Marketing Podcast with Jenny Weigle

On this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing methods for on-line communities for greater than 10 years. She’s labored with greater than 100 manufacturers on varied facets of their neighborhood technique and implementations, together with launch, migration, programming, and planning.

Key Takeaway:

Neighborhood is a kind of large buzzwords proper now. So what even is neighborhood? Does your small business must have one? And what even is the good thing about constructing a neighborhood within the first place? Jenny Weigle has labored with greater than 100 manufacturers on facets of their neighborhood technique and implementations. On this episode, she’s breaking down why it’s so essential at this time to construct a web-based neighborhood of raving followers and prospects for your small business and the most effective methods to go about it.

Questions I ask Jenny Weigle:

  • [1:19] How would you outline neighborhood and the way is it completely different than my Fb enterprise profile or web page?
  • [2:50] Do the individuals who be part of a neighborhood intend on partaking with many members or is it actually due to the best way the know-how works?
  • [3:59] Who must be enthusiastic about neighborhood — B2B manufacturers or B2C manufacturers?
  • [5:58] Does the best way neighborhood is used change primarily based upon its a small or enterprise-sized model?
  • [7:02] What are a few of the platforms for a neighborhood that works effectively for smaller companies?
  • [8:51] What’s a few of the commonplace recommendation you give to manufacturers on get engagement in a neighborhood they’re constructing?
  • [10:42] What are the advantages of a B2B firm rising a neighborhood?
  • [12:41] Are there upsell alternatives in communities?
  • [13:20] What are the dangers of getting a neighborhood?
  • [14:13] How do you strategy somebody giving their trustworthy opinion in a bunch or neighborhood that isn’t so flattering of your product?
  • [15:00] Must you be curating members for a neighborhood?
  • [16:13] What have you ever seen individuals do successfully to maintain individuals energetic in a neighborhood by means of rewards?
  • [19:02] What are a couple of of your favourite communities that you simply suppose are doing it proper?
  • [20:25] The place can individuals be taught extra about you and your work?

Extra About Jenny Weigle:

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The Duct Tape Advertising Marketing consultant Community has helped me to develop my enterprise by over 40% within the final 12 months. ~ Michael Quinn – Michael Quinn Company, Fargo, ND


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