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Apple noticed its large smartwatch market lead contract barely within the third quarter of 2021 as competitor Samsung gained floor with the discharge of Galaxy Watch 4.

Whereas Apple maintained a wholesome lead within the house, Apple Watch shipments declined 10% year-over-year within the three-month interval ending in September, in line with estimates from Counterpoint Analysis.

Samsung was the largest mover in quarter three and reclaimed second place from Huawei on the again of sturdy demand for the Galaxy Watch 4 collection. The corporate’s choice to transition its smartwatch {hardware} to Put on OS elevated the working system’s marketshare to 17%, up from simply 4% within the second quarter of 2021. Beforehand, Samsung smartwatch units largely relied on the in-house Tizen.

“Samsung carried out higher than anticipated within the third quarter,” mentioned Sujeong Lim, senior analyst at Counterpoint. “Though the Galaxy Watch 4 collection shipments had been a lot larger than anticipated, greater than 60% of the full shipments had been bought in North America and Europe, the place the share of mid-to-high worth vary fashions is excessive.”

Following Apple and Samsung had been Amazfit, imoo, Huawei and Garmin.

International smartwatch shipments elevated 16% year-over-year, in line with Counterpoint, with the section persevering with double-digit development skilled within the second quarter.

It needs to be famous that companies like Counterpoint wouldn’t have perception into Apple’s provide or retail chains and supply estimates based mostly on impartial analysis. The methodology, and extra importantly outcomes, of market analysis companies have been introduced into query up to now, with Apple executives dismissing the info as largely incorrect.

Apple doesn’t reveal Apple Watch gross sales figures, however its Wearables, House, and Equipment class raked in $7.9 billion in the course of the firm’s fourth fiscal quarter of 2021. That compares to $6.52 billion the section earned within the year-ago interval.


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