Cherished by clients, backed by analysts — prided because the #1 Chief in all places

After being acknowledged as a Chief in The Forrester Wave for Cross-Channel Campaign Management, Gartner Magic Quadrant for Personalization Engines, and IDC MarketScape: Worldwide Customer Data Platforms focused on Front-Office Users 2021-22 Vendor Assessment, we’ve got firmly positioned ourselves as a prime chief within the advertising and marketing software program trade by securing our place because the #1 chief with the best scores on all of the product classes in G2’s Summer 2022 Report

Right here’s what G2’s very personal analyst has to say about our product suite-

Insider stands out as a pacesetter on all grids and indexes on the G2 Summer season‘22 Report

With over 5 million+ consumers testing software program suppliers and searching for validation from peer-to-peer assessment platforms earlier than making a choice, the onus is now on the software program distributors to have a stable presence on these platforms. G2 has established itself as the final word platform for peer-to-peer critiques which consumers discuss with whereas assessing distributors.

The truth that we lead a number of G2 grids and indexes within the Summer season 2022 report is a testomony to our clients who provide unmatched and deep insights into our product capabilities, unparalleled efficiency, and buyer help. For the twenty second quarter in a row, we’ve been named as a pacesetter throughout a number of product classes on G2. By main the quite a few grids and indexes throughout varied classes, we’ve got really cemented our place as a international chief within the advertising and marketing expertise area. 

Based mostly fully on these unbiased critiques from over 400 of our clients, we’ve achieved a mean consumer satisfaction rating of 4.7/5 on G2 the place 85% of our customers rated us 5 stars – which is the best available in the market. 

Other than topping the grid stories of the respective classes, we’ve additionally topped a number of regional grid stories and indexes-

  • #1 Chief on Europe Grid Report for Cellular Advertising 
  • #1 Chief on Europe Grid Report for Personalization
  • #1 Chief on APAC Grid Report for Cellular Advertising 
  • #1 Chief on the Outcomes Index for Cellular Advertising
  • #1 Chief on the Outcomes Index for Buyer Journey Analytics
  • #1 Chief on the Outcomes Index for E-Commerce Personalization
  • #1 Chief on the Relationship Index for Personalization
  • #1 Chief on the Relationship Index for Buyer Information Platform
  • #1 Chief on the Relationship Index for E-Commerce Personalization
  • #1 Chief on the Usability Index for Cellular Advertising
  • #1 Chief on the Usability Index for Personalization
  • #1 Chief on the Usability Index for Buyer Information Platform

The satisfaction of our clients is indicated by our extraordinarily excessive scores throughout evaluation parameters –

98% of our customers imagine in our visionary product roadmap and a testomony to this perception is that 96% of them would suggest us to potential clients. 

We additionally topped the opposite classes like ease of doing enterprise with, ease of arrange, and high quality of help. 98% of our clients are impressed with the distinctive help from our regional buyer help groups. 

Topping the cell advertising and marketing grids and indexes with the best rating

We’ve been a pacesetter on G2’s cell advertising and marketing grid for 22 consecutive quarters now, a testomony to our clients’ love for our mobile web and mobile app merchandise optimized for highly effective engagement and conversion. 

We have now outplayed all suppliers on the Cellular Advertising Grid Report and stand out because the chief with the best general rating of 90. Customers have rated us for our strong cell advertising and marketing capabilities, spectacular AI-driven suggestions and the power to ship individualized experiences throughout channels.

We assist manufacturers section clients with our strong marketing campaign evaluation and customized dashboards. From cell internet and cell app experiences to engagement on messaging channels like SMS, WhatsApp, and emails to crafting push notifications and in-app messages, manufacturers can construct personalised engagements with their clients from any of those channels. 

As a way of personalised engagement, manufacturers can decide to ship out coupons and promotions and it is a function the place we rating above our opponents by a major margin. Push notifications has been captured as essentially the most highly effective engagement channel with a rating of 97.  

Customers have additionally rated our cell advertising and marketing expertise for:

  • Correct dynamic segmentation capabilities
  • Built-in cell internet, push notifications and in-app engagement options
  • Wide selection of use-case templates for straightforward marketing campaign administration
  • In depth reporting and efficiency monitoring

Main the Personalization Grid Report

We rank the best amongst all suppliers within the Personalization Grid Report with an general rating of 93. Customers from throughout industries akin to retail, magnificence and cosmetics, attire and vogue, and client electronics have rated us for our superior capabilities in delivering individualized cross-channel experiences.

