{"id":109731,"date":"2026-01-09T06:44:32","date_gmt":"2026-01-09T06:44:32","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/01\/09\/googles-john-mueller-on-seo-vs-geo-focus-on-audience-behavior\/"},"modified":"2026-01-09T06:45:33","modified_gmt":"2026-01-09T06:45:33","slug":"googles-john-mueller-on-seo-vs-geo-focus-on-audience-behavior","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/01\/09\/googles-john-mueller-on-seo-vs-geo-focus-on-audience-behavior\/","title":{"rendered":"Google&#8217;s John Mueller on SEO vs. GEO: Focus on audience behavior"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"articleContent\" itemprop=\"articlebody\">\n<div class=\"bialty-container\">\n<p>Google Search Advocate John Mueller responded to a Reddit consumer who requested whether or not website positioning continues to be \u201csufficient,\u201d or if entrepreneurs now want to consider generative engine optimization (GEO).<\/p>\n<p>Mueller\u2019s reply was easy: labels matter lower than actuality.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhen you have an internet enterprise that makes cash from referred site visitors, it\u2019s undoubtedly a good suggestion to contemplate the complete image, and prioritize accordingly.\u201d<\/li>\n<\/ul>\n<p><strong>AI isn\u2019t going away. <\/strong>Mueller didn\u2019t get into the <a href=\"https:\/\/searchengineland.com\/seo-geo-aso-new-era-brand-visibility-ai-research-464936\">name debate<\/a> or verify GEO as a brand new self-discipline, however he made it clear AI is right here to remain:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhat you name it doesn\u2019t matter, however \u2018AI\u2019 is just not going away.\u201d<\/li>\n<\/ul>\n<p>Up to now, Google, has pushed again on the concept AI optimization ought to be handled as one thing separate from website positioning. See:<\/p>\n<p><strong>Ignore hype.<\/strong> Mueller urged folks to deal with precise viewers habits. (\u201cBe reasonable and take a look at precise utilization metrics and perceive your viewers.\u201d) He steered asking sensible questions, like:<\/p>\n<ul class=\"wp-block-list\">\n<li>How a lot of your viewers truly makes use of AI instruments?<\/li>\n<li>How does that examine with search, social, or different channels?<\/li>\n<li>What does that imply for the place you make investments time and sources?<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>website positioning nonetheless drives site visitors and income. Nevertheless, you shouldn\u2019t assume that search visibility robotically interprets into AI visibility. As a result of it doesn\u2019t 100% of the time \u2013\u00a0even when many website positioning greatest practices overlap with GEO.<\/p>\n<p><strong>What he mentioned.<\/strong> Right here\u2019s Mueller\u2019s full quote from Reddit:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhen you have an internet enterprise that makes cash from referred site visitors, it\u2019s undoubtedly a good suggestion to contemplate the complete image, and prioritize accordingly. What you name it doesn\u2019t matter, however \u2018AI\u2019 is just not going away, however eager about how your website\u2019s worth works in a world the place \u2018AI\u2019 is obtainable is definitely worth the time. Additionally, be reasonable and take a look at precise utilization metrics and perceive your viewers (what % is utilizing \u2018AI\u2019? what % is utilizing Fb? what does it imply for the place you spend your time?).\u201d<\/li>\n<\/ul>\n<p><strong>The Reddit thread.<\/strong> <a href=\"https:\/\/www.reddit.com\/r\/SEO\/comments\/1q62wjy\/is_seo_still_enough_or_do_we_need_to_start\/\">Is SEO still enough, or do we need to start thinking about GEO too?<\/a><\/p>\n<\/div>\n<hr\/>\n<p class=\"article-disclosure\">\n            <em>Search Engine Land is owned by <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a>. We stay dedicated to offering high-quality protection of promoting subjects. Until in any other case famous, this web page\u2019s content material was written by both an worker or a paid contractor of <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a> Inc.<\/em>\n        <\/p>\n<hr\/>\n<div class=\"author-about py-4\">\n<div class=\"card bg-light\">\n<div class=\"row gx-0\">\n<div class=\"col-12 col-lg-auto\">\n<div class=\"authorImage p-2\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded avatar-border\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"\/>\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg\">\n<div class=\"card-body author-body p-2\">\n<div id=\"authorBio-23878\" class=\"author-desc\">\n<p>Danny Goodwin is Editorial Director of Search Engine Land &amp; <a href=\"https:\/\/searchengineland.com\/smx\" title=\"Search Marketing Expo - SMX\">Search Marketing Expo &#8211; SMX<\/a>. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising and marketing information, he manages Search Engine Land\u2019s SME (Topic Matter Skilled) program. He additionally helps program U.S. SMX occasions. <\/p>\n<p>Goodwin has been enhancing and writing in regards to the newest developments and tendencies in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- START SIDEBAR LOWER SPACE --><\/p>\n<p><!-- END SIDEBAR LOWER SPACE --><\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/google-john-mueller-seo-geo-audience-behavior-467257\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Advocate John Mueller responded to a Reddit consumer who requested whether or not website positioning continues to be \u201csufficient,\u201d or if entrepreneurs now&#8230;<\/p>\n","protected":false},"author":1,"featured_media":109732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1205],"class_list":["post-109731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s John Mueller on SEO vs. GEO: Focus on audience behavior - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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