{"id":11023,"date":"2022-02-08T15:56:07","date_gmt":"2022-02-08T15:56:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/08\/your-database-is-old-3-ways-to-refresh-your-b2b-contact-database\/"},"modified":"2022-02-08T15:56:07","modified_gmt":"2022-02-08T15:56:07","slug":"your-database-is-old-3-ways-to-refresh-your-b2b-contact-database","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/08\/your-database-is-old-3-ways-to-refresh-your-b2b-contact-database\/","title":{"rendered":"Your Database is Old: 3 Ways to Refresh Your B2B Contact Database"},"content":{"rendered":"

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How long do leads stay valid, active, and relatively fresh? A study by Harvard<\/a>[EM1]<\/a>\u00a0 has found that companies that responded to leads within an hour were seven times more likely to qualify that lead compared to those who waited just an hour later \u2014and more than 60 times than if they waited 24 hours or longer.<\/p>\n

In other words, you don\u2019t have very long before your leads turn cold. Here\u2019s the kicker\u201463% of companies will, on average, take more than an hour to reach out to their leads. There are many reasonable explanations for this. For one, they might be building up a database for later use\u2014that is, there isn\u2019t an existing campaign to push out. For another, their process flows might mean that getting those leads from the point they were gathered to those who can act on them takes a long time.<\/p>\n

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