Nowadays, everyone seems to be on social media. Even my 81-year-old grandmother effortlessly makes use of social media. Assembly somebody who doesn’t use no less than one or two social platforms has develop into an anomaly. 

Consequently, social media permits entrepreneurs to succeed in out to their goal audiences with minimal effort. Nevertheless, with so many social media platforms, discovering the very best to your audience will be difficult. 

Everyone seems to be on social media, however not everybody makes use of the identical platform. So who’s utilizing what, and as a marketer, the place do you have to be?

A Comparability of the Prime 4 Social Media Websites

The chart beneath reveals the most well-liked social media websites with billions of lively customers worldwide.

The Top 22 Social Media Platforms You Should Know in 2022

  1.) Fb 

In keeping with current research, Fb continues to rise in recognition. Have you learnt that 36.8% of the world’s inhabitants makes use of Fb month-to-month? One other fascinating reality is that 79% of Canadians aged 15 and up use Fb. It’s additionally the seventh Most worthy model on the planet.

Though most of us use Fb for leisure, we are able to by no means rule out its advertising and marketing potential. By means of Fb advertisements, you could goal individuals primarily based on completely different standards, together with age, locality, gender, relationship standing, schooling stage, pursuits, gadget utilization, and many others.

In keeping with on-line advertising and marketing consultants, Fb may also be used for native advertising and marketing by the Fb enterprise web page. In a means, Fb has develop into the very best native enterprise listing to match up with Google My Enterprise.

Briefly, Fb is a extremely fascinating social media platform for promoting due to its recognition and focusing on potentialities.

Fast Fb Information:

  • 2.936 billion registered customers
  • 1.93 billion lively month-to-month customers
  • Stats pulled: April 2022
  • Based within the U.S.

   2.) YouTube

YouTube is the world’s hottest social media platform for sharing movies. It permits the customers to add their movies, view others’ movies and work together with them. 

You’ll all the time get one thing fascinating to look at on YouTube as a result of 100 hours of movies are uploaded to YouTube each minute. 

Fast YouTube Information:

  • 2.2 billion Month-to-month Lively Customers
  • Stats pulled: 2022
  • Based in California, U.S.

  3.) WhatsApp

WhatsApp has develop into the final phrase in cellular messaging. It has develop into probably the most broadly used messaging app because it was launched in 2009 by two former Yahoo staff.

The moment messaging app permits customers to ship textual content and voice messages, make voice and video calls, and share footage, recordsdata, and person places.

Fast WhatsApp Information:

  • Two billion month-to-month lively customers
  • Stats pulled: 2022
  • Based within the U.S.

  4.) Instagram

Instagram is a well-liked social media platform based by Kevin Systrom and Mike Krieger in 2010 and later acquired by Fb Inc. Customers can share movies, photos, tales, reels, and dwell movies on this platform. It’s extra common among the many youthful generations.

 In case you personal a model, always remember to create an Instagram enterprise profile. It may well provide help to in increasing your buyer base and improve engagement. 

Entrepreneurs might develop their viewers utilizing Instagram Reside Video and Tales by using hashtags to draw a bigger viewers. Additionally, it provides enterprise promoting choices that may be accessed through Fb.

Fast Instagram Information:

  • Two billion month-to-month lively customers
  • Stats pulled: 2022
  • Based within the U.S.

5.) Fb Messenger

It was developed as Fb chat within the 12 months 2008, however Fb Messenger has been a stand-alone software with enhanced options since 2011. 

This social media platform permits customers to ship messages, share images, movies, stickers, audio, and recordsdata, work together with bots, and ship newsletters. Additionally, they help voice and video calls.

Fast Fb Messenger Information:

  • 1.3 billion month-to-month lively customers 
  • Stats pulled: 2022
  • Based within the U.S.

6.) WeChat

 WeChat was launched by China’s tech large Tencent in 2011. It’s a preferred all-in-one platform in China and different Asian nations. 

Along with chatting and calling, it permits customers to buy on-line, pay payments, switch funds, make reservations, e book cabs, and extra.

One other enticing characteristic of this software program is that it permits you to join with strangers with out disclosing your cellphone quantity or different private info. Briefly, it helps to keep up privateness when partaking with strangers.

 Fast WeChat Information:

  • 1.2 billion month-to-month lively customers
  • Stats pulled: 2022
  • Based in Shenzhen, Guangdong, China
  • Founder- Allen Zhang

7.) Sina Weibo

That is certainly one of China’s hottest microblogging and social networking websites, with greater than 573 million month-to-month customers. On this platform, they’ve included each the options of Twitter and Fb. 

Fast Telegram Information:

  • Headquarters- Beijing, China
  • Proprietor- Weibo Company

8.) Telegram 

Telegram is an immediate messaging app that permits customers to ship messages throughout completely different units with no measurement restrictions. One other important benefit of Telegram is that the notes are encrypted and self-destructive, guaranteeing the safety of the messages you ship over the web utilizing this platform. 

