{"id":10135,"date":"2022-02-05T15:15:06","date_gmt":"2022-02-05T15:15:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/05\/vidyard-vs-wistia-for-video-hosting-in-2022-which-is-better\/"},"modified":"2022-02-05T15:15:06","modified_gmt":"2022-02-05T15:15:06","slug":"vidyard-vs-wistia-for-video-hosting-in-2022-which-is-better","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/05\/vidyard-vs-wistia-for-video-hosting-in-2022-which-is-better\/","title":{"rendered":"Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?"},"content":{"rendered":"

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Video has emerged as a must-have asset for today\u2019s growing business. The medium offers a better way to tell your story, educate buyers, and build a more personal and trusted connection with clients.<\/span><\/p>\n

Video remains a critical component of brand marketing and social media, but that’s no longer its only function. Savvy businesses are using video in virtually every aspect of marketing, sales, and customer service<\/a>.<\/span><\/p>\n

But to do so effectively, you need the right tools and platforms that are trustworthy, high functioning, and easy to use.<\/span><\/p>\n

As the use of video accelerates and expands, video platforms like<\/i>\u00a0Vidyard <\/a> and Wistia <\/a> are taking the place of consumer-grade video hosting services like YouTube and Vimeo.<\/p>\n

However, different video platforms offer different pros and cons, and I often hear growing companies ask about the differences between Vidyard and Wistia<\/strong>.<\/p>\n

While both solutions offer cloud-based video hosting, global content streaming, and video analytics, there are some big differences for businesses that want to truly embrace video as a better way to communicate.<\/p>\n

Now, before I get into the details, know that at IMPACT we’ve chosen to use Vidyard for our video hosting. This is not a sponsored or promotional post \u2014 I just want to clearly convey up front that in the choice between Vidyard and Wistia, we’ve chosen Vidyard.<\/p>\n

So, what follows will be a blend of review and opinion. You’ll get a good idea of why we’ve chosen Vidyard, but I know that it might not be the best option for your needs.<\/p>\n

Below I’ll cover seven key areas, from our perspective, where Vidyard differs from Wistia, and what those differences could mean for your business:<\/p>\n

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  1. Automatic optimization<\/li>\n
  2. Enhanced engagement<\/li>\n
  3. Video analytics and CRM integration<\/li>\n
  4. Sales and service team opportunities<\/li>\n
  5. Enhanced lead generation<\/li>\n
  6. Personalization<\/li>\n
  7. Support and scalability<\/li>\n<\/ol>\n

    Now, let’s dive into some details so you can learn more about how these platforms stack up.<\/p>\n

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    Free Course:\u00a0Video Sales & Marketing Strategy<\/a><\/p>\n

    Platform overview<\/h2>\n

    Vidyard<\/a> is, according to its website, \u201ckey to making remote selling easy. From prospecting to proposals, record and send videos that add a personal touch at all stages of the sales cycle.\u201d With Vidyard you can record videos from your webcam, do minimal editing, and send videos in emails or Slack messages.<\/p>\n

    But it\u2019s not just sales videos. Vidyard also allows you to embed marketing videos where you please, and they offer cookie tracking for better analytics.<\/p>\n

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