{"id":1099,"date":"2022-01-14T21:17:34","date_gmt":"2022-01-14T21:17:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/lawsuit-google-facebook-ceos-colluded-in-online-ad-sales\/"},"modified":"2022-01-14T21:17:34","modified_gmt":"2022-01-14T21:17:34","slug":"lawsuit-google-facebook-ceos-colluded-in-online-ad-sales","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/lawsuit-google-facebook-ceos-colluded-in-online-ad-sales\/","title":{"rendered":"Lawsuit: Google, Facebook CEOs colluded in online ad sales"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"http:\/\/rss.feedspot.com\/folder\/4RfKtmQc6Q==\/rss\/null\" \/><\/p>\n<div id=\"\">\n<div class=\"Article__Headline\">\n<p class=\"Article__Headline__Desc\">Newly unredacted documents from a state-led antitrust lawsuit against Google accuse the search giant of colluding with rival Facebook to manipulate online advertising sales<\/p>\n<\/div>\n<div class=\"Article__Header__Meta\">\n<section class=\"Byline flex items-center\">\n<div class=\"Byline__Content\">\n<p><span class=\"Byline__ByCopy\" aria-hidden=\"true\">By<\/span><span aria-hidden=\"true\" class=\"Byline__AuthorRow\"><span class=\"Byline__AuthorContainer\" to=\"\"><span class=\"Byline__Author \"> The Associated Press NEW YORK<\/span><\/span><\/span><\/p>\n<div class=\"Byline__TimestampWrapper\">\n<p>January 14, 2022, 9:11 PM<\/p>\n<p><span class=\"Byline__Bullet\" aria-hidden=\"true\">\u2022 <\/span>3 min read<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"Share flex flex-no-wrap Article__Header__Share\"><button aria-label=\"Share to Facebook\" class=\"Button Button--default Button--icon-noLabel Share__Item Share__Item--facebook\" tabindex=\"0\"><svg focusable=\"false\" aria-hidden=\"true\" class=\"Share__Icon icon__svg\" viewbox=\"0 0 24 24\"><use xlink:href=\"#icon__social__facebook\"\/><\/svg><span class=\"Share__Text\">Share to Facebook<\/span><\/button><button aria-label=\"Share to Twitter\" class=\"Button Button--default Button--icon-noLabel Share__Item Share__Item--twitter\" tabindex=\"0\"><svg focusable=\"false\" aria-hidden=\"true\" class=\"Share__Icon icon__svg\" viewbox=\"0 0 24 24\"><use xlink:href=\"#icon__social__twitter\"\/><\/svg><span class=\"Share__Text\">Share to Twitter<\/span><\/button><button aria-label=\"Email this article\" class=\"Button Button--default Button--icon-noLabel Share__Item Share__Item--email\" tabindex=\"0\"><svg focusable=\"false\" aria-hidden=\"true\" class=\"Share__Icon icon__svg\" viewbox=\"0 0 24 24\"><use xlink:href=\"#icon__email\"\/><\/svg><span class=\"Share__Text\">Email this article<\/span><\/button><\/section>\n<\/div>\n<\/div>\n<div id=\"\">\n<p>Newly unredacted documents from a         state-led antitrust lawsuit against Google accuse the search giant of colluding with rival Facebook to manipulate online advertising sales. The CEOs of both companies were aware of the deal and signed off on it, the lawsuit alleges.<\/p>\n<p>The original, redacted lawsuit, filed in December 2021, accused Google of \u201canti-competitive conduct\u201d and of teaming up with the social networking giant. But the unredacted version offers details on the involvement of Alphabet CEO Sundar Pichai and Facebook CEO Mark Zuckerberg in approving the deal. Facebook has since         renamed itself Meta.<\/p>\n<p>According to the lawsuit, Facebook&#8217;s chief operating officer, Sheryl Sandberg, was \u201cexplicit that \u2018this is a big deal strategically\u2019&#8221; in a 2018 email thread about the deal that included Facebook&#8217;s CEO. While the names of the Facebook executives are still redacted in the suit, their titles are visible.<\/p>\n<p>When the two sides hammered out the terms of the agreement, \u201cthe team sent an email addressed directly to CEO\u201d Zuckerberg, the lawsuit states.<\/p>\n<p>\u201cWe\u2019re nearly ready to sign and need your approval to move forward,\u201d the email read, according to the complaint. Zuckerberg wanted to meet with Sandberg and his other executives before making a decision, the complaint states.<\/p>\n<p>In a statement, Google spokesperson Peter Schottenfels said the lawsuit is \u201cfull of inaccuracies and lacks legal merit.\u201d<\/p>\n<p>In September 2018, the complaint says, the two companies signed the agreement. Sandberg, who was once the head of Google&#8217;s ad business, and Pichai personally signed off on the deal, per the states&#8217; complaint.<\/p>\n<p>Meta spokesperson Chris Sgro said Friday that the company&#8217;s ad bidding agreement with Google and similar agreements it has with other bidding platforms \u201chave helped to increase competition for ad placements.\u201d<\/p>\n<p>\u201cThese business relationships enable Meta to deliver more value to advertisers while fairly compensating publishers, resulting in better outcomes for all,\u201d Sgro said.<\/p>\n<p>Internally, Google used the code phrase \u201cJedi Blue\u201d to refer to the 2018 agreement, according to the lawsuit. Google kept this code phrase secret.<\/p>\n<p>Google&#8217;s Schottenfels said the lawsuit&#8217;s allegation that Pichai approved the deal with Facebook &#8220;isn&#8217;t accurate.\u201d<\/p>\n<p>\u201cWe sign hundreds of agreements every year that don\u2019t require CEO approval, and this was no different,\u201d he said, adding that the agreement \u201cwas never a secret.\u201d<\/p>\n<p>The lawsuit is led by Texas Attorney General Ken Paxton and was joined by the attorneys general of Alaska, Arkansas, Florida, Idaho, Indiana, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nevada, North Dakota, Puerto Rico, South Carolina, South Dakota and Utah.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/abcnews.go.com\/Technology\/wireStory\/lawsuit-google-facebook-ceos-colluded-online-ad-sales-82273527\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newly unredacted documents from a state-led antitrust lawsuit against Google accuse the search giant of colluding with rival Facebook to manipulate online advertising sales By&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1099","post","type-post","status-publish","format-standard","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lawsuit: Google, Facebook CEOs colluded in online ad sales - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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