{"id":107927,"date":"2025-12-26T15:56:13","date_gmt":"2025-12-26T15:56:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/26\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\/"},"modified":"2025-12-26T15:57:34","modified_gmt":"2025-12-26T15:57:34","slug":"the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/26\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\/","title":{"rendered":"The iPhone 17 was a win, but Apple needs to keep buffing up the base model in 2026"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"article-body\">\n<p id=\"eade70a5-ef2c-44bc-a6e0-0c93cddfeab7\">On the subject of US and UK smartphone gross sales in 2026, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/apple\" data-auto-tag-linker=\"true\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/apple\">Apple<\/a> goes to win. Based on <a data-analytics-id=\"inline-link\" href=\"https:\/\/counterpointresearch.com\/en\/insights\/us-smartphone-market-share\" target=\"_blank\" data-url=\"https:\/\/counterpointresearch.com\/en\/insights\/us-smartphone-market-share\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\">Counterpoint Research<\/a>, Apple achieved half of all cell shipments within the US in Q3 2025. Within the UK, <a data-analytics-id=\"inline-link\" href=\"https:\/\/go.redirectingat.com?id=92X363&amp;xcust=trd_us_2823090724596172881&amp;xs=1&amp;url=https%3A%2F%2Fwww.uswitch.com%2Fmobiles%2Fstudies%2Fmobile-statistics%2F&amp;sref=https%3A%2F%2Fwww.techradar.com%2Fphones%2Fiphone%2Fthe-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\" target=\"_blank\" data-url=\"https:\/\/www.uswitch.com\/mobiles\/studies\/mobile-statistics\/\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored noopener\" data-hl-processed=\"skimlinks\" data-google-interstitial=\"false\" data-placeholder-url=\"https:\/\/go.redirectingat.com?id=92X363&amp;xcust=hawk-custom-tracking&amp;xs=1&amp;url=https%3A%2F%2Fwww.uswitch.com%2Fmobiles%2Fstudies%2Fmobile-statistics%2F&amp;sref=https%3A%2F%2Fwww.techradar.com%2Fphones%2Fiphone%2Fthe-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\" data-mrf-recirculation=\"inline-link\">Uswitch<\/a> reviews that Apple had a market share of 48.5% in September 2025. And whereas Apple\u2019s lead would possibly fluctuate, it has been fixed in each nations for years, and is overwhelmingly prone to proceed.<\/p>\n<p>Regardless of this near-certainty, Apple spent 2025 pushing the iPhone ahead in a number of methods \u2013 some overdue, and a few surprisingly forward-thinking. The <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/breaking-heres-you-need-to-know-about-the-iphone-17\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/breaking-heres-you-need-to-know-about-the-iphone-17\">iPhone 17<\/a> is the most effective base-model iPhone in years, the iPhone 17 Professional Max has begun its reign because the<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/news\/best-iphone\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/news\/best-iphone\"> best iPhone<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/news\/best-cameraphone\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/news\/best-cameraphone\">best camera phone<\/a>, and the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-air-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-air-review\">iPhone Air<\/a> made waves as Apple\u2019s first skinny and lightweight flagship and the primary actual challenger to the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/samsung-galaxy-phones\/samsung-galaxy-s25-edge-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/samsung-galaxy-phones\/samsung-galaxy-s25-edge-review\">Samsung Galaxy S25 Edge<\/a>.<\/p>\n<p><a id=\"elk-seasonal\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-root\"\/>\n<p id=\"eade70a5-ef2c-44bc-a6e0-0c93cddfeab7-2\" class=\"paywall\" aria-hidden=\"true\">What was most interesting about the iPhone 17 series was just how much Apple invested in upgrading the hardware. The iPhone 17 series is, somehow, the first line of Apple iPhones to <em>all <\/em>have a 1-120Hz variable refresh rate ProMotion display, years after 120Hz became the industry standard for Android phones, thanks to the base-model handset finally getting the upgrade four whole years after the Pro models.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou may like<br \/>\n<\/span><\/p>\n<\/aside>\n<p>The <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-17-pro-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-17-pro-review\">iPhone 17 Pro<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-17-pro-max-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-17-pro-max-review\">iPhone 17 Pro Max<\/a> obtained a flashy new 48MP 4x telephoto digital camera, whereas the usual iPhone 17 inherited the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/iphone-16-pro-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/iphone-16-pro-review\">iPhone 16 Pro<\/a>\u2019s 48MP ultra-wide digital camera. Moreover, your entire iPhone 17 sequence obtained massive battery upgrades, in addition to a brand new 18MP Middle Stage selfie digital camera. Good work, Apple!