Additionally, in contrast to different messaging providers, you may create teams with as much as 200,000 members. Telegram works on each iOS and Android smartphones, in addition to desktop computer systems. In keeping with statistics pulled in 2022, it has 500 million month-to-month lively customers.

Fast Telegram Information:

  • Headquarters – Tortola, British Virgin Islands (authorized domicile)                                                                                Dubai, United Arab Emirates (operational heart)
  • Founder – Pavel Durov, Nikolai Durov

9.) Pinterest

Pinterest is a social media platform permitting customers to add images with hyperlinks to web sites, product pages, weblog posts, and different on-line info. 

It’s one of the crucial efficient platforms for shortly attracting guests to your web site. About 433 million individuals use Pinterest each month.

Fast Pinterest Information:

  • Headquarters – San Francisco, California, United States
  • Founders: Paul Sciarra, Ben Silbermann, Evan Sharp

10.) Reddit

Reddit is an American social media platform for social information gathering, internet content material analysis, and dialogue. It permits customers to submit their content material and vote for it. 

The voting fee determines whether or not the knowledge is promoted or downgraded, after which it’s categorized in accordance with the areas of curiosity (often known as subreddits).

Fast Reddit Information:

  • Headquarters – San Francisco, California, U.S.
  • Founders – Steve Huffman, Alexis Ohanian, Aaron Swartz

11.) Twitter

Twitter is a social media platform positioned in San Francisco, California. It permits customers to ship transient textual content messages referred to as tweets with a restricted variety of characters (280).

It allows you to keep up to date with present happenings and be part of discussions. In keeping with statistics pulled in 2022, it has 217 million month-to-month lively customers.

Fast Twitter Information:

  • Headquarters – San Francisco, California, United States
  • Founders – Jack Dorsey, Biz Stone, Evan Williams, Noah Glass

12.) LinkedIn

LinkedIn is a social media platform used for skilled networking and profession improvement and permits job seekers to add their resumes and firms to put up job openings. It has greater than 66.8 million month-to-month lively customers.

LinkedIn fast Information:

  • Headquarters – Sunnyvale, California, United States
  • Founders – Reid Hoffman, Eric Ly, Jean-Luc Vaillant, Konstantin Guericke, Allen Blue

13.) Skype

Skype is owned by Skype Applied sciences, a Microsoft division that permits customers to speak through audio, video, and textual content messaging. 

One of the best facet about Skype is which you could make free group convention calls with as much as 100 individuals utilizing any cellular machine or pc.

Fast Skype Information:

  • Headquarters- Luxembourg
  • Founders – Niklas Zennström, Janus Friis

14.) Snapchat 

This can be a common multimedia immediate messaging app amongst youngsters. Like WhatsApp and Instagram, customers can ship photos to at least one one other and replace their statuses each 24 hours. 

As per statistics pulled in 2022, it has roughly 557 million month-to-month lively customers.

Fast Snapchat Information:

  • Headquarters- Santa Monica, California, U.S.
  • Founders- Evan Spiegel, Bobby Murphy, Reggie Brown

15.) Clubhouse

The Clubhouse is social audio software program that permits you to focus on, study and put up your views. It’s nearly just like outdated web chat rooms, however the chat solely occurs by audio as an alternative of textual content messages. 

Right here we are able to interact with different customers and create your room the place you may discuss something. The Clubhouse has about 6 million registered customers.

 Fast Clubhouse Information:

  • Headquarters – San Francisco, California
  • Founders – Paul Davison and Rohan Seth

16.) Caffeine

Customers can be part of both as viewers or as a broadcaster on this social media platform. As a viewer, you’ll entry dwell streamers all over the world. Customers can browse the streams, work together in a dwell chat, and rank streams. 

Caffeine is ad-free and doesn’t require a membership.

Fast Caffeine Information:

  • Headquarters – USA, California, Redwood Metropolis
  • Founders – Ben Keighran, Sam Roberts

17.) Microsoft Groups

It’s a video conferencing platform that permits customers to speak through textual content messages, audio, or video name. It may also be built-in with Microsoft 365 providers like OneDrive and PowerPoint. Microsoft Groups provides a sturdy safety administration system that lets groups of as much as 10,000 people meet and focus on. Microsoft Groups has about 270 million month-to-month lively customers.

 Fast Microsoft Groups Truth:

  • Headquarters – Redmond, WA, U.S.

18.) Tencent Q.Q.

Tencent Q.Q. or Q.Q. is an immediate messaging app launched by Chinese language tech large Tencent in February 1999. Nevertheless, it later prolonged to round 80 nations.

 It helps textual content messages, video calls, and voice chats. The app is a built-in translator, which helps translate conversations. As per statistics, in 2022, it’s going to have 1,288 million month-to-month lively customers.

