out out extra.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou could like<br \/>\n<\/span><\/p>\n<\/aside>\n<p><a id=\"elk-84bfbbe3-e552-4bed-8177-c0e642409f71\" class=\"paywall\" aria-hidden=\"true\"\/><\/p>\n<h2 id=\"digital-athlete-3\">Digital Athlete<\/h2>\n<p id=\"14ed515a-7ccd-4412-8b7c-4123fe9ce3ca\">\u201cWell being and security continues to be certainly one of our prime priorities on the NFL,\u201d Herzog tells us, \u201cand the digital athlete that we developed with AWS actually is the spine of just about every thing we do (there).\u201d<\/p>\n<p>First launched in January 2022 the &#8220;digital athlete&#8221; harm prediction device makes use of machine studying and AI to assist establish when gamers are at an elevated threat of harm, monitoring each single play earlier than utilizing this knowledge to construct and run fashions on a variety of things aimed toward predicting and stopping harm.<\/p>\n<p>\u201c(The digital athlete) permits us to synchronize the entire knowledge that we gather collectively to have the ability to create that digital illustration of what occurs on discipline,\u201d Herzog provides, \u201cit actually offers us nearly like an information laboratory to have the ability to take a look at what we do in our well being and security efforts.\u201d<\/p>\n<p>This system is open to, and is properly utilized by, each membership within the NFL, Herzog notes, providing the possibility to grasp their very own particular knowledge, in addition to how their gamers really transfer, permitting the groups to optimize efficiency and security measures.<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-vrxHn6K7evxxdu2fVYdNJT\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-vrxHn6K7evxxdu2fVYdNJT slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Signal as much as the TechRadar Professional publication to get all the highest information, opinion, options and steerage your online business must succeed!<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>This consists of new pc imaginative and prescient and movement seize knowledge to foretell how a participant\u2019s physique will react to sure conditions comparable to a head-on deal with, analyzing motion patterns to make sure gamers stay protected on the sector.<\/p>\n<p>\u201cAWS has been a incredible accomplice &#8211; we\u2019ve clearly been very profitable with our work along with them,\u201d Herzog says, \u201cthey\u2019ve had a shared imaginative and prescient for participant security innovation, so have been a fantastic collaborator\u2026they&#8217;ve a way of what&#8217;s cutting-edge by way of know-how, they usually\u2019re continually bringing new innovation to the desk that we\u2019re ready so as to add into this system.\u201d<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"d8c197aa-4a2e-48c0-a50f-bf62b8f85d74\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:970px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.29%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-970-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-970-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" alt=\"NFL Digital Athlete concept\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-970-80.jpg 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-970-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA-320-80.jpg 320w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/FP4GSdYLvoamSk3gwtjssA.jpg\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Picture credit score: NFL)<\/span><\/figcaption><\/figure>\n<p id=\"544043d6-b22c-47fb-ba2e-d884ca5ecfce\">Herzog notes the suggestions from the golf equipment themselves has been actually constructive, as they clearly welcome the quantity of information being supplied by the NFL on prime of the data they themselves gather.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou could like<br \/>\n<\/span><\/p>\n<\/aside>\n<p>However she notes the actual power of the digital athlete is that the NFL is ready to harness the facility of 32 golf equipment\u2019 knowledge collectively to offer aggregated knowledge again to the golf equipment, displaying them how they in comparison with the competitors.<\/p>\n<p>\u201cThe factor we hear most from them is that they\u2019re enthusiastic about with the ability to leverage these larger knowledge sources and perceive the aggregated knowledge throughout the league,\u201d she says, \u201cthey all the time need extra knowledge!\u201d<\/p>\n<p>\u201cEvery of our golf equipment is completely different, and so we\u2019ve had lots of success with the digital athlete on the league degree by understanding how we will use the info to make the sport safer, from a rule change or coverage change perspective.\u201d<\/p>\n<p>This consists of the dynamic kickoff rule being carried out in 2024, banning the hip drop deal with to cut back harm, and modifications to the preseason construction to minimize the load on gamers. General, AWS says the system has to this point delivered 700 fewer injury-related sport absences in 2023, and the fewest concussions on file in 2024 since monitoring started.