{"id":106670,"date":"2025-12-17T11:08:28","date_gmt":"2025-12-17T11:08:28","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/"},"modified":"2025-12-17T11:09:35","modified_gmt":"2025-12-17T11:09:35","slug":"therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/","title":{"rendered":"Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/12\/marketing-vanguard-therabody-john-solomon.png?w=600&amp;h=315&amp;crop=1\" \/><\/p>\n<div>\n<p>On this episode of the Advertising and marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing dialog on remodeling a single-product firm right into a diversified wellness ecosystem via advertising and marketing.\u00a0<\/p>\n<p>Hear in for John\u2019s tried-and-tested strategic frameworks which have enabled Therabody to increase whereas sustaining model integrity and client belief. This dialog emphasizes the significance of investing in a differentiating asset that makes your model a stand-out in its section.\u00a0<\/p>\n<p>What you\u2019ll study:<\/p>\n<ul class=\"wp-block-list\">\n<li>The best way to outline and defend distinctive property whereas defending your model\u2019s distinctive visible and practical properties<\/li>\n<li>Why the four-year CMO tenure marks a vital inflection level and how you can tempo your position\u00a0<\/li>\n<li>The \u201cscience-first differentiation\u201d technique for crowded classes<\/li>\n<li>The best way to reframe messaging from adjectives like \u201cspeeds and feeds\u201d to tangible client outcomes<\/li>\n<li>The partnership-as-distribution mannequin to succeed in new audiences<\/li>\n<li>Why leisure partnerships require danger framework conversations with stakeholders<\/li>\n<\/ul>\n<p>John Solomon is the chief advertising and marketing officer at Therabody and is thought for his experience in model technique, distinctive asset safety, and scaling well being and wellness expertise corporations.\u00a0<\/p>\n<p>With a background spanning digital advertising and marketing at AKQA, tradition advertising and marketing at Beats by Dre, and international model stewardship at Apple, Solomon has constructed a monitor file of reworking challenger manufacturers into class leaders.\u00a0<\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/embed.acast.com\/$\/62470776b68b3c0012ad99a8\/therabodys-cmo-every-brand-must-have-a-differentiating-asset?\" frameborder=\"0\" width=\"100%\" height=\"110px\" allow=\"autoplay\"><\/iframe><\/p>\n<h4 class=\"wp-block-heading\"><strong>Unlocking the Creator Economic system with Awin<\/strong><\/h4>\n<p>Do you know influencer advertising and marketing drives twice as many gross sales as show promoting, with a 37% increased retention fee?<\/p>\n<p>Awin helps manufacturers harness this potential with tailor-made influencer administration options that drive measurable outcomes. Whether or not you\u2019re seeking to develop your creator roster, foster long-term relationships, or monitor full-funnel efficiency, Awin\u2019s experience and platform integrations make it straightforward to scale campaigns and optimize affect.<\/p>\n<p>With partnerships throughout CreatorIQ, LTK, ShopMy, and extra, manufacturers achieve entry to highly effective discovery instruments and seamless monitoring capabilities, making certain transparency and effectivity at each stage.<\/p>\n<p>Right here\u2019s how manufacturers can maximize their influencer advertising and marketing:<\/p>\n<p><strong>Discover the proper creators:<\/strong> Entry a various community of influencers, even in area of interest markets.<\/p>\n<p><strong>Monitor efficiency with full transparency:<\/strong> Measure affect from consciousness to conversions in actual time.<\/p>\n<p><strong>Incentivize influencers successfully:<\/strong> Fee-based rewards via affiliate hyperlinks and coupon codes maintain creators engaged.<\/p>\n<p><strong>Mix influencer &amp; online marketing seamlessly:<\/strong> Awin\u2019s integrations create a streamlined, results-driven method<\/p>\n<p><!--nextpage--><\/p>\n<p>Unlock the total potential of influencer advertising and marketing. Go to <a href=\"https:\/\/www.awin.com\/us\/advertisers\/influencer-solutions?utm_source=adweek_podcast&amp;utm_medium=paid_placement&amp;utm_campaign=influencer_marketing\" target=\"_blank\">awin.link\/adweek<\/a> to start out constructing high-impact partnerships at the moment!