{"id":11072,"date":"2022-02-08T18:14:08","date_gmt":"2022-02-08T18:14:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/08\/google-ads-hashtags-customer-retention-and-more\/"},"modified":"2022-02-08T18:14:08","modified_gmt":"2022-02-08T18:14:08","slug":"google-ads-hashtags-customer-retention-and-more","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/08\/google-ads-hashtags-customer-retention-and-more\/","title":{"rendered":"Google Ads, Hashtags, Customer Retention, and More!"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>                  <!-- Comment #3: Content --><\/p>\n<p>                  <!-- Comment #4: Plugin Code --><\/p>\n<p>Happy Tuesday!<\/p>\n<p>Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.<\/p>\n<p>This week, we\u2019ve collected 5 articles to provide you with important updates \u2013 so you can take your business to the top!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-64097\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01.jpg\" alt=\"This Week In Internet Marketing\" width=\"1200\" height=\"630\" data-srcset=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01.jpg 1200w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-300x158.jpg 300w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-613x322.jpg 613w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-768x403.jpg 768w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-360x188.jpg 360w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/p>\n<p>This has been a big week for Google Ads, as they\u2019ve announced changes to Discovery Optimization Scores, auto-applied recommendations, and YouTube campaign optimizations. Let\u2019s take a more in-depth look at each of these changes and how they\u2019ll impact campaigns:<\/p>\n<ul>\n<li aria-level=\"1\">Maximize performance for discovery campaigns: previously, optimization scores for Google Ads only covered Search, Display, Shopping, and Video campaigns. They\u2019ll now include Discovery campaigns with a score ranging from 0-100% (100% meaning they\u2019re performing at their full potential). The update will also allow you to adjust audiences, and optimize targeting for full potential.<\/li>\n<li aria-level=\"1\">Scaling auto-applied recommendations: this update will allow users to auto-apply Google campaign recommendations at an account-manager level, so you will no longer have to go into individual accounts and manually apply recommendations.<\/li>\n<li aria-level=\"1\">Video campaign optimization: these new recommendations include setting up product feeds, setting up Google Analytics 4, and upgrading your conversion tracking. This will enhance cross-platform measurement.<\/li>\n<\/ul>\n<p>Click above to learn more about each update!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-64098\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-1.jpg\" alt=\"This Week In Internet Marketing\" width=\"1200\" height=\"630\" data-srcset=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-1.jpg 1200w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-1-300x158.jpg 300w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-1-613x322.jpg 613w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-1-768x403.jpg 768w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-1-360x188.jpg 360w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/p>\n<p>If you\u2019re on Social Media, you\u2019re familiar with Hashtags. Most use them to follow certain topics, trends, or brands they like. From the marketer\u2019s perspective, hashtags are handy tools that can be used to boost visibility and engagement \u2013 that is, if it\u2019s done correctly!<\/p>\n<p>This week, we\u2019ve found an all-inclusive guide by SocialBee that covers everything from what exactly a hashtag is, to the benefits of implementing them into your strategy, and how to use them on each type of social media platform. Coming up with a hashtag strategy for your brand can help improve the performance of your content, and get your products and services in front of more people.<\/p>\n<p>Click above to learn more about Hashtags and their many benefits!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-64099 size-full\" title=\"This Week In Internet Marketing\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-2.jpg\" alt=\"This Week In Internet Marketing\" width=\"1200\" height=\"630\" data-srcset=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-2.jpg 1200w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-2-300x158.jpg 300w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-2-613x322.jpg 613w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-2-768x403.jpg 768w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-2-360x188.jpg 360w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/p>\n<p>Any user that has expressed some sort of interest in your products or services can be considered a lead, therefore it\u2019s fair to assume that with the right strategy in place you can drive those leads to become conversions. Using all available information on these leads to create a more personal connection can help your business retarget these potential customers.<\/p>\n<p>This article covers seven ways you can segment your audience for successful retargeting including not focusing too much on channels but on users instead, using a mix of sequential messaging and storytelling to improve engagement, targeting audiences based on life events, and more! Click the article above to learn how to improve your retargeting strategy.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-64100\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-3.jpg\" alt=\"This Week In Internet Marketing\" width=\"1200\" height=\"630\" data-srcset=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-3.jpg 1200w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-3-300x158.jpg 300w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-3-613x322.jpg 613w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-3-768x403.jpg 768w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-3-360x188.jpg 360w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/p>\n<p>Historical optimization simply means going back and re-optimizing content that was previously published in order for it to continue to perform well. In doing so, your content will stay up-to-date and can be used to improve search visibility, generate organic traffic, and boost your ROI.