<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"cc435fd6-58e0-48b2-ba89-56940a6fdbcd\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:2000px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" alt=\"An iPhone 17 and an iPhone 17 Pro\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-1200-80.jpg 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh-320-80.jpg 320w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/qAKAJQRGM3z6rMcVWbRdBh.jpg\" class=\"inline\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">The iPhone 17 (left) lacks the third digital camera and A19 Professional chipset of the iPhone 17 Professional (proper), however was total an even bigger improve from its predecessor. <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Picture credit score: Apple \/ TechRadar)<\/span><\/figcaption><\/figure>\n<p id=\"0779a9fd-f137-4db1-9870-b8260ad50d00\">As talked about, this was all particularly impactful for the usual iPhone 17, which now sports activities two high-resolution rear cameras, Apple\u2019s cool new selfie digital camera, a 120Hz refresh price panel, and a big sufficient battery to energy by the day confidently (efficiency continues to be spectacular because of the A19 chipset, however this has been the case for a number of generations now).<\/p>\n<p>In different phrases, after years of leaning on the smoothness and familiarity of iOS, the iPhone 17 has lastly caught as much as the overall commonplace of the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/samsung-galaxy-phones\/samsung-galaxy-s25-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/samsung-galaxy-phones\/samsung-galaxy-s25-review\">Samsung Galaxy S25<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/google-pixel-phones\/google-pixel-10-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/google-pixel-phones\/google-pixel-10-review\">Google Pixel 10<\/a> in terms of {hardware}.<\/p>\n<p>Now, as mentioned, Apple doesn\u2019t actually have a enterprise crucial to maintain up with <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/samsung\" data-auto-tag-linker=\"true\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/samsung\">Samsung<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/google\" data-auto-tag-linker=\"true\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/google\">Google<\/a>&#8216;s cell {hardware} (past following the wants of the common person) \u2013 however I wouldn\u2019t be doing my job if I didn\u2019t anticipate extra from the world\u2019s most respected cellphone maker.<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-rEkP2uCxvd3JBJ8jfwDbQS\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-rEkP2uCxvd3JBJ8jfwDbQS slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Join breaking information, critiques, opinion, high tech offers, and extra.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>For me, the important thing factor is to maintain making the base-model iPhone higher. Regardless of my reward and our glowing <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-17-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-17-review\">iPhone 17 review<\/a>, I don\u2019t assume Apple\u2019s work is completed in terms of its commonplace mannequin handset, and the iPhone 17 Professional and iPhone 17 Professional Max are already so highly effective that I do not assume Apple actually wants to fret about offering an enormous improve subsequent yr. So, what ought to Cupertino add to its commonplace flagship?<\/p>\n<p>You may level to the iPhone\u2019s 8GB of RAM as lagging behind the 12GB supplied by the Samsung Galaxy S25 and Google Pixel 10, however Apple is famously fairly good at making much less RAM go additional. Then there\u2019s Apple Intelligence, which is noticeably much less highly effective than both Galaxy AI or Google Gemini, however could be boosted with over-the-air updates.<\/p>\n<p>No, for me, the reply is easier and extra apparent \u2013 give the base-model iPhone a telephoto digital camera.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou could like<br \/>\n<\/span><\/p>\n<\/aside>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"88111628-73fa-494e-9642-013ec9d01530\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:4032px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" alt=\"Google Pixel 10\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-1200-80.jpg 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi-320-80.jpg 320w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/YaFQzS4nDeeQFciMgMbzSi.jpg\" class=\"inline\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">The Google Pixel 10 provides a 5x telephoto digital camera to Google&#8217;s commonplace flagship, and with the Samsung Galaxy S25 boasting a 3x zoom lens the iPhone 17 is now the odd one out <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Picture credit score: Blue Pixl Media)<\/span><\/figcaption><\/figure>\n<p id=\"003aab9c-e08d-4ea8-a4bd-276d939df9f4\">I\u2019m not saying that Apple\u2019s $799 \/ \u00a3799 \/ AU$1,399 handset wants the iPhone 17 Professional\u2019s 48MP 4x digital camera \u2013 it\u2019s in Apple\u2019s curiosity to maintain a ways between the common iPhone and Professional fashions, and the corporate usually touts the Professional\u2019s zoom functionality as a key purpose to improve.<\/p>\n<p>However contemplating the Google Pixel 10\u2019s brand-new 5x telephoto digital camera and the Samsung Galaxy S25\u2019s trusty 3x telephoto digital camera, the iPhone 17 is outclassed on each fronts in terms of optical zoom. It\u2019s one of many final issues a fan or critic can level to as objectively worse on the iPhone \u2013 in most different areas, the iPhone is on par or forward of its Android rivals.