Are you battling what to put up on Instagram? On this put up, we’ll cowl one of the best Instagram Story concepts to maintain your viewers engaged and entertained.

We’ve damaged them down by content material sort:

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20 Greatest Instagram Story Concepts for 2022

Cool Instagram Story Concepts for Follower Engagement

1. Conduct a ballot.

Operating a ballot in your Story is an effective way to have interaction your viewers and be taught extra about them.

Instagram story idea: conduct a poll

The wonderful thing about a ballot is it may be about something. Say you’re a house decor model, you’ll be able to ballot your viewers on their inside design types, buying concerns, and their favourite decor developments.

On one other day, you’ll be able to ask for particular suggestions on their expertise along with your model’s services or products. The chances are countless, making this an awesome Story thought.

Conducting polls additionally serves as a option to get extra content material concepts based mostly on interactions along with your viewers. Say the social media marketer from the house decor model discovers that its viewers doesn’t understand how to decide on a rug dimension for a room. That would function a future feed put up or encourage a brand new weblog put up.

2. Host a Q&A.

A Q&A permits your viewers to get to know your staff, firm, and its merchandise/providers higher.

There are a number of advantages to answering follower questions in your Story:

  • You may rapidly and immediately join along with your viewers, in a low-effort manner.
  • You’ll uncover data gaps between you and your viewers.
  • Primarily based on the questions you get, you’ll be able to create a “Regularly Requested Questions” spotlight that can stay in your Instagram profile. This could additionally translate to your web site.
  • Begin a hashtag and encourage your followers to make use of it when utilizing your services or products.
  • Search related hashtags to search out posts that characteristic your model however aren’t tagged.

3. Highlight your clients.

Highlighting your clients kills two birds with one stone: You proceed constructing a relationship with them whereas attracting new ones.

instagram story idea customer spotlight.

By showcasing clients who’re having fun with your merchandise/providers, you’re leveraging social proof. In flip, this can add to your credibility and function a testimonial on your model.

4. Quiz your followers.

In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. It didn’t matter what the quiz was – from film trivia to 90’s outfits, I took all of them. Why?

It was a enjoyable option to really feel related to others and perhaps be taught one thing about myself.

Instagram story idea quiz

Instagram quizzes will help you accomplish the identical along with your viewers and perhaps achieve some attention-grabbing insights.

5. Repost user-generated content material.

For those who’re battling Story content material concepts, reposting UGC is the best option to recover from this hurdle.

Instagram story idea UGC

On this case, your viewers has finished the laborious be just right for you, all it’s important to do is locate it and repost it.

Listed below are a couple of methods to set your self up for fulfillment:

  • Begin a hashtag and encourage your followers to make use of it when utilizing your services or products.
  • Search related hashtags to search out posts that characteristic your model however aren’t tagged. 

6. Host a giveaway.

If you wish to enhance your attain, internet hosting a giveaway is an effective way to do that. It incentivizes your followers to share your model with their networks whereas strengthening their loyalty.

Instagram story idea giveaway

When hosting your giveaway, you’ll wish to create an in-feed put up with the small print of the giveaway – this fashion, customers can entry it at any time. Nonetheless, when it comes time to advertise this giveaway, accomplish that in your Story.

Don’t be afraid to put up concerning the giveaway a number of occasions throughout its run to remind customers to take part.

7. Begin a problem.

On social media, challenges take off like wildfire. For those who will be the model that begins a viral problem, that may tremendously enhance your visibility.

Considered one of Instagram’s most up-to-date Story options is the “Add Yours” sticker, which permits customers so as to add a Story related to a selected thread.

For a house decor model, this may very well be “Add your favourite room in your house,” or “Add your favourite dwelling buy.”

It’s participating and enjoyable for everybody concerned.

Inventive Instagram Story Concepts on your Group/Firm Spotlights

8. Introduce your staff.

In at the moment’s social media house, customers are not content material with manufacturers with no face. They need transparency in all areas, together with who’s behind their favourite services.

Introducing your staff will assist your viewers join along with your model and assist foster a way of neighborhood. That is notably true for small manufacturers which might be simply coming into the market and have to search out contemporary methods to distinguish themselves from the competitors.

In a small firm, introductions can embody the CEO, the social media supervisor, the success supervisor, and some other related position. For bigger groups, this can be restricted to a selected division, such because the social media staff.

Further factors when you add the “Full Home” or “Household Issues” theme track within the background.

9. Share behind-the-scenes footage.

Sharing BTS content material is one other option to bridge the hole between you and your viewers, pulling again the curtain and bringing them into the fold.

Instagram story idea BTS

Whereas BTS isn’t precisely unique, it does really feel intimate. It signifies belief between you and your viewers, which may translate to stronger brand loyalty.

What must you share? It ought to differ relying on what’s occurring in your organization and your present targets. Have a pop-up occasion developing? Present a sneak peek of the placement. Launching a brand new product? Share a video snippet of the product pictures.

Over time, you’ll discover what sort of BTS footage your viewers enjoys probably the most and from there, you’ll be able to give attention to that sort of content material.

