Briefly: This yr’s Amazon Prime day is precisely two weeks away, however a brand new report claims it will not be the tech large’s solely main gross sales occasion this yr. One other Prime Day-style expertise, known as Prime Fall Deal Occasion, will happen within the fourth quarter of the yr, and Amazon is at present asking retailers to submit their Lightning Offers for when it arrives.

Insider writes that Amazon is sending its retailers messages to submit promotional offers for the occasion by July 22. “Submit really helpful Lightning Offers for Prime Fall Deal Occasion Week for an opportunity to have your deal chosen for Prime Fall Deal Occasion!” reads one.

Exactly when the occasion will happen in the course of the fall is unclear, although some sellers say it seems to be scheduled for October, earlier than Black Friday/Cyber Monday and the vacation season is in full swing.

But it surely appears some sellers aren’t happy to be taught that Amazon might be holding one other main gross sales occasion. Insider writes that many should now rapidly resolve whether or not to take part, which implies making stock and budgeting alterations when there may be little or no details about the occasion itself. Given the gloomy financial outlook, it appears most sellers are extra excited by discovering methods to chop prices on Amazon’s market.

It is the financial downturn that has possible prompted Amazon to launch what is actually Prime Day 2. Like many firms, it’s struggling a post-pandemic hangover from the months when most individuals stayed house all day ordering objects on-line. That, mixed with rising inflation and the price of residing, noticed Amazon in April announce the slowest quarterly income progress since 2001, leaving it methods of tempting shoppers to spend extra.

It will be attention-grabbing to see if the Prime Fall Deal Occasion has any attractive presents or whether or not individuals will merely wait till the season’s greater gross sales days arrive. Within the meantime, the precise Prime Day will get right here on July 12 and lasts for 2 days.

Middle picture credit score: Kite_rin

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