<\/p>\n<h4 class=\"wp-block-heading\">Episode Highlights:\u00a0<\/h4>\n<p><strong>[04:25] The 4-12 months CMO Inflection Level<\/strong> \u2014 John shares a profession sample he\u2019s noticed at each Beats by Dre and Apple: 12 months one is spent understanding the enterprise, 12 months two focuses on stakeholder alignment and technique execution, 12 months three proves whether or not the technique is working, and 12 months 4 unlocks the liberty to experiment with higher-risk, culturally resonant initiatives. For CMOs at massive corporations, this framework explains why daring inventive strikes typically fail in early tenure. He says that you just don\u2019t have sufficient organizational belief or foundational momentum to soak up failure.\u00a0<\/p>\n<p>Subsequently, he means that CMOs ought to front-load structural work like constructing groups, establishing processes and securing board alignment on technique earlier than pursuing breakthrough inventive. Understanding this timeline helps CMOs set real looking expectations with management and defend themselves from untimely dismissal.\u00a0<\/p>\n<p><strong>[07:28] Third-Celebration Validation as Your Major Aggressive Benefit<\/strong> \u2014 In an period of commoditized well being and wellness devices making unsubstantiated claims, John positions third-party scientific validation as Therabody\u2019s core differentiation technique reasonably than technical specs or advertising and marketing hype. For CMOs in industries the place client skepticism is excessive \u2014 significantly well being, wellness, magnificence and dietary supplements \u2014 this method transforms the model narrative from \u201cwe are saying this works\u201d to \u201cunbiased consultants validated this works.\u201d\u00a0<\/p>\n<p>Solomon demonstrates this with Therabody\u2019s LED masks, for which they performed the most important scientific examine ever completed in that class particularly to reply the buyer query: \u201cDoes it work?\u201d The implementation technique entails refusing to launch any product with out exterior analysis validation, partnering with credible establishments (SleepScore Labs, College of Southern California), and publicly crediting these companions on packaging and advertising and marketing supplies reasonably than claiming solo authority. This brings objectivity and third-party credibility to each declare, making regulatory claims defensible and client belief genuine.<\/p>\n<p><strong>[18:44] The Three-Vertical Go-to-Market Technique<\/strong> \u2014 As an alternative of organizing Therabody round particular person merchandise (Theragun, compression boots, LED masks), John Solomon reorganized your complete firm round three client want states: sports activities efficiency, wellness (ache\/sleep\/stress), and sweetness (anti-aging). For CMOs at massive organizations with increasing product portfolios, this structural selection has profound implications for model coherence, useful resource allocation, and go-to-market effectivity. Every vertical has devoted model leads, distinct shade palettes, particular fonts, and focused client messaging, but all function underneath the unified Therabody mom model and leverage shared R&amp;D, partnerships, and distribution.\u00a0<\/p>\n<p>This method solves the problem of portfolio enlargement with out model dilution, serving to you keep strategic cohesion whereas signaling that these are complementary options to interconnected client issues.\u00a0<\/p>\n<p><strong>[24:56] Outline, Shield, and Leverage Your Distinctive Model Belongings<\/strong> \u2014 John emphasizes that almost all manufacturers underestimate the ability of getting a single distinctive asset that turns into immediately recognizable in a crowded market. For CMOs managing massive corporations, this implies figuring out one visible or practical property (re: Therabody\u2019s patented triangle form) that opponents can not simply replicate and that customers instantly affiliate together with your model.\u00a0<\/p>\n<p>To implement this technique, conduct an intensive audit of your model\u2019s practical and visible properties, patent the whole lot defensible after which persistently embed that asset throughout all packaging, merchandising, and touchpoints.\u00a0<\/p>\n<p><strong>[28:55] Translating Inventive Danger Into Monetary Language<\/strong> \u2014 When John Solomon pitched the On Model partnership to Therabody\u2019s board, one member opened with \u201cI\u2019m beginning with no,\u201d forcing Solomon to learn to talk inventive danger in phrases non-public fairness understands: draw back situations and upside potential. For CMOs at PE-backed corporations or these managing conservative stakeholder teams, this translation talent is important for unlocking approval for non-traditional, high-visibility partnerships.\u00a0<\/p>\n<p><!