{"id":11328,"date":"2022-02-09T11:28:09","date_gmt":"2022-02-09T11:28:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/5-steps-to-find-and-work-with-quality-freelancers\/"},"modified":"2022-02-09T11:28:09","modified_gmt":"2022-02-09T11:28:09","slug":"5-steps-to-find-and-work-with-quality-freelancers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/09\/5-steps-to-find-and-work-with-quality-freelancers\/","title":{"rendered":"5 Steps To Find and Work With Quality Freelancers"},"content":{"rendered":"

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\"\"Half of marketers say they outsource<\/a> a content marketing activity. That\u2019s not surprising given about 60% of B2B and B2C marketers operate content marketing teams with no more than five people.<\/p>\n

Finding partners with adequate topical experience and who understand the brand\u2019s audience are the most frequently cited challenges in CMI\u2019s most recent research.<\/span><\/p>\n

Half of #B2B and #B2C marketers say they outsource a #ContentMarketing activity, according to @CMIContent #research. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

To help you overcome those challenges and confidently hire top freelancers, I\u2019ve put together this five-step guide based on my experience working with contract writers.<\/p>\n

HANDPICKED RELATED CONTENT: <\/strong>Outsourcing Content Creators: The Complete How-To Guide<\/a><\/div>\n

1. Establish an adequate budget<\/h2>\n

Before you start the search for writers, you should set a realistic budget.<\/p>\n

You can\u2019t simply take a full-time employee\u2019s salary and divide by 40 to estimate a freelancer\u2019s hourly rate. Given freelancers run their own business, they charge more. They have to calculate rates that encompass their expenses \u2013 both the employer and employee share of income tax, insurance, and operational costs such as computers, software, internet, etc. Their locale also could affect their rates.<\/p>\n

You can\u2019t set a #freelance hourly rate by simply dividing an employee\u2019s weekly compensation by 40, says @emanuelp986 via @CMIContent. #ContentMarketing <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

If you\u2019re challenged with finding writers<\/a> who have sufficient topical experience, budget to pay the higher rates more experienced writers charge. It\u2019s better to have a writer produce a top-notch piece within one or two attempts than to hire a cheaper writer and make multiple corrections.<\/p>\n

If you\u2019re challenged with finding writers who have sufficient topical experience, budget to pay more experienced writers charge, says @emanuelp986 via @CMIContent. #ContentWriting #Freelance <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

You should also decide on a budget based on the expected deliverables. The more labor and research-intensive the project, the higher the budget should be.<\/p>\n

Rates vary dramatically based on the individual as well as the industry. To calculate your budget, ask peers in your industry what they pay. Look to freelance associations and organizations for benchmark studies.<\/p>\n

While a budget sets expectations on how much you can pay the writer, it isn\u2019t the predictor of how successful the relationship will be. That\u2019s why you need to follow the next steps.<\/p>\n

HANDPICKED RELATED CONTENT: How To Find Writers and Help Them Deliver Successful Content<\/a><\/strong><\/div>\n

2. Create the perfect help-wanted post<\/h2>\n

Freelance writers carefully read help-wanted posts to assess whether it\u2019s a good opportunity and fit for them. Your listing should clearly explain your expectations and deliverables to attract more qualified responses and accurate proposals.<\/p>\n

But just because you\u2019re contracting to work with someone doesn\u2019t mean you need a complete job description as you would with a full-time employee. Among the relevant details to include:<\/p>\n