{"id":11354,"date":"2022-02-09T13:04:05","date_gmt":"2022-02-09T13:04:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/are-meta-descriptions-a-google-ranking-factor\/"},"modified":"2022-02-09T13:04:05","modified_gmt":"2022-02-09T13:04:05","slug":"are-meta-descriptions-a-google-ranking-factor","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/are-meta-descriptions-a-google-ranking-factor\/","title":{"rendered":"Are Meta Descriptions A Google Ranking Factor?"},"content":{"rendered":"

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Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site.<\/p>\n

They can help search engines like Google understand what a web page is all about, too.<\/p>\n

If you run a site audit using one of many SEO tools<\/a>, you may find a flag or warning about missing or duplicate meta descriptions.<\/p>\n

This could suggest that you need to make sure each page has a unique meta description, as part of your SEO strategy.<\/p>\n

But are meta descriptions actually a factor in Google\u2019s search ranking algorithm?\n<\/p>\n

The Claim: Meta Descriptions As A Ranking Factor<\/h2>\n

The idea here is that if you write an optimized meta description, it will help you rank higher in Google search results.<\/p>\n

Since we\u2019re talking about a field with fairly limited space, the conventional wisdom is that you should use your target keyword phrase in the meta description as SEO best practice.<\/p>\n

Yoast is considered one of the definitive experts as far as meta descriptions go.<\/p>\n

At the time of publication, the Yoast WordPress SEO plugin was in use on over 7.9 million<\/a> sites.<\/p>\n

And here\u2019s what Yoast recommends<\/a> as far as meta descriptions go:<\/p>\n