{"id":11139,"date":"2022-02-08T21:08:04","date_gmt":"2022-02-08T21:08:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/08\/report-marketers-are-struggling-to-leverage-data-for-demand-generation\/"},"modified":"2022-02-08T21:08:04","modified_gmt":"2022-02-08T21:08:04","slug":"report-marketers-are-struggling-to-leverage-data-for-demand-generation","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/08\/report-marketers-are-struggling-to-leverage-data-for-demand-generation\/","title":{"rendered":"Report: Marketers are Struggling to Leverage Data for Demand Generation"},"content":{"rendered":"

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Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals.<\/p>\n

Ascend2 recently published<\/a> its \u201cUsing Data to Drive Demand\u201d report, and statistics suggested that the majority of marketers (58%) \u201cmoderately agree\u201d that demand generation is significantly improved when a data-driven strategy is used. However, 72% of respondents claim that their existing data-driven marketing strategy is only \u201csomewhat successful\u201d at helping them meet demand generation goals.<\/p>\n

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Measuring results (38%) is the most challenging aspect of leveraging data to drive demand, followed by identifying target audiences (37%). At the moment, most marketers (55%) say that they only \u201csomewhat\u201d have the data they need to make effective decisions on where to spend marketing and sales resources.<\/p>\n

Marketers Now Looking to Improve Data Quality<\/h2>\n

Customer data, in particular, has proven to be useful for marketers. However, previous research suggests that marketers have struggled to leverage this information to make more impactful decisions.<\/p>\n

Ascend2 conducted<\/a> the \u201cData-Driven Marketing\u201d report, and statistics indicated that most marketers (54%) have only been \u201csomewhat satisfied\u201d with their ability to make effective decisions based on customer data. Approximately 45% would like to improve data quality, and 38% want to use more of their available data.<\/p>\n

The majority of respondents (36%) say that customer data is a driving factor in their marketing decision-making \u201cmost of the time.\u201d Marketers find it most useful for personalization (42%), email marketing (38%) and content marketing<\/a> strategizing (36%).<\/p>\n<\/p><\/div>\n