10. Rejoice milestones.

When building a community, taking the time to have fun collectively is necessary. As a model on social media, you’ve the distinctive alternative to share firm milestones along with your on-line neighborhood.

Did your model just lately attain 1,000 followers? One 12 months in enterprise? $500K in income? No matter it’s, it’s value celebrating along with your viewers.

That is additionally an awesome alternative to tie in a giveaway, low cost, or particular that your clients can profit from.

11. Do a takeover.

Takeover can take away the monotony of posting Tales and provides your web page an instantaneous increase.

Instagram story idea takeover

A takeover entails somebody managing your Instagram account for a delegated period of time (often 24 hours) and posting from their POV.

That is standard amongst influencers, model ambassadors, and even model staff.

As an illustration, over at @Hubspotlife, present staff will take over for the day, sharing particulars about their roles, their every day duties, their distant life routines, and extra.

12. Share firm updates.

Firm updates aren’t only for inner stakeholders, they may also be helpful on your viewers.

As an illustration, say you’ve employed a brand new DI&B director otherwise you’re opening up a brand new retailer in one other metropolis, these are attention-grabbing information your on-line neighborhood want to know.

As your organization grows and evolves, preserve your viewers up to date – it can do wonders towards strengthening your relationship.

Cool Instagram Story Concepts for Merchandise/Companies

13. Share testimonials and opinions.

Clients write opinions nearly in all places: Yelp, Google my Enterprise, and social media (particularly Fb and Twitter).

Instagram story idea customer reviews

While you discover a favorable overview, flip it right into a inventive, aesthetically pleasing Story.

Professional-tip: Create a Story template particularly for this and use it each time you’re sharing a buyer testimonial or overview.

14. Spotlight merchandise and/or providers.

Though Instagram has a devoted tab for procuring, on occasion, you’ll possible wish to promote your merchandise in Tales.

As an illustration, say you’ve a sale occurring – utilizing the procuring sticker inside Story is an effective way to drive visitors to that product and generate gross sales.

Instagram story idea sale

You probably have an upcoming product launch, you too can tease that product in your Story, creating some buzz surrounding the discharge.

15. Announce reductions and specials.

Everybody loves a reduction. So, when you’ve one, you wish to make sure that it reaches as many potential clients as attainable.

If there’s a giant sale season developing – assume the vacations – begin engaged on inventive belongings to share in your Instagram Story.

Instagram story idea discounts

Along with sharing offers, you must also embody hyperlink stickers resulting in your gross sales web page.

This can create a seamless procuring expertise, as customers will discover what they want rapidly, growing your probabilities of making gross sales.

Cool Instagram Story Concepts for Instructional Content material

16. Share trade information.

Sharing academic content material is among the finest methods so as to add worth to your viewers on social media.

Each on occasion, there might be a development or information that can make its rounds inside an trade. In advertising, that was just lately the top of third-party cookies.

Every time this comes round on your model, take into account sharing the information along with your viewers in a Story and probably sharing your ideas on it. There are three key issues to do when doing so:

  • Present the context for the information or replace.
  • Share what it’s rapidly and concisely.
  • Reveal its potential influence.

Being a dependable supply of knowledge will construct belief along with your viewers and sharing your opinion may make it easier to turn into a thought chief within the house.

17. Submit fast tutorials.

One other manner so as to add worth to your viewers is by creating brief, helpful tutorials.

For this to work efficiently, your tutorial must be to the purpose and embody robust visuals that can seize your viewers’s consideration as they swipe proper.

Instagram story idea post quick tutorials

For those who’re a house decor firm, you could possibly create a fast one-story graphic on deciding on the right rug dimension on your bed room.

One thing so simple as this isn’t solely useful to your viewers however can be bite-size and shareable.

Cool Instagram Story Concepts for Miscellaneous Content material

18. Direct visitors to different sources.

Instagram is the place many customers uncover manufacturers but it surely shouldn’t be the place it ends.

You probably have a web site, extra social media platforms, or content material on different mediums, it is best to use your Story to drive visitors to those sources.

Instagram story idea direct to other sources

As an illustration, say your own home decor model desires to extend its publication subscriber depend. Utilizing Tales to advertise its publication and driving visitors to the publication touchdown web page is an effective way to go.

That is notably helpful as a result of Instagram limits the place and the way creators and types can place hyperlinks. At present, Tales is among the few locations to direct customers exterior of the platform – so, take benefit.

19. Begin a countdown.

You probably have an occasion developing and wish to create buzz round a product launch, you’ll want to use Instagram’s countdown sticker.

Instagram story idea countdown

It means that you can arrange a timer countdown through Tales by which customers can arrange reminders in order that they’re notified as soon as the occasion begins. It’s a low-effort option to promote thrilling occasions on your model.

20. Promote new posts.

With Instagram’s ever-changing algorithm, manufacturers are not certain that their posts are getting in entrance of their desired viewers.

Instagram story idea new post

One option to drive visitors to your put up is by posting about it and utilizing the “New Submit” sticker.

Professional-tip: Place the sticker immediately on the clickable put up, shielding it from view, to entice customers to click on on it.

There you’ve it – a complete checklist of Instagram Story concepts to be sure to by no means run out of content material.

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