G2’s Summer season 2022 report signifies that we’ve got the most important market presence amongst suppliers in Personalization with a rating of 96. Our superior AI capabilities like Next Best Channel, Send Time Optimization, and A/B winner auto-selection allows manufacturers to ship personalised messages to the proper clients on the proper time on the proper channel. 

Rising as a market chief in Buyer Journey Analytics

We additionally rank because the #1 chief within the Buyer Journey Analytics Grid Report with a mean rating of 95, comfortably forward of all of the opponents. Utilizing our best-in-class suite of merchandise, our clients have been in a position to construct AI-powered personalised cross-channel journeys effortlessly. 

Our stable dynamic segmentation coupled with cross-channel journey orchestration helps manufacturers craft highly effective, individualized experiences throughout channels like web site, cell app, cell internet, push notifications, e-mail, SMS, and WhatsApp. 

Our customized dashboards assist entrepreneurs collect insights from campaigns executed and likewise tailor their upcoming campaigns primarily based on the performances noticed. Combining this potential with the facility of AI which helps manufacturers interact on essentially the most most well-liked channel of their clients has helped them scale massively. 

Exceptional development to turn out to be the chief within the Buyer Information Platform area

We ended 2020 because the #7 chief with an general rating of 70 within the Buyer Information Platform (CDP) Grid Report. Quick ahead to the summer season of 2022 and we’ve moved as much as #2 with an general rating of 94. The expansion has been immense and the shoppers have given their vote of confidence with a Web Promoter Rating of 91 and consumer satisfaction rating of 98, the best within the trade. 

Our CDP stitches knowledge from all sources, each offline and on-line to supply a single, unified 360o  view of every buyer. The CDP turns into the one supply of reality for our clients in terms of their buyer knowledge. Entrepreneurs also can get a consolidated view of the info from our Unified Customer Profile (UCP) resolution. 

G2’s Summer season 2022 report is a justification of the expansion our Customer Data Platform has witnessed over the previous yr and the exceptionally excessive satisfaction rankings given by our clients exhibits that we’re certainly the #1 selection for manufacturers searching for a CDP resolution. 

Consolidating our place because the main cross-channel buyer engagement platform throughout geographies

Our long-term aim has at all times been to turn out to be the #1 software program resolution supplier within the cross-channel buyer engagement area everywhere in the world. Having began in Turkey 10 years in the past and after establishing ourselves in markets like EMEA and APAC, we began spreading ourselves within the Americas. 

The G2 Summer season 2022 Report has acknowledged us because the #1 personalization and cell advertising and marketing resolution within the Asia, Asia Pacific, and Europe markets.

Topping the Outcomes Index with the Quickest Time to Worth

Our cell advertising and marketing suite presents a variety of capabilities to ship numerous advertising and marketing campaigns that concentrate on smartphones, tablets, and different cell units throughout the cell internet and cell app, and likewise with app push notifications. We additionally allow entrepreneurs to attain outcomes at a fast turnaround – with the estimated ROI interval being 7 months.

The report exhibits that the common time in months earlier than clients begin realizing the ROI is round 12 months. Nonetheless, our highly effective AI-driven segmentation and strong personalization suite be sure that manufacturers are in a position to begin realizing their ROI a lot sooner. We ship as much as 2X quicker time to worth. Seeing worth in double fast time has made us a favourite amongst manufacturers searching for a cell advertising and marketing and cross-channel engagement platform. 

Right here’s a glimpse of the love our clients have showered on us

What Insider’s Progress Administration Platform can do in your cross-channel advertising and marketing technique

With buyer conduct evolving quickly in a mobile-first and messaging-first period, it’s crucial so that you can have the proper instruments to create, observe, optimize, and personalize experiences for every consumer at scale. 

Having a mighty platform with highly effective capabilities isn’t sufficient by itself. You have to have a stable basis to rise up and operating. You want the total help of a advertising and marketing knowledgeable group behind you that’s already examined and discovered, taking the guesswork and preliminary rising pains out of the training curve for you.

Whether or not it’s from scratch, semi-customized, or ready-to-launch templates, you have got the liberty and adaptability to construct buyer journeys and market them the way in which you wish to. With Insider, you can begin constructing individualized cross-channel experiences with pace and intelligence from our help groups that may steer you in direction of success. 

Need to see Insider’s highly effective personalization and cell advertising and marketing in motion? Request a personalized demo straight away!

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