 Fast Tencent Q.Q. Information:

  • Headquarters – China
  • Founders: Ma Huateng, daniel, Zhang Zhidong, Chen Yidan, kney

 19.) Tencent Qzone

QZone is a social networking website primarily based in China based by Tencent in Could 2005. It has about 500 million month-to-month lively customers. 

Customers can write blogs, preserve diaries, ship images, hearken to music, and watch films on this platform.

 Fast Tencent Qzone Truth:

20.) XING

It’s knowledgeable social networking platform that helps individuals broaden their skilled networks. 

Like LinkedIn, customers can do a job search, keep up to date with the most recent business information, and discover skilled occasions like conferences, seminars, and commerce reveals. XING has about 16 million customers.

Fast XING Information:

  • Headquarters – Hamburg, Germany
  • Founder – Lars Hinrichs

21.) Tinder

Tinder is a web based courting and geosocial networking software that permits customers to put up pictures, transient bio, and an inventory of pursuits. 

Tinder additionally has a “double opt-in” system, during which each customers should like one different to ship messages. It has greater than 75 million month-to-month lively customers.

Fast Tinder Information:

  • Headquarters – West Hollywood, Los Angeles, California, United States
  • Founders – Sean Rad, Justin Mateen, Whitney Wolfe, Jonathan Badeen

22.) Foursquare

Foursquare is a location-based search and discovery program that permits customers to suggest new locations to go to of their area. 

It additionally returns related search outcomes for the very best eating places, golf equipment, and native points of interest. There are greater than 55 million month-to-month lively customers and 60 million registered members of Foursquare.

 Fast Foursquare Information:

  • Headquarters – New York, New York, United States
  • Founders – Dennis Crowley, Naveen Selvadurai

What are the advantages of promoting on social media platforms?

These days, the world has develop into extra social. It’s estimated that in 2022, an web person will spend a mean of 147 minutes day by day on numerous social media platforms.

Most individuals are lively on social media platforms like Fb, Instagram, LinkedIn, Twitter, and many others. It may be mentioned that these platforms have modified the way in which we dwell our lives. 

In case you don’t use social media to its full potential, your opponents will, and also you’ll miss out on a conversion. In case you execute your social media advertising and marketing properly, your leads and gross sales will undoubtedly improve.

 Briefly, social media advertising and marketing platforms assist,

  • Attract traffic to your web site
  • Increase the attain of your model
  • Increase your conversion fee
  • Improve the interplay with the audiences
  • Set up a robust model id and fame

Challenges Confronted by Social Media Advertising

By now, we all know that social media can be utilized as an efficient device to advertise companies or create model consciousness. Nevertheless, if we don’t use social media accurately, it could draw undesirable audiences and generate little to no leads.

Let’s now study the drawbacks of using social media advertising and marketing platforms.

It’s not designed for companies

As a substitute of facilitating commerce, social media marketing platforms have been meant to attach individuals. Folks use social media to speak with buddies, share pictures, watch humorous movies, and many others. 

There isn’t a “shopping for intent” amongst social media customers. In case your objective is to focus on customers within the “consideration” stage of the shopper journey, you shouldn’t rely an excessive amount of on social networking networks.

Damaging opinions might harm your model’s fame

If you use social media, you publicly expose your model to many individuals. There’ll all the time be unhealthy actors who wish to hurt somebody’s fame. 

Utilizing social media monitoring and listening is an effective way to gather info on model sentiment and see how your services and products are being obtained. 

Whereas this could be a invaluable supply of knowledge, preserve an eye fixed out for unfavorable feedback that paint a flawed image of your model.  


You’ve discovered concerning the numerous social media platforms on this put up. 

The best social media platforms provide help to attain new segments of shoppers, broaden your market, and enhance your on-line presence and customer support. 

Additionally, select social media networks the place your model’s goal demographic is lively, whatever the measurement of the platform.

Greatest needs to your social media advertising and marketing endeavours!


  • Is advertising and marketing on social media platforms a good suggestion?

Boosted/promoted posts and show promoting is superb methods to launch a retargeting or model consciousness marketing campaign. 

It’s one of the crucial efficient methods to succeed in prospects and show the worth of your product or providers. Additionally, viewers focusing on is feasible right here.

  • What standards do you have to use to find out which social media advertising and marketing platform is right to your firm? 

Consultants in social media advertising and marketing suggest conducting a social media audit to find out which platforms have probably the most lively customers and concentrate on these websites.

  • Is social media advertising and marketing pricey?

You’ll be able to draw shoppers naturally by publishing your services or products on quite a few social media channels. 

Nevertheless, you may attain a bigger viewers by promoting or selling your platforms on social media networks. Even when this stuff are dear, they are going to be worthwhile.



Publish By Aswathy Narayanan (12 Posts)

Aswathy works as a social media analyst at TechWyse, an web optimization company in Canada. She has a eager curiosity in researching the most recent social media developments. You’ll find her studying books and dancing after work hours.

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