{"id":102049,"date":"2025-11-13T10:36:14","date_gmt":"2025-11-13T10:36:14","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/11\/13\/put-marketing-strategy-first-technology-second\/"},"modified":"2025-11-13T10:37:30","modified_gmt":"2025-11-13T10:37:30","slug":"put-marketing-strategy-first-technology-second","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/11\/13\/put-marketing-strategy-first-technology-second\/","title":{"rendered":"Put Marketing Strategy First, Technology Second"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div data-module=\"content\"><iframe title=\"Embedded content\" data-lazy=\"true\" data-src=\"https:\/\/everlit.audio\/embeds\/artl_9aLpxtVp1Xa\" height=\"130pxpx\" width=\"100%\" data-testid=\"iframe\" loading=\"lazy\" scrolling=\"auto\"><\/iframe><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Like most individuals, I hate spending cash on some issues however love spending cash on others.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">For instance, I\u2019ve been recognized to overpay for accommodations, eating places, tequila, and meals as a result of I worth these experiences a lot. However I\u2019m a scrooge in relation to issues like automobiles or handyman instruments (screwdrivers, hammers, pliers, and so on.).<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">I discover that almost all companies are the identical means. They\u2019ll readily and eagerly buy (and even pay above-market costs for) some issues <cough> brand redesign <cough>. However they\u2019ll inform everybody to get different issues as inexpensively as attainable.<\/cough><\/cough><\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">In terms of advertising and marketing expertise, most companies will make investments, however provided that the seller can show the answer will make one thing else cheaper (headcount, effectivity, manufacturing time, you title it).\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It\u2019s virtually unicorn-rare to discover a firm that claims, \u201cLet\u2019s spend extra on expertise as a result of our crew would really take pleasure in utilizing it and it could elevate their work.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It\u2019s the identical angle I&#8217;ve towards spending on automobiles. I simply want one which reliably will get me from A to B. So, I purchase the minimal viable car (the one which meets my purposeful necessities and price range).<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Isn\u2019t that curious that within the advertising and marketing perform (which prides itself on designing pleasant, participating experiences), hardly anybody buys expertise for the expertise of utilizing it. We purchase it to repair a perceived hole, to not elevate how we work.<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Associated:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/contentmarketinginstitute.com\/ai-content-creation-tools\/technology-magical-miserable-ours\" target=\"_self\" data-discover=\"true\">The Dip: Why New Technology Feels Magical, Then Miserable, Then Ours<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">And that\u2019s the place issues typically go sideways. As a result of whenever you view expertise purely as a cost-saver, you find yourself designing your advertising and marketing across the software, not across the change you need to create.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">I counsel one thing a bit completely different for 2026. Flip that logic: First design the change \u2014 the elevated human work \u2014 then determine which expertise would greatest help it.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Technology as the gatekeeper\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">Expertise because the gatekeeper<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Expertise funding is likely one of the largest limitations to modern advertising and marketing adjustments. Inevitably, when groups get excited to attempt a brand new method of their advertising and marketing technique, all people will get excited till this realization hits: they\u2019ll should spend money on new instruments to get the undertaking finished.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">That\u2019s when evaluation paralysis units in. Groups pause, satisfied they&#8217;ll\u2019t transfer ahead with the brand new method till they\u2019ve <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/ai-content-creation-tools\/10-overlooked-tools-to-improve-your-martech-stack\" data-discover=\"true\">bought the right tech<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">However in addition they consider that the tech determines what\u2019s attainable. So, they transfer to section two of the paralysis: debating which steps of the brand new method matter.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Enter the purposeful necessities train, and all of a sudden the massive concept turns into a quest for the minimal viable software.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It may be messy.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Now that many organizations are hitting the ultimate stretch of their fiscal yr (or planning cycles), new budgets are being shaped. New methods are being drafted for 2026. Leftover cash have to be spent (or at the least earmarked) by yr\u2019s finish.<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Associated:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/contentmarketinginstitute.com\/strategy-planning\/full-stack-marketing\" target=\"_self\" data-discover=\"true\">Why the \u2018Full Stack Marketing\u2019 Promise Feels So Soulless<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Naturally, ideas flip to expertise wants. Chances are you&#8217;ll be mulling over questions resembling:<\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">What expertise ought to we price range for (and why is it \u201cAI this, AI that\u201d)?