{"id":102119,"date":"2025-11-13T22:48:15","date_gmt":"2025-11-13T22:48:15","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/11\/13\/4-pillars-for-social-selling\/"},"modified":"2025-11-13T22:49:25","modified_gmt":"2025-11-13T22:49:25","slug":"4-pillars-for-social-selling","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/11\/13\/4-pillars-for-social-selling\/","title":{"rendered":"4 Pillars for Social Selling"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<section><em>Hearken to the complete episode:<\/em><br \/><iframe loading=\"lazy\" style=\"border: none;\" title=\"Embed Player\" data-lazy=\"true\" data-src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/39019725\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/44cce4\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/1a2854\" width=\"100%\" height=\"192\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-84594 alignleft\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/11\/Lorenzo-Johnson.png\" alt=\"Lorenzo Johnson\" width=\"193\" height=\"193\" data-srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/11\/Lorenzo-Johnson.png 1080w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/11\/Lorenzo-Johnson-300x300.png 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/11\/Lorenzo-Johnson-1024x1024.png 1024w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/11\/Lorenzo-Johnson-150x150.png 150w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/11\/Lorenzo-Johnson-768x768.png 768w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2025\/11\/Lorenzo-Johnson-75x75.png 75w\" data-sizes=\"auto, (max-width: 193px) 100vw, 193px\"\/>Overview<\/h2>\n<p>On this episode of the Duct Tape Advertising and marketing Podcast, John Jantsch interviews Lorenzo Johnson, Director of Income Administration and associate at Socially In, a number one US-based social media company. As a LinkedIn Studying teacher and professional in B2B social promoting, Lorenzo unpacks what\u2019s modified on LinkedIn heading into 2026: from the rise of video and carousel posts to algorithm shifts, genuine engagement, and sensible makes use of of AI. Uncover the best way to optimize your profile, construct actual relationships, and keep away from the widespread pitfalls that maintain most sellers and types again on LinkedIn at this time.<\/p>\n<\/section>\n<section>\n<h2>Concerning the Visitor<\/h2>\n<p><strong>Lorenzo Johnson<\/strong> is the Director of Income Administration and a associate at Socially In. He\u2019s a B2B social promoting strategist, LinkedIn Studying teacher, and content material creator for Madcraft. Lorenzo has helped hundreds of pros and organizations drive income on LinkedIn by sensible, genuine, and trendy ways.<\/p>\n<\/section>\n<section>\n<h2>Actionable Insights<\/h2>\n<ul>\n<li>Video and carousel posts are one of the best ways to face out from the flood of common AI-generated content material on LinkedIn in 2026.<\/li>\n<li>Social search is merging with conventional search\u2014hashtags, long-form posts, and engagement matter for discoverability on and off LinkedIn.<\/li>\n<li>Your Social Promoting Index (SSI) rating is constructed on 4 pillars: constructing your model, discovering the fitting folks, participating with insights, and constructing trusted relationships.<\/li>\n<li>LinkedIn\u2019s algorithm penalizes mass outreach, low-quality networks, and shallow engagement\u2014concentrate on high quality over amount.<\/li>\n<li>Use all profile options (skilled mode, microsites, newsletters) to get extra algorithmic \u201clove.\u201d<\/li>\n<li>Social promoting is an extended sport: anticipate 300+ days from first connection to closed deal in case you\u2019re doing it proper.<\/li>\n<li>Automation and AI can assist with analysis, outreach, and follow-up, however don\u2019t shortcut actual engagement\u2014watch out with scraping and grey hat instruments.<\/li>\n<li>Measure success by impressions, views, and engagement price\u2014not simply conferences booked or gross sales closed.<\/li>\n<li>High quality engagement, DMs, and actual dialog trump chilly outreach each time.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Nice Moments (with Timestamps)<\/h2>\n<ul>\n<li><strong>01:11 \u2013 LinkedIn\u2019s 2026 Panorama<\/strong><br \/>At all times Engine Optimization (AEO), search integration, and the brand new content material sport.<\/li>\n<li><strong>02:52 \u2013 Tips on how to Beat the AI Flood<\/strong><br \/>Why video, carousels, and true insights win over \u201cprompted\u201d content material.<\/li>\n<li><strong>04:40 \u2013 The 4 Pillars of LinkedIn Success<\/strong><br \/>SSI defined: model, viewers, insights, and trusted relationships.<\/li>\n<li><strong>08:06 \u2013 Instruments &amp; Options for a Sturdy Profile<\/strong><br \/>Why skilled mode and new options matter for attain.<\/li>\n<li><strong>10:16 \u2013 Relationship Constructing, Not Simply Outreach<\/strong><br \/>Why actual engagement is the one solution to win in social promoting.<\/li>\n<li><strong>12:57 \u2013 The place AI and Automation Assist (and Harm)<\/strong><br \/>Instruments for scale vs. the danger of bans, and discovering the \u201cgrey hat\u201d steadiness.<\/li>\n<li><strong>19:22 \u2013 What Metrics Matter Most<\/strong><br \/>Tips on how to monitor what\u2019s actually working in your social promoting technique.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Insights<\/h2>\n<blockquote>\n<p>\u201cFor those who method LinkedIn for fast wins, you\u2019re taking part in the unsuitable sport\u2014social promoting is about long-term relationship constructing.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cUse each characteristic LinkedIn affords\u2014profiles that leverage newsletters, video, {and professional} mode get algorithmic precedence.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cThe most effective outreach is rooted in worth: customized video, insightful feedback, and actual dialog\u2014not mass DMs.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cHigh quality impressions and engagement are main indicators of future gross sales\u2014don\u2019t simply measure conferences or bookings.\u201d<\/p>\n<\/blockquote>\n<\/section>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<div style=\"\" data-css=\"tve-u-16ec6330c3d\">\n<p data-css=\"tve-u-16ec63492a5\"><span class=\"thrive-shortcode-content\" data-attr-link=\"0\" data-attr-rel=\"0\" data-attr-target=\"1\" data-extra_key=\"\" data-option-inline=\"1\" data-shortcode=\"tcb_post_tags\" data-shortcode-name=\"Post Tags\" style=\"\" data-css=\"tve-u-16ec635199f\">Lorenzo Johnson, Social promoting<\/span><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; 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