{"id":106641,"date":"2025-12-17T06:02:27","date_gmt":"2025-12-17T06:02:27","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/nielsens-the-gauge-ratings-for-november-2025\/"},"modified":"2025-12-17T06:03:34","modified_gmt":"2025-12-17T06:03:34","slug":"nielsens-the-gauge-ratings-for-november-2025","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/12\/17\/nielsens-the-gauge-ratings-for-november-2025\/","title":{"rendered":"Nielsen\u2019s The Gauge Ratings for November 2025"},"content":{"rendered":"

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Dwell sports activities viewing continues to be a serious draw for the published section, shattering final month\u2019s report and posting its finest month since November 2024.\u00a0<\/p>\n

In response to Nielsen\u2019s month-to-month gauge report, which supplies a snapshot of whole TV and streaming consumption, the published section increased by +0.3% from October to 23.2%<\/a>. These numbers put the published section\u2019s newest efficiency barely behind November 2024\u2019s sturdy efficiency of 23.7%.\u00a0\u00a0\u00a0<\/p>\n

November seems to be the month of peak broadcast TV viewing, with Thanksgiving Day being the top. The day accounted for 103.4 billion minutes of TV consumption, pushed by the NFL and the Macy\u2019s Thanksgiving Day Parade.\u00a0\u00a0<\/p>\n

Soccer remained the driving drive for the published section through the month, as motion from the NFL and school soccer boosted ABC, CBS, FOX, and NBC. Together with soccer, the MLB World Collection\u2019 closing video games, which aired in early November on Fox, resulted in a +30% improve in sports activities viewing for the section.\u00a0\u00a0<\/p>\n

CBS Sports activities\u2019 Thanksgiving Day matchup that includes the Kansas Metropolis Chiefs and the Dallas Cowboys had 11.7 billion viewing minutes, making it the highest broadcast telecast of the month.<\/p>\n

In November, the streaming section additionally carried vital weight, benefiting from sports activities programming, with Peacock and Paramount+ getting large boosts.\u00a0<\/p>\n

Peacock posted the very best month-to-month development amongst streaming platforms in November, rising by +22% on the energy of its NFL Sunday Night time Soccer protection and Thanksgiving Day programming. It featured simulcasts of NBC\u2019s Macy\u2019s Thanksgiving Day Parade and a primetime NFL recreation, with the platform averaging 2.4 million viewers throughout the day, trailing solely YouTube and Netflix in individual-platform totals.\u00a0<\/p>\n

In the meantime, Paramount+\u2019s utilization rose by 18.4% month over month, pushed by NFL video games alongside the return of its authentic collection Landman.\u00a0<\/p>\n

In response to Nielsen\u2019s Media Distributor Gauge, streaming continued its dominant keep on the high as the popular TV viewing format, accounting for 46.7% of utilization in November, bettering by +1% from its October displaying.\u00a0<\/p>\n

Sadly, the mixed linear section of broadcast and cable had a displaying of 43.7, falling by -1.4% when in comparison with the earlier month. The blemish inside this mixed section was attributable to cable, whose efficiency of 20.5% was down -1.7% from October. Then again, the published share was 23.2% in November, up +0.3% from the earlier month.\u00a0<\/p>\n

In the meantime, the Different class rebounded from its October displaying, rising by +0.5% to face at 9.6% for the month.<\/p>\n

A better take a look at the streaming class for November reveals that YouTube remained in first place amongst streaming providers, accounting for 12.9% of all viewing, staying consistent with its efficiency from the earlier month.<\/p>\n

Netflix continues to carry agency in second place with 8.3% of all whole streaming consumption. This represented a +0.3% improve over October, with development largely attributable to the return of Stranger Issues, which generated practically 12 billion viewing minutes.<\/p>\n

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The Disney group of streaming channels, comprising Disney+, ESPN+, and Hulu SVOD, accounted for 4.7%, down -0.1% from October. It was adopted by Amazon\u2019s Prime Video, which remained at 3.8%.\u00a0<\/p>\n

The Roku Channel noticed positive factors of +0.1% to complete November with 2.9%, adopted by the consortium of Paramount+ and PlutoTV. Paramount World\u2019s streaming platforms posted a +0.2% acquire to face at 2.3% for November.<\/p>\n

Subsequent in line was Tubi, which slid by -0.1% to 2.1% of all streaming consumption. It was adopted by NBCUniversal\u2019s streaming service, Peacock, which grew by +0.3% to 1.9%.\u00a0<\/p>\n

Warner Bros. Discovery\u2019s streaming providers, comprising HBO Max and Discovery+, remained regular with a 1.3% share of streaming consumption for November.\u00a0<\/p>\n

Lastly, the opposite streaming class additionally stood pat at 6.3% within the recorded month.<\/p>\n

See the media distribution rating beneath:<\/p>\n

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Nielsen\u2019s November 2025 TV Gauge report.<\/span><\/figcaption><\/figure>\n

The November 2025 interval spanned 5 weeks, from 10\/27\/2025 by means of 11\/30\/2025. Nielsen reporting follows the published calendar, with weekly intervals starting on Monday.<\/em><\/p>\n<\/div>\n