<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Which new instruments will assist us obtain our plan (and why aren\u2019t they \u201cAI this, AI that\u201d)?<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">What cool new functionality may we purchase with that leftover cash (and why is it AI)?<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The irony is that this yr\u2019s tech questions really feel particularly complicated regardless of their myopic focus.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">I hear many entrepreneurs asking whether or not a buyer information platform will turn into the subsequent new factor. Others don\u2019t even know what a buyer information platform is.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Some discuss lastly upgrading to a digital asset administration system (DAM). Others surprise if the 4 DAMs their firm already has are sufficient to perform the brand new factor they need.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">How a few new analytics answer? Some individuals <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/analytics-data\/why-learning-ga4-is-so-hard-and-what-to-do-about-it\" data-discover=\"true\">hate Google Analytics 4<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">. However what could be higher?<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">And clouding all tech selections, after all, is AI. Is it time to lastly spend money on an enterprise AI answer? Or must you persist with those embedded in your productiveness suites?<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Associated:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/contentmarketinginstitute.com\/b2b-research\/b2b-content-marketing-trends-research\" target=\"_self\" data-discover=\"true\">9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">And didn\u2019t product X get 4 new updates final week? Wait. Did we neglect about intent information? Add that to our tech dream board, too.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Before you purchase all or any of that, pause. Take a deep breath. Understand that each one these goals may rapidly turn into nightmares in the event that they require talent ranges your groups can\u2019t accommodate.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"A hole in the water you throw marketing budget into\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">A gap within the water you throw advertising and marketing price range into<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Have you ever heard of this aphorism? \u201cA ship is a gap within the water that you just throw cash into.\u201d (My spouse jogs my memory of it each time I convey up the subject, as a result of, yeah, I hate automobiles, however I like boats.)<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">While you determine to spend money on a ship, you\u2019re not simply shopping for the boat \u2014 you\u2019re additionally committing to all the pieces that goes together with proudly owning a ship. That features renting a dock, buying a trailer, sustaining it, and paying for gas and different working prices.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It\u2019s not a stretch to adapt that saying to our trade: \u201cAdvertising tech is a gap the enterprise throws time and cash into.\u201d<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">That\u2019s why many organizations nonetheless see advertising and marketing expertise as a value heart (one thing to manage) fairly than a catalyst (one thing to domesticate).\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The prevailing mindset seems like this: \u201cI don\u2019t care if it elevates the work. Will it make the work cheaper?\u201d\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">However that\u2019s not what the boat metaphor means. Good funding isn\u2019t about avoiding value; it\u2019s about pursuing worth. Purchase that boat when you want it or if it makes your life higher.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The identical goes for advertising and marketing tech: Purchase tech that elevates the work, not simply tech that streamlines it.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The secret&#8217;s to take heed to what you\u2019re shopping for. Any martech funding price making entails these human-oriented components:<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">I\u2019ve seen some actual challenges on this entrance.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">One B2B firm I work with has been caught in software program choice or expertise implementation because the starting of the yr. The crew is proscribed within the variety of artistic campaigns it could craft as a result of it has been so busy determining what expertise it must craft extra artistic campaigns.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Ironic.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">But when tech purchases gained\u2019t magically make your 2026 advertising and marketing goals come true, what must you concentrate on to set your program up for achievement?<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Focus on process change first, then technology\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">Deal with course of change first, then expertise<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">I\u2019ve been advising purchasers and colleagues to fret much less about which new AI-infused expertise will likely be vital for 2026. As an alternative, I like to recommend growing the muscle to <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/content-operations\/b2b-storytelling-operations\" data-discover=\"true\">evolve content and marketing activities into a repeatable system<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> that elevates the work to its highest kind.