{"id":10015,"date":"2022-02-05T01:11:05","date_gmt":"2022-02-05T01:11:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/05\/amazon-in-talks-to-purchase-fitness-equipment-producer-peloton\/"},"modified":"2022-02-05T01:11:05","modified_gmt":"2022-02-05T01:11:05","slug":"amazon-in-talks-to-purchase-fitness-equipment-producer-peloton","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/05\/amazon-in-talks-to-purchase-fitness-equipment-producer-peloton\/","title":{"rendered":"Amazon in talks to purchase fitness equipment producer Peloton"},"content":{"rendered":"

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As consumer interest in Peloton wanes, companies have begun expressing interest in purchasing the home-fitness equipment purveyor. <\/p>\n

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Popular during the early phase of the COVID-19<\/a> pandemic, Peloton Interactiverecently halted<\/a> production of its bikes and treadmills due to a lack of interest. <\/p>\n<\/div>\n

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As Peloton’s stock sags, interested buyers have lined up to discuss a potential purchase of the company, as learned<\/a> by The Wall Street Journal.<\/em> <\/p>\n<\/div>\n

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One purportedly interested party is Amazon, reportedly speaking to advisors about a potential purchase. However, according to those familiar with the matter, there is no imminent deal at this time. <\/p>\n<\/div>\n

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If a company were to purchase Peloton, they could pay quite a bit. WSJ<\/em> notes that Peloton’s market value is around $8 billion, down from its 2021 high of $50 billion. <\/p>\n<\/div>\n

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Yet, the purchase would give the buying company access to Peloton’s consumer base and their data. According to Backlinko<\/em>, that number was around 5.9 million members<\/a> as of last June. <\/p>\n<\/div>\n

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The data could prove very useful to any company looking to grow its own health and wellness technology branch. <\/p>\n<\/div>\n

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News of the interest jumped Peloton’s shares 30% in after-hours trading on Friday. <\/p>\n<\/div>\n

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In 2020, Amazon launched the Amazon Halo,<\/a> the company’s first foray into fitness trackers. The tracker gained notability for its always-on microphone that was used to track a user’s tone of voice while wearing it.<\/p>\n<\/div>\n<\/div>\n