<\/p>\n<p>Maybe Apple may equip the iPhone 18 with a telephoto digital camera lifted from an older mannequin if it should maintain its value ladder intact \u2013 the iPhone 14 Professional\u2019s 12MP 3x telephoto digital camera, as an illustration, may very well be  match, giving commonplace iPhone customers the flexibility to take higher-quality photographs at vary, or extra pure portraits as a result of flatter lens.<\/p>\n<p>I\u2019d additionally prefer to see the usual iPhone proceed to obtain battery updates \u2013 the iPhone 17 sports activities a cell with an approximate 3,700mAh capability, which continues to be smaller than the Galaxy S25\u2019s 4,000mAh battery, and far smaller than the Google Pixel 10\u2019s 4,970mAh cell. The iPhone 17 carried out nicely in our Future Labs battery take a look at, providing simply over 11:37 of battery life \u2013 which undoubtedly qualifies for \u201call-day\u201d standing, however doesn\u2019t fairly match the Samsung Galaxy S25 (11:54) or Google Pixel 10 (12:25).<\/p>\n<p>So, that\u2019s my take \u2013 Apple ought to maintain specializing in the base-model iPhone subsequent yr (or in 2027, which <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/iphone-release-date-schedule-could-be-set-for-a-big-shakeup-heres-what-we-know\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/iphone-release-date-schedule-could-be-set-for-a-big-shakeup-heres-what-we-know\">some rumors<\/a> recommend is when the iPhone 18 will arrive). One other generational step just like the one we obtained in 2025 would make the iPhone 18 a real rival to Samsung and Google on the specs sheet in addition to the gross sales charts.<\/p>\n<p><a id=\"elk-b10f5e34-afc1-43c1-a6a5-dba6477b7e3b\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<aside data-model-name=\"Apple iPhone 17,Apple iPhone 17 Pro,Apple iPhone 17 Pro Max,Apple iPhone Air\" data-widget-title=\"Today's best iPhone deals\" data-widget-type=\"multimodelreview\" data-render-type=\"editorial\" class=\"hawk-root\">\n<div class=\"hawk-multi-model-review-container\">\n<div class=\"hawk-multi-model-review-retail-container\">\n<p>Today&#8217;s best iPhone deals<\/p>\n<\/div>\n<\/div>\n<\/aside>\n<hr id=\"bdf6a000-ced5-48bb-b1fd-917645831dbb\"\/>\n<p id=\"da6d6cea-4284-4363-b45b-8259c812338b\"><em\/><a data-analytics-id=\"inline-link\" href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" target=\"_blank\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>Follow TechRadar on Google News<\/strong><\/em><\/a> and<em> <\/em><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.google.com\/preferences\/source?q=techradar.com\" target=\"_blank\" data-url=\"https:\/\/www.google.com\/preferences\/source?q=techradar.com\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>add us as a preferred source<\/strong><\/em><\/a><em> to get our professional information, critiques, and opinion in your feeds. Make certain to click on the Observe button!<\/em><\/p>\n<p><em>And naturally you can too <\/em><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tiktok.com\/@techradar\" target=\"_blank\" data-url=\"https:\/\/www.tiktok.com\/@techradar\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>follow TechRadar on TikTok<\/strong><\/em><\/a><em> for information, critiques, unboxings in video kind, and get common updates from us on <\/em><a data-analytics-id=\"inline-link\" href=\"https:\/\/whatsapp.com\/channel\/0029Va6HybZ9RZAY7pIUK12h\" target=\"_blank\" data-url=\"https:\/\/whatsapp.com\/channel\/0029Va6HybZ9RZAY7pIUK12h\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>WhatsApp<\/strong><\/em><\/a><em> too.<\/em><\/p>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.techradar.com\/phones\/iphone\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the subject of US and UK smartphone gross sales in 2026, Apple goes to win. Based on Counterpoint Research, Apple achieved half of all&#8230;<\/p>\n","protected":false},"author":1,"featured_media":107928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-107927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The iPhone 17 was a win, but Apple needs to keep buffing up the base model in 2026 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2025\/12\/26\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-26T15:56:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-26T15:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/12\/ns63dP85qu5hQPnCMgbvwb-2560-80.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"The iPhone 17 was a win, but Apple needs to keep buffing up the base model in 2026\",\"datePublished\":\"2025-12-26T15:56:13+00:00\",\"dateModified\":\"2025-12-26T15:57:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/\"},\"wordCount\":1070,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ns63dP85qu5hQPnCMgbvwb-2560-80.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/\",\"name\":\"The iPhone 17 was a win, but Apple needs to keep buffing up the base model in 2026 - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/26\\\/the-iphone-17-was-a-win-but-apple-needs-to-keep-buffing-up-the-base-model-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ns63dP85qu5hQPnCMgbvwb-2560-80.jpg\",\"datePublished\":\"2025-12-26T15:56:13+00:00\",\"dateModified\":\"2025-12-26T15:57:34+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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