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Then, you possibly can apply the proper expertise to help or implement extra environment friendly processes <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">and<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> elevate the work in the identical swipe.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">How do you do that?<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">I discover it essential to carry frequent discussions with stakeholders concerning the viewers and the shopper journey. It\u2019s the one factor that&#8217;s genuinely cross-functional, involving not solely advertising and marketing but additionally gross sales, customer support, finance, product, model, and even the C-suite.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">In different phrases, your crew virtually actually isn\u2019t the one one with concepts for brand new content material and advertising and marketing plans for the approaching yr.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Anticipate to take part in lots of conferences to grasp what the gross sales crew desires, what the model crew thinks, what the general public relations crew has on their thoughts, and what senior management envisions.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">However keep in mind, success isn\u2019t constructed on a mutual understanding of separate agendas. The groups should come collectively to develop one collaborative content material or advertising and marketing technique for buyer and viewers engagement.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">To attain it, concentrate on these three fundamentals:<\/span><\/p>\n<h3 class=\"ContentText ContentText_variant_h3 ContentText_align_left\" data-testid=\"content-text\" id=\"1. Orchestrate connected experiences, not siloed hand-offs\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">1. Orchestrate related experiences, not siloed hand-offs<\/h3>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Take into consideration 2026 planning in a means that allows you to decouple buyer and viewers information administration from the content material expertise. Discover how one can create a unified view of your subscribers and prospects in order that issues like \u201cviewers,\u201d \u201clead,\u201d \u201calternative,\u201d and \u201cbuyer\u201d are attributes in a single database as a substitute of silo buckets.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Virtually each enterprise would profit from speaking concerning the <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/strategy-planning\/why-ai-makes-content-planning-out-loud-more-important-than-ever\" data-discover=\"true\">portfolio of content that will be created<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> fairly than assembly about what <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">was<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> created.<\/span><\/p>\n<h3 class=\"ContentText ContentText_variant_h3 ContentText_align_left\" data-testid=\"content-text\" id=\"2. Shift to meaning-driven (not just data-driven) content operations\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">2. Shift to meaning-driven (not simply data-driven) content material operations<\/h3>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">What meanings do the e-mail handle, first title, and final title of somebody who registered for a white paper include? If it\u2019s early within the buyer\u2019s journey, likelihood is little to none.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">You&#8217;ll be able to draw some inferences about shopping for intent from the subject of the digital asset. However the intent with which that information was supplied could fully circumvent that inference. (What number of <a href=\"https:\/\/contentmarketinginstitute.com\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"d0bdb9b3bbb5a9bdbfa5a3b590b7bdb1b9bcfeb3bfbd\">[email\u00a0protected]<\/a> or related e-mail addresses do you get?)<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">That type of advertising and marketing information has no inherent that means. It\u2019s only a assortment of info, figures, and attributes. You want extra interactions with that individual to develop a relationship.<\/span><\/p>\n<h3 class=\"ContentText ContentText_variant_h3 ContentText_align_left\" data-testid=\"content-text\" id=\"3. Organize for agility, not speed\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">3. Set up for agility, not pace<\/h3>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">You\u2019ve most likely learn many essays about how advertising and marketing groups have to function with extra agility. Simply keep in mind, <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/content-operations\/should-you-prioritize-speed-or-agility-no-they-aren-t-the-same\" data-discover=\"true\">agility isn\u2019t about moving faster<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">. It\u2019s about specializing in high-value, high-priority actions.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The fixed stress to provide extra content material stems from a worry of transferring too slowly. Exchange that worry with pleasure by planning to spend extra time growing highly effective thought-leadership tales and fewer time creating infinite property.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Are you able to separate the processes of content material creation and digital asset manufacturing to turn into extra agile? I believe you possibly can.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"What about AI in 2026?\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">What about AI in 2026?<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It\u2019s tempting to deal with AI like the subsequent shiny software you will need to purchase \u2014 and a few organizations will nonetheless pursue vendor checks this quarter. However the smarter play for 2026 is to acknowledge that AI is simply one other software.