--nextpage--><\/p>\n<p>Moderately than main with \u201cthat is culturally revolutionary\u201d or \u201cthis has by no means been completed,\u201d Solomon reframed the pitch as: \u201cIf the present fails, right here is the worst-case monetary affect; if it succeeds, right here is the viewers attain and model consciousness upside.\u201d For enterprise CMOs in search of board approval for dangerous campaigns, this framework suggests: (1) quantify draw back affect, (2) articulate upside alternative, (3) display that the enterprise can take in failure, and (4) solely try this after proving success in your core technique, which provides you credibility and organizational resilience.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/brand-marketing\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this episode of the Advertising and marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing dialog on remodeling a single-product&#8230;<\/p>\n","protected":false},"author":1,"featured_media":106671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2414,4357,4338,2965,6729],"class_list":["post-106670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-branding","tag-brands","tag-c-suite","tag-leadership-talent","tag-marketing-vanguard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/\" \/>\n<link rel=\"next\" href=\"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T11:08:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T11:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/12\/marketing-vanguard-therabody-john-solomon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset\",\"datePublished\":\"2025-12-17T11:08:28+00:00\",\"dateModified\":\"2025-12-17T11:09:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/\"},\"wordCount\":1130,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/marketing-vanguard-therabody-john-solomon.png\",\"keywords\":[\"Branding\",\"Brands\",\"C-Suite\",\"Leadership &amp; Talent\",\"Marketing Vanguard\"],\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/\",\"name\":\"Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/marketing-vanguard-therabody-john-solomon.png\",\"datePublished\":\"2025-12-17T11:08:28+00:00\",\"dateModified\":\"2025-12-17T11:09:35+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2025\\\/12\\\/17\\\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/marketing-vanguard-therabody-john-solomon.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/marketing-vanguard-therabody-john-solomon.png\",\"width\":600,\"height\":315},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/","next":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/2\/","og_locale":"en_US","og_type":"article","og_title":"Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2025-12-17T11:08:28+00:00","article_modified_time":"2025-12-17T11:09:35+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/12\/marketing-vanguard-therabody-john-solomon.png","type":"image\/png"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset","datePublished":"2025-12-17T11:08:28+00:00","dateModified":"2025-12-17T11:09:35+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/"},"wordCount":1130,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/12\/marketing-vanguard-therabody-john-solomon.png","keywords":["Branding","Brands","C-Suite","Leadership &amp; Talent","Marketing Vanguard"],"articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/","url":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/","name":"Therabody CMO John Solomon on Why Every Brand Must Have a Differentiating Asset - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/12\/marketing-vanguard-therabody-john-solomon.png","datePublished":"2025-12-17T11:08:28+00:00","dateModified":"2025-12-17T11:09:35+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/therabody-cmo-john-solomon-on-why-every-brand-must-have-a-differentiating-asset\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/12\/marketing-vanguard-therabody-john-solomon.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2025\/12\/marketing-vanguard-therabody-john-solomon.png","width":600,"height":315},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/106670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=106670"}],"version-history":[{"count":1,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/106670\/revisions"}],"predecessor-version":[{"id":106672,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/106670\/revisions\/106672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/106671"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=106670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=106670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=106670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}