The Swiss luxurious watchmaker – Tag Heuer – stated it can assist its purchasers “keep in tune” with the quickly altering world. As such, the corporate launched a smartwatch function that enables prospects to indicate off their non-fungible token (NFT) collections.

Diving Into the NFT Universe

Final month, Tag Heuer teamed up with Bitpay to allow customers to pay for luxurious merchandise in Bitcoin (BTC), Ether (ETH), and different cryptocurrencies. As of the second, the providing is simply accessible when prospects buy on the corporate’s US web site.

In a current announcement, the agency revealed it can take “one other daring step into the world of Web3” by launching an NFT viewer. Purchasers may use the function to show their non-fungible token collections, which might be secured by verified proof of possession.

“TAG Heuer presents a brand new solution to deliver these beneficial and extremely collectible artworks into the actual world. For the primary time, they are often worn in your wrist with verified proof of possession. The TAG Heuer Linked Calibre E4 means that you can show NFT artworks in your watch by connecting your crypto pockets to ensure authenticity.”

The corporate defined that customers may pair their smartphones with the function and switch a number of NFTs. The watch face has three alternative ways of displaying time whereas additionally displaying digital artworks. Furthermore, people can join the addition to fashionable cryptocurrency wallets, together with Metamask and Ledger Reside.

Tag Heuer praised the initiative predicting that digital collectibles may turn into a significant a part of the cryptocurrency sector and unlock new use-cases sooner or later.

“It’s a courageous new world on the market,” the agency concluded.

Prada Additionally Joined the NFT Membership

One other famend style and luxurious model that hopped on the non-fungible token bandwagon just lately is Prada. Just a few weeks in the past, the Italian firm introduced an NFT assortment constructed on the Ethereum blockchain, depicting a sequence of gender-neutral shirts launched in 2019.

Prada disclosed that each proprietor of a bodily shirt might be gifted with a digital collectible. The latter will embody a novel quantity corresponding to every piece of clothes:

“Every Timecapsule drop might be linked to each a gender-neutral bodily product and a gifted NFT, a GIF of the capsule video which represents the digital model of the bodily merchandise.”

Featured Picture Courtesy of WWD

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Creator: Dimitar Dzhondzhorov


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