\u00a0<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Right here\u2019s what meaning for you as you concentrate on planning:<\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">AI is now baked into all of the platforms you want.<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> Stated extra merely, your crew must get good at what it must get good at (e.g., advertising and marketing automation, content material advertising and marketing, website positioning, and so on.). AI isn\u2019t a separate factor. Simply assume that AI will likely be current in all the pieces you\u2019re doing. And when you\u2019re not studying  be good at no matter advertising and marketing talent your crew wants, no AI system on this planet goes that will help you be higher or extra environment friendly at it. \u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">Deal with orchestrating how content material, information, and context circulate by way of the system<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">. AI could personalize, optimize, or automate for you, however <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/content-operations\/ai-zombie-marketing-processes\" data-discover=\"true\">your process must be solid<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">Talent and governance matter.<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> In case you purchase an AI-heavy system with out the requisite <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/contentmarketinginstitute.com\/ai-in-marketing\/protect-important-marketing-asset\" data-discover=\"true\">human training<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">, oversight, or course of redesign, you\u2019ll simply create one other \u201cgap\u201d to throw price range into. \u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link ContentText-BodyTextChunk_bold\" href=\"https:\/\/contentmarketinginstitute.com\/seo-for-content\/build-content-trust\" data-discover=\"true\">Expect search and discovery to shift<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">.<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> Nevertheless it gained\u2019t be as quick because the hype claims. You will have time to measure twice earlier than you begin altering issues. Take your time \u2014 there isn&#8217;t any first-mover benefit right here. \u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Briefly: whenever you plan for 2026, make AI a part of the ecosystem \u2014 however don\u2019t let it turn into the place to begin. Let course of and technique lead, and let AI help.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Content marketing field of dreams\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">Content material advertising and marketing discipline of goals<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">An \u201cif we purchase it, we&#8217;ll succeed\u201d method to expertise (to paraphrase a well-known film line) not often results in success.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">But, it\u2019s one of many major drivers of expertise picks. Too many companies permit their expertise purchases to drive their future advertising and marketing method.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">You&#8217;ll be able to\u2019t measure success by how a lot expertise you deploy. That\u2019s like pondering you may get to work sooner by buying extra automobiles. You\u2019ll simply accrue extra debt and spend an excessive amount of time managing and sustaining these automobiles.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">What&#8217;s going to 2026 convey? Extra AI? A brand new channel collapse? Decentralized social networks? Immersive experiences? We. Don\u2019t. Know.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">However, as you\u2019re  your price range, plan, or year-end spending, take a beat. Earlier than you decide to a software buy, take into consideration what you hope you and your crew will likely be spending hours and cash on this time subsequent yr.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Write it out. What does your day seem like?<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">That\u2019ll enable you to dream about  accomplish it. You should still hate spending on expertise, however the potential to use the tech to a greater goal ought to diminish the sting.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">It\u2019s your story. Inform it nicely.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">Up to date from an October 2024 story.<\/span><\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link ContentText-BodyTextChunk_italic\" href=\"https:\/\/contentmarketinginstitute.com\/newsletter-subscribe\" data-discover=\"true\">Subscribe<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\"> to workday or weekly CMI emails to get Rose-Coloured Glasses in your inbox every week.<\/span><\/span><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/contentmarketinginstitute.com\/strategy-planning\/marketing-strategy-lead-technology\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like most individuals, I hate spending cash on some issues however love spending cash on others. For instance, I\u2019ve been recognized to overpay for accommodations,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":102050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-102049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Put Marketing Strategy First, Technology Second - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2025\/11\/13\/put-marketing-strategy-first-technology-second\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Put Marketing Strategy First, Technology Second - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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