<\/p>\n<p>For example, this article covers how the Content Marketing Institute updated a piece of content from 2014 that had decreased in engagement and included CTAs that were no longer relevant. By giving this content an audit, adding new relevant information, hyperlinks, and a call to action \u2013 the content performing extremely well. Creating all new content can be time-consuming and budget-draining, so if you\u2019re in a pinch then historical optimization can be a great option for you!<\/p>\n<p>Click above to read the full article.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-64101\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-4.jpg\" alt=\"This Week In Internet Marketing\" width=\"1200\" height=\"630\" data-srcset=\"https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-4.jpg 1200w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-4-300x158.jpg 300w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-4-613x322.jpg 613w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-4-768x403.jpg 768w, https:\/\/www.techwyse.com\/blog\/wp-content\/uploads\/2022\/02\/1200x630-01-4-360x188.jpg 360w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/p>\n<p>The common goal of any business is to achieve a high ROI through digital marketing. If you\u2019re stuck and looking to improve upon your current ROI, then our Digital Solutions Manager, Josh, is here to help you out! This article covers five tips you can use to increase your ROI through customer retention, this includes:<\/p>\n<ol>\n<li aria-level=\"1\">Continuous communication: Assigning an Account Manager to clients who are on contract for recurring services is a great way to build lasting relationships and trust, increasing your ROI over time.<\/li>\n<li aria-level=\"1\">Measurable data: Showing your customers that their investments are yielding the results they desire will increase loyalty and retention rates.<\/li>\n<li aria-level=\"1\">Promotions: Providing discounted products or services to long-time customers can show that you value their business.<\/li>\n<li aria-level=\"1\">Referral Programs: This is a great word-of-mouth tactic and incentive for current customers to refer your business, improving retention rates and increasing your leads.<\/li>\n<li aria-level=\"1\">Promoting the customer on your social media pages: Shouting out customers on your social media pages (with their permission) can create a sense of community.<\/li>\n<\/ol>\n<p>Click the link above to read more about how to increase your ROI through customer retention!<\/p>\n<h2>Wrapping Up<\/h2>\n<p>So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.<\/p>\n<p>To do a quick review, first, we looked at Google Ads\u2019 new recommendations for discovery campaigns. We then moved on to explore how to use Hashtags across various social media platforms.<\/p>\n<p>Next, we learned about seven ways to segment your audience for successful retargeting. We followed this with an article on how to make the most of your existing content with Historical Optimization. Lastly, we discussed five tips to Increase your ROI through customer retention.<\/p>\n<p>Any questions, comments, or concerns? We\u2019d love to hear your feedback. As always, we\u2019ll be back next week with 5 new articles for you. In the meantime, if you\u2019re looking to learn more please check out our <a href=\"https:\/\/www.techwyse.com\/blog\/\">existing blogs <\/a>that cover a range of digital marketing topics!<\/p>\n<div id=\"authorboxbody\">\n<div class=\"authorinfo\"><img decoding=\"async\" class=\"gravatar\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.gravatar.com\/avatar\/92d3bf02b40159367c0dee93b6668539?d=https%3A%2F%2Fwww.techwyse.com%2Fblog%2Fwp-content%2Fplugins%2Fadvanced-author-bio%2Fimages%2Fdefault.png&amp;s=70\" alt=\"\"\/><\/p>\n<p class=\"authorname\">Post By <a href=\"https:\/\/www.techwyse.com\/blog\/author\/ellie-perrier\/\">Ellie Perrier<\/a> (<span style=\"text-decoration:underline;\">25 Posts<\/span>)<\/p>\n<p class=\"description\">Ellie is the Digital Marketing Coordinator at TechWyse. She&#8217;s passionate about all things to do with social media and content marketing. In her spare time, she enjoys cooking, gardening, and keeping active.<\/p>\n<\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.techwyse.com\/blog\/internet-marketing\/this-week-google-ads-hashtags-customer-retention-and-more\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happy Tuesday! Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads, Hashtags, Customer Retention, and More! - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/08\/google-ads-hashtags-customer-retention-and-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads, Hashtags, Customer Retention, and More! - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/08\/google-ads-hashtags-customer-retention-and-more\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T18:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/This-Week-In-Internet-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"376\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Google Ads, Hashtags, Customer Retention, and More!\",\"datePublished\":\"2022-02-08T18:14:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/\"},\"wordCount\":978,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/This-Week-In-Internet-Marketing.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/\",\"name\":\"Google Ads, Hashtags, Customer Retention, and More! - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/08\\\/google-ads-hashtags-customer-retention-and-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/This-Week-In-Internet-Marketing.jpg\",\"datePublished\":\"2022-02-08T18:14:08+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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