{"id":102015,"date":"2025-11-13T03:36:17","date_gmt":"2025-11-13T03:36:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2025\/11\/13\/the-future-of-media-is-being-built-on-youtube\/"},"modified":"2025-11-13T03:37:35","modified_gmt":"2025-11-13T03:37:35","slug":"the-future-of-media-is-being-built-on-youtube","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2025\/11\/13\/the-future-of-media-is-being-built-on-youtube\/","title":{"rendered":"The Future of Media Is Being Built on YouTube"},"content":{"rendered":"

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This story was initially revealed in On Background with Mark Stenberg, a free, weekly publication that explores the important thing themes shaping the media trade. You possibly can join it here<\/a>.<\/em><\/p>\n

A couple of months in the past, at a press dinner hosted by the writer 1440<\/a>, I used to be commiserating with one other reporter a few current spate of media layoffs when Josh Kaplan chimed in.<\/p>\n

Kaplan, the cofounder of the expertise company Easy Media, politely prompt that the doom and gloom narrative surrounding the media trade was misplaced, because it largely ignored maybe essentially the most thrilling house for media entrepreneurship in the meanwhile: YouTube.<\/p>\n

\u201cYou\u2019re wanting within the improper route,\u201d Kaplan mentioned. \u201cOn YouTube, every little thing is rising.\u201d<\/p>\n

Since then, as so usually occurs with these sorts of epiphanies, I’ve begun to see proof of this declare in all places I look.\u00a0<\/p>\n

Final month, I profiled the unlikely reinvention<\/a> of The Every day Beast, whose momentum comes largely from adopting a \u201ccreator at scale\u201d technique that depends closely on platforms like Substack and YouTube. The Beast, which launched its YouTube simply earlier this yr, now has practically half one million subscribers on the location.<\/p>\n

Equally, one other legacy writer, Complicated, has invested aggressively in its YouTube channel following its acquisition final yr by Ntwrk. The writer has shifted the majority of its editorial sources to video, each as a way to insulate itself from AI and as a tactic to interact its youthful viewers, CEO Aaron Levant informed ADWEEK.<\/p>\n

Extra telling, nevertheless, is the rising flight of media entrepreneurs to YouTube.\u00a0<\/p>\n

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