<\/p>\n<p>\u201cThat\u2019s actually the worth,\u201d Herzog says, \u201cwe\u2019ll proceed to do our work on the league degree to attempt to discover methods to make the sport safer &#8211; our work gained\u2019t ever finish with that, however now we\u2019re in a position to give these giant knowledge sources again to the golf equipment to allow them to use them at their degree, which simply enhances our means to make the sport safer, as they know their gamers higher than we do.\u201d<\/p>\n<p>\u201cI\u2019ve been so impressed by how data-driven our golf equipment and our league is &#8211; they&#8217;re very completely happy to observe the info by way of how choices are made about rule modifications and coverage modifications\u2026all of that has been guided by the info and the science and the proof that the digital athlete program permits us to generate even quicker.\u201d<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"fdaa2e98-95cb-47b0-a475-d5e9d20c94ee\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:2543px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.35%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-1200-80.png.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-1024-80.png.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-970-80.png.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-650-80.png.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-480-80.png.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-320-80.png.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" alt=\"AWS Digital Athlete logo for NFL\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-1200-80.png 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-1024-80.png 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-970-80.png 970w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-650-80.png 650w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-480-80.png 480w, https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3-320-80.png 320w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3.png\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/D4nwVXuSGradbeSbqRChk3.png\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Picture credit score: AWS)<\/span><\/figcaption><\/figure>\n<p><a id=\"elk-2b926c6f-b354-49e5-a67a-e5980acacf0d\" class=\"paywall\" aria-hidden=\"true\"\/><\/p>\n<p id=\"a7d9cfc1-705e-42e1-a370-7d3505575c3a\">In terms of sports activities, AWS doesn\u2019t simply work with the NFL, however has high-level technical partnerships with Formulation 1, the Bundesliga and plenty of others, so I ask Herzog if her group\u2019s work has attracted any envious glances from our sporting organizations.<\/p>\n<p>\u201cWe\u2019re all the time searching for methods to collaborate,\u201d she says, \u201cI believe we see our work on the NFL and well being and security as actually having the chance to affect different sports activities, and healthcare extra broadly.\u201d<\/p>\n<p>\u201cWe have now a seamless communication with AWS by way of what\u2019s out there and what aren\u2019t we pondering of &#8211; or what can we innovate on subsequent? But additionally, how can we take what we\u2019ve finished with the digital athlete program and apply these learnings extra broadly, whether or not that\u2019s within the sports activities business, or the healthcare business &#8211; I believe there\u2019s lots of alternative there to have the ability to take our learnings, on this very distinctive setting\u2026and enhance well being extra broadly.\u201d<\/p>\n<p>Wanting ahead, it\u2019s clear the digital athlete program has proved initially profitable, and Herzog is effusive concerning the success and progress made to this point.<\/p>\n<p>However as she notes, eliminating accidents totally within the NFL will not be doubtless, and \u201cconcussion work won&#8217;t ever be finished\u201d &#8211; as everybody will all the time need that quantity to go decrease &#8211; however any progress being made is good news for everybody concerned.<\/p>\n<p>\u201cWe&#8217;re happy with the progress we have made to this point &#8211; however there&#8217;s all the time extra work to do,\u201d she concludes, \u201cwe have solely scratched the floor on what might be finished.\u201d<\/p>\n<hr id=\"483804af-a86b-4a0b-ac90-30fd9ffab154\"\/>\n<p id=\"91bce4ce-0ee2-4096-8c87-cbf1fae1152b\"><a data-analytics-id=\"inline-link\" href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" target=\"_blank\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>Follow TechRadar on Google News<\/strong><\/em><\/a> and<em> <\/em><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.google.com\/preferences\/source?q=techradar.com\" target=\"_blank\" data-url=\"https:\/\/www.google.com\/preferences\/source?q=techradar.com\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>add us as a preferred source<\/strong><\/em><\/a><em> to get our knowledgeable information, opinions, and opinion in your feeds. 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