{"id":10203,"date":"2022-02-05T22:10:06","date_gmt":"2022-02-05T22:10:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/05\/news-corp-expands-apple-news-licensing-deal\/"},"modified":"2022-02-05T22:10:06","modified_gmt":"2022-02-05T22:10:06","slug":"news-corp-expands-apple-news-licensing-deal","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/05\/news-corp-expands-apple-news-licensing-deal\/","title":{"rendered":"News Corp expands Apple News licensing deal"},"content":{"rendered":"

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Users of Apple News+<\/a> will continue to see publications like the Wall Street Journal<\/em> through the service for the foreseeable future, as Apple has signed a new expanded licensing deal with News Corp. <\/p>\n

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Revealed during News Corp’s quarterly results on Thursday, chief executive Robert Thomson confirmed that a new deal was made between it and Apple. While low on detail, Thomson said it was a more far-reaching deal than the previous version. <\/p>\n<\/div>\n

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“In addition to our substantial deals with Google and Facebook, we have extended and expanded our multi-year global agreement with Apple,” Thomson said according<\/a> to Press Gazette<\/em>. The deal is expected by Thomson to “be an important source of subscriptions and of advertising revenue for our news sites around the world.” <\/p>\n<\/div>\n

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As part of his comments, Thomson offered praise for Apple CEO Tim Cook<\/a> and SVP of Services Eddy Cue<\/a>. “There is no doubt that Tim Cook and Eddy Cue have a visceral, enlightened understanding of the importance of professional journalism and we greatly appreciate their personal and corporate commitment,” Thomson continued. <\/p>\n<\/div>\n

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While no real details of the deal itself have been confirmed, it will probably offer Apple News users more than they’re used to. A 2019 deal with News Corp led to the Wall Street Journal<\/em> to become one of only two major publications<\/a> to sign up for the Apple News+ subscription. <\/p>\n<\/div>\n

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In August 2020, News Corp indicated it was seeing results<\/a> from the Apple News+ subscription, as the platform draws a “genuinely different audience” for the Journal<\/em> than normal. <\/p>\n<\/div>\n

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Along with the WSJ<\/em>, News Corp also makes the UK’s Times<\/em> available under Apple News+. Items from the New York Post<\/em> and The Sun<\/em> are also viewable in Apple News under the free offering. <\/p>\n<